Author Archives: Bail Webmasters

Homepage Transformation: Stronger Web Design for More Calls

Considering how hard your team works to serve your clients, wouldn’t it be nice if your website worked just as hard to bring them in? Our crew at Bail Webmasters has compiled a short list of helpful web design tips that will help your business rank up in local search and earn more calls in the process. If your team has struggled with the occasional low conversion rate, be sure to read along!

Design Tip #1: Make Everything Responsive

Web Design Suited for Mobile Devices

A Great Example of Fully Responsive Web Design. Notice the Call to Action.

You probably already know that websites should be mobile friendly. But how responsive is your website, really? While practically most web design templates can conform to pocket size dimensions, it doesn’t always come out so nice! It takes very intentional work to make sure all of your homepage elements come out in a legible and tasteful style.

Ample Menu Space

Perhaps the most essential element of your homepage is your navigational menu. We’ll talk more about menu design later, but many businesses negatively impact their call conversions by forgetting their dropdown menu. Make sure that your menu not only conforms to the proper dimensions, but that it’s easy to read and scroll through. If you’ve ever struggled to view a service menu on your phone, you’ll understand just how crucial complete responsiveness is to the user experience.

Clear Calls to Action

When dealing with smaller dimensions, some parts of your homepage inevitably get shoved further down. This can be a serious problem if your call to action gets pushed to far, extending the time it takes for a potential client to call your phone number. While a patient consumer may take their time to carefully scroll down, a frantic individual might quit too soon. In the example to the right, note how the mobile version actually emphasizes the phone number and direction to call.

Mobile web design actually produces many opportunities to streamline the search process for consumers in need of bail. A seasoned bail SEO company should produce mobile designs just as productive (or more so) than their associated desktop versions. Since the concept has been around for years now, there’s simply no excuse not to offer responsive design!

Category Block Web Design Feature

Category Blocks Make it a Little Easier for Clients to Find Their Desired Services.

Design Tip #2: Streamline Navigation

In a frantic situation involving a jailed child, how long do you think Mom is willing to wait before giving up and trying another website? Instead of throwing up roadblocks between her and immediate relief, make it as easy as possible for a potential client to find their services and contact your business. Thankfully, there are many different tools bail companies can use to streamline their web design and ease the user experience.

Popular Streamlining Techniques

  • Dropdown menus
  • Service category blocks
  • Schema lists
  • Instant messaging
  • Search bars
  • Floating menus and forms
  • Bulleted link lists

Again, the menu is probably the most important tool in your arsenal for connecting clients with their desired service. For the best search experience, be sure to limit the number of categories included in the dropdown area. Businesses mistakenly believe that cramming every potential solution into their menu helps, when the opposite is true! Limit your menu to a handful of top level categories and child service pages. 

Other Helpful Navigational Tools

Cat Blocks

Service Category Blocks

Notice how many bail bond companies place three or four category blocks near the top of their pages? You can see in the picture above just how convenient these blocks are for kicking off the search process. Most bail SEO specialists know that a handful of crimes make up the vast majority of calls for their clients. Those categories may vary by city and state, but you get the idea.

Schema Lists

Schema Lists

Similar to category blocks, schema lists are useful for creating a longer list of services in the middle of a text block. Each item in the list features a hyperlinked service title above a description and/or call to action. While schema lists are a popular staple of more advanced homepage web design, they also work well in top level category pages (such as “Felony Bail Services”) for linking to related pages.

Be sure to try out these amazing tools if your business utilizes multiple levels of service pages!

Contact Forms

Direct Contact Forms & Messaging

Sometimes, the easiest way to help a potential client find what they need is to interact with them directly. Direct contact forms make it easy for a worried parent, relative, or partner to describe their situation and find relief faster. Not only does this make an agent’s job considerably simpler, it also builds investment with the potential client.

A lot of businesses place their forms at the very bottom of their homepage, but a page top form can be even more effective. Try it out!

One of the great parts of web design is experimentation. While these tools we’ve mentioned offer tremendous utility and lead generating capabilities, they’re not for everyone. Figure out what works for your business, and continue your path of SEO for bail!

A Clever Web Design Addition With a Step By Step Guide

A Step By Step Guide Helps Create Expectations and Sooth Worried Clients.

Design Tip #3: Earn More Trust

If a potential client lands on your site, they’ve already deemed you trustworthy enough to click. Why stop there? There’s so much you can do to continue developing that pre-call confidence! Earning your site visitors’ trust goes a long way toward that first phone call.

There are a few basic principles that clever web developers use to develop trust:

  • A. Set expectations
  • B. Prove expertise
  • C. Show accountability

Anyone can claim to offer bail bond services, but only a dedicated few go through the trouble of explaining their process step by step (as seen in the example above). Not only does this put readers in the right mindset to make the call, it helps them prepare for the next steps. In general, bail bond companies who work hard to set expectations reap earn stronger customer satisfaction.

