An Update to Google’s Algorithm

Mobile Friendly Matters

mobile phone on table

Google is constantly updating their algorithm (the method they use to determine rankings of sites) and in April they will be releasing an update that emphasizes the need for a mobile friendly site. If your website is not playing by the rules and is not mobile friendly, you will be penalized and potentially lose ranking on important keywords.

A mobile friendly site should be easily viewed on any mobile device. And the content should be easy to read and navigate. The following are the pitfalls Google has warned to avoid:

  • Blocked JavaScript, CSS and image files
  • Unplayable content
  • Faulty redirects
  • Mobile-only 404s
  • App download interstitials
  • Irrelevant cross-links
  • Slow mobile pages

So what does this mean for someone like you? It means that every single detail of your mobile presence will now matter. It is not enough to simply have a proper web presence for desktops. That presence must reach mobile users.

At Bail Webmasters we provide every single one of our clients with a responsive web design. This means that your site will play by all of Google’s rules and be easily navigated by mobile users. Our responsive designs simply respond to the size screen they are being viewed on and reformat accordingly. You do not lose any important content or coding and the website is equally easy to use on all devices! Talk to us today about how to prevent your site from being penalized.

Curious how your site stacks up? Check out Google’s mobile-friendly test here.