We see social media everywhere. “Follow us on Facebook and Twitter!” “Join us on Instagram!” “Connect to us on LinkedIn!” The advertising has become so commonplace that it’s easy to ignore. That’s why you need to differentiate your bail bond company from the others who are competing for people’s attention. You can do that through social media marketing, but it takes effort and skill. Here are 4 rookie mistakes to avoid while building your social media presence.
1. Spreading Yourself Too Thin
There are multiple social media platforms, and they all need fresh content on a regular basis. While this might not seem daunting at first, the reality is that social media marketing is a huge time commitment. The time you spend trying to keep up with Twitter, Facebook, LinkedIn, Instagram, your site’s blog, and other platforms could be better spent on other aspects of your business. Make no mistake; managing a social media presence is a full time job.
The trait that sets social media apart from traditional marketing is that it’s a two way street. You communicate with your followers, and they can communicate with you. Since this happens in a public forum, your audience can tell if their comments are being ignored. Failing to respond will discourage interaction. Most importantly, never respond to criticism with anger. If a client attacks your business online, do not engage them with negativity. This is very unprofessional and won’t help your company.
3. Repetitive Content
Imagine that you’re following a business on social media. You get an alert that their Facebook page was updated, so you go see what’s been added. It’s a photo with a blurb advertising a sale. That’s great, but then Twitter sends you an update, and you see the same thing. And the same content is on Instagram. And on the company’s blog. And so on. Be sure to post a variety of content so that your followers don’t get bored and unsubscribe.
4. High Pressure Sales
Social media involves a give and a take. You give your audience valuable updates and advice, coupon codes, and other things that make it worth their time to read your content. In return, they become more favorable toward your company, and more likely to convert into a sale. Social media is a platform where a softer approach is favored, and hard-sell tactics get generally negative reactions.
How We Can Help Your Bail Bond Company Succeed
At Bail Webmasters, our expert social media managers will make sure your company gets a regular dose of fresh, highly publicized content. If you’re ready to dominate your online competition, give us a call today!