Proving your expertise is easier said than done, unless you’ve already taken the time to develop relationships with your local citation companies. Considering the stain that skeezy bail agents have put on the industry, an A+ rating from the Better Business Bureau or a similar listing directory can go a long way towards putting people at ease. Let people know just how awesome your team is!

Integrating Reviews into a Website Design

Review Integration into Your Website Helps Build Trust by Showing Accountability.

One great way to show off your premium customer service and show accountability at the same time is by integrating your reviews into your homepage. Nothing speaks louder than the voice of a very happy customer, especially when a loved one’s involved. If your company averages between four and five stars, this web design decision is practically a no-brainer.

Don’t worry if the occasional negative review gets mixed in with the rest. If your company continues to offer good service, the odd complaint only makes your reviews feel more real!

Team Up With Bail Webmasters

Want to make your web design process even easier? Team up with the seasoned designers, writers, and SEO pros at Bail Webmasters. We’ve worked with companies all over the US, delivering better search rankings, higher traffic, and stronger conversion rates. Our experts start by identifying your needs, then crafting a custom website for your hardworking company.

It all starts with a free consultation at (866) 362-3378. Give us a call today!

Posted: | Updated: Sep 27, 2019 | Categories: Website Design

Is Content Marketing Worth It?

With online marketing, bail companies need address two key players: Google and consumers. Google’s search engine determines who sees a given website, and consumers determine if that website’s services is worth further investigation. To grow a successful bail bonds brand online, you’ll need to develop material that caters to both. That’s where content marketing comes into play!

Content Marketing in a Blog

Answering Popular Consumer Questions Encourages Google to Rank Your Content Higher.

Not only does content marketing create stronger ties with your community, it also creates new reasons for Google to list your bail company in higher ranks. Since Google Ads and Facebook PPC campaigns are no longer options, every bit of organic SEO for bail helps push your company to the top! If you’ve struggled to make headway in your local search results, be sure to pay close attention.

What is Content Marketing?

Content marketing is the creation, distribution, and management of content designed to engage customers with your brand without overtly selling them. In other words, it’s the process of connecting with your target market by providing them with valuable information. Now content marketing made it’s big debut around 5 years ago, and thousands of companies benefit from it. Nevertheless, countless businesses still struggle to understand why they should invest the time and money necessary to produce engaging content.

After all, this category of content isn’t designed to sell. That’s a hard pill for many to swallow. Before we can talk about how to create a client-drawing content marketing campaign, we have to understand the benefits of the activity.

How Can Content Marketing Help?

  • Through informative content, bail companies draw interested people to their website (and social).
  • More content means more keywords, creating additional phrases to rank for.
  • Well-crafted material increases your brand’s authority (see E-A-T), encouraging higher ranks.
  • By answering questions well enough, bail experts can earn featured listings in SERPs.
  • Bail topics can naturally lead into applicable services, creating more phone calls.
Content Marketing Through an Informative Blog

Formatting Makes All the Difference in a Reader’s Ability to Digest Your Information.

It’s a Big, Big Content Marketing World

if you’re wanting to see real world applications of how content marketing helps business, just examine the countless industry leaders who continue to produce informative blogs, videos, case studies, and consumer how-to guides. It’s a big, big content marketing world, and there’s so much opportunity to gain exposure for your bail company brand.

The key is understanding the sort of information matters most to your given target market, then delivering that content in a format they can easily absorb.

Now, there are a lot of bail bonds agents out there in the United States. If you operate in a major city or metropolitan area, odds are you’re already competing with a handful. There’s great news, however! You don’t have to have a perfect (or even an elaborate) marketing strategy. It simply needs to be better than your competition. See what sort of bar your rivals have set, then exceed it!

Content Marketing Strategy

Now that we have our purpose and general methodology in mind, we can move forward with developing a tailored content marketing strategy. Your tactics must be specifically aligned with your average client profile and/or other consumer segments. If you deal with a lot of petty theft cases involving teens, it makes sense to produce content specifically targeted towards that age range (or their parents).

Next, you’ll need to understand what media channels your target consumer regularly enjoys. This could take a little digging! In general, visual media channels like Instagram and YouTube appeal to younger audiences, while Facebook and Twitter cater to slightly older audiences.

A Content Marketing Research Tool

The People Also Ask Feature Offers a Great Starting Place for Your Keyword Research.

Once you find out where your future clients spend the most time, try reading some of the most commonly asked questions they have. One great way to research these questions is Google’s “People also ask” feature in search engine results pages. Simply type in a question that you’ve heard clients ask on a regular basis, and see if consumers are asking related questions in organic search. You can also find help keyword-related phrases from Answer the Public, a wonderful research tool for content marketing.

Content Marketing: Where to Start

  • Analyze your average client profile, including their media consumption.
  • Begin with formats that you’re comfortable with, then gradually expand.
  • Find the hot topics and questions people are talking about.
  • Develop content specifically designed to address these questions and concerns.
  • Leverage your industry experience, but don’t pitch your services until the very end.
  • Find out where you can share the content for added impact.
  • Pick your most popular content and try updating it each year.

