6 Marketing Trends for Bail Bondsman in 2021

Most bail agents struggled with marketing in 2020. GoogleĀ banned bail ads, and Facebook soon followed. The top digital powerhouses have morally condemned the industry and removed your advertising opportunities as a result. But there is still hope of marketing your bail bonds business online. Check out these six bail bond marketing trends for companies throughout the U.S. Bail Webmasters has identified these six marketing trends to ensure your bail bonds business stays thriving in 2021.

6 Marketing Trends for Bail Bondsman 2019 Blog Cover

AdWords is Dead

Google Ads (formerly AdWords) has banned bail bonds ads from Google permanently. You can no longer run PPC ads on Google. The ban is bad news for many bond dealers, as it was their top online traffic source. Google made the decision and there’s nothing anyone can do to change it. We are at the mercy of Google when it comes to unilateral decisions of this nature. The alternative options are:

  • Organic SEO
  • Social Media Marketing
  • Traditional Outbound Marketing

Facebook Ads are Dead

Following the lead of Google, Facebook prohibited the use of bail bonds ads, citing exploitation. You might think that eliminates one of the alternatives listed previously, but it doesn’t. Social media marketing doesn’t have to involve advertising. Like you can market yourself on Google through organic search, you can market yourself on social through organic reach. While it’s true that Facebook has also restricted branded content, there’s still these platforms:

  • Instagram
  • LinkedIn
  • Twitter

Local Maps are Critical

Showing up on Google Maps is critical, which means you need a verified Google My Business address and a company website with embedded location data. Most searches made today come via mobile devices. If someone gets a DUI, they might immediately type “dui bail bonds near me” into Safari on their iPhone. The first thing they’ll see is the top 3 Maps listings. If your company isn’t one of them, it becomes an uphill battle to even become visible to them at any point during their search. Improve Maps listings through:

  • GMB Verification
  • NAP Consistency
  • Website Address Listing

Organic SEO is a LifeLine

If the only way to promote your bail bonds agency online were through paid advertising, you’d have already closed down your business. The good news is that bail bond SEO is your saving grace. Google will still rank bail companies for organic searches. Their logic? They aren’t profiting from the clicks like they were with AdWords. So people finding your services through organic search are finding it naturally, hence the term “organic.” For organic SEO to work, you need the following:

  • Custom Website
  • Inbound Links
  • Google My Business
  • Unique Content

Branding is Important

News for everyone in 2021, Google favors reputable brands over newcomers. A website is just that, a website. But a brand is something far superior. It is something evident in several properties throughout the web. Think about it. An active logo on their company website, company blog, social media profiles, and external domains will earn more trust than someone with only a company site. Branding is about expansion and outreach. Here’s how to build a bail brand in 2021:

  • Create a Bail Bond Logo
  • Hire a Digital Marketing Firm
  • Invest in Ongoing SEO Services

Outbound Marketing

Sometimes you have to go back to the future. Since online ads are dead, you might revisit some aspects of traditional marketing. Consider flyers, local radio spots, etc. There’s ways to modernize each of these techniques. For example, you can send brochures in digital form to everyone on your email list. Second, radio spots can now be podcast spots, which disseminate through various online platforms. Outbound marketing can include:

  • Digital Flyers
  • Email Lists / Newsletters
  • Podcast Spots

Bail Webmasters Can Help

Don’t know how to make bail bond logos? Or market them online, for that matter? There’s a solution. The name is Bail Webmasters, and we are a full digital marketing agency for bail bondsman. By providing the best bail bonds SEO on the market, we can supplement traffic lost from bail PPC ads’ death. We’ve helped bondsman recover from this blow by producing excellent websites with unique content and schema markup. We’ve also earned top Maps rankings on behalf of these companies, providing people with someone to call straight from their mobile device.

Bail Bond Marketing Local

The war on bail bonds could be discouraging for you as a business owner, but you can react one of two ways. The first way is to give up and quit, never to be seen in the bail industry again. The second way is to find a new path to the same destination. Online marketing is about lead generation. Although AdWords is dead, there are still ways to generate bail bond leads online. Sure, you’ll need the help of experts like those at Bail Webmasters, but with an affordable rate and a resume of experience within your industry, what’s the downside?

Grow Your Business.
Call Today: 866-362-3378