Content Creation

Blogging is by far the easiest content marketing medium to start with. You don’t need an advanced degree in journalism or English to produce an 800 word post on bailing out of a misdemeanor drug possession. In fact, most marketing experts recommend writing your content at a 9th grade reading level! 

Remember, you’re catering to both Google and your target audience.

Keyword Research for Content Marketing

Find Your Winning Keywords and Phrases. (Snapshot Taken in SEMrush.)

The easiest way to please both camps is to do your keyword research. Take your popular topic, find a mid-to-high volume keyword, then collect a handful of supporting keywords and phrases! When you incorporate these words naturally into your conversation, it provides direction for your readers and Google alike. That’s a winning combination for your bail bonds SEO!

When you’ve gotten some content marketing experience under your belt, try your hand at crafting some basic YouTube videos. The goal is still the same, to provide informative content for your target market. However, video provides valuable opportunities to subtly introduce team members and aspects of your business. How-to guides are a very hot commodity in YouTube, and you can easily share this material on your company website, Facebook, Instagram, and/or Twitter profiles. Sharing content is an important part of getting the most bang for your marketing buck, so be sure to share consistently!

Finding Your Online Success

So is content marketing worth it? Absolutely! The added exposure for brands, plus the boosted SEO for bail company websites makes it the perfect low-cost way to grow your business. With that being said, we know that bail agents are busy people.

That’s why our team at Bail Webmasters is here to help. For everything from optimized website design to traffic-building content marketing, our team provides outstanding results to bail companies all over the US! More traffic, better leads. What’s not to love?

Learn more about our services by calling us at (866) 362-3378!

Rejuvenate Your Bail SEO – 3 Website Performance Tips

It’s been over a year since bail PPC died, and bond companies still struggle to put together a healthy online marketing plan. Most simply like the expertise and experience to pull off a sophisticated organic strategy. That doesn’t mean your online marketing has to suffer! You can jumpstart your company website performance with just a handful of simple bail SEO tips.

Why struggle any longer?

Let’s dive into 5 website performance tips that can help your business start climbing the ranks again! If your bail company has struggled to recover from the loss of PPC ads, be sure to read along closely. For those who haven’t read our guide on transitioning from PPC to SEO, we highly recommend checking out that article too.

How Google My Business Affects Website Performance

Make it Easier for Google to Trust Your Business. Get Your GMB Account. Source: Google My Business

Tip #1: Start With Your Listings

Believe it or not (you should), one of the most influential factors for website performance isn’t actually on your website. Because Google ultimately controls your brands visibility online, it makes sense to take advantage of every tool they have to offer. We suggest starting with Google My Business!

No other listing source will impact your local search visibility as strongly as GMB.

If you haven’t already, fill it out and do it completely. In exchange for this information, Google will significantly enhance your listing with location, communication, and service information. Just make sure that this address is the same one you eventually use for all your other citation sources, such as the Better Business Bureau. Google is pretty sensitive when it comes to discrepancies between business addresses, even if it’s a simple difference in abbreviation!

You may also look to paid services like Yelp and Angie’s List to further promote your brand. While paid citation companies aren’t always the most dependable source of leads, they can certainly help your bail SEO efforts. They’ll also provide an invaluable influx of reviews, which takes us to our next hint.

Tip #2: Ask for Client Reviews

Many, many bail bonds agents make the terrible mistake of never asking for reviews. Apart from shunning your free GMB listing, not asking for reviews is the closest thing to shooting your business in the foot. Consumers depend on feedback more than ever, and Google sees reviews as a sign of your company’s trustworthiness.

Considering the stressful situations bail clients routinely find themselves in, kindly-worded reviews could make all the difference between curious readers and actual clients.

A List of Reviews, One Aspect of Website Performance

Customer Reviews Convey a Sense of Dependability and Accountability. Manage Them Carefully!

While bail SEO certainly extends beyond 5 star feedback from local consumers, an extensive collection of positive reviews takes away one more reason for a potential client to say “No.” They also make impressive displays on your company website, adding credibility to both your services and operational area. Find a way to carefully incorporate them into your company website, and you’ll likely notice a steady rise in local search rankings!

We highly recommend our Righteous Reviews (RR) because of the tool’s geotagging capability. Most reputation management systems get crudely tacked on. RR is custom-integrated every website we produce. Sorry to self-promote, but we’re pretty proud of our creation!

Bottom line: find a strategy to consistently collect and utilize your reviews. It’s worth the effort! All the reassuring content in the world can’t replace the impact of positive customer feedback. Speaking of content…

Tip #3: Get Serious About Content

Take all the written material, images, infographics, and headers planted across your website. This is your content. Content plays two key roles in the marketing of your services:

  • It signals to Google what type of services you provide.
  • It proves your subject authority to clients and addresses their top concerns.

The most prominent bail companies on Google typically do a fantastic job with both of these content roles. Those who fall by the website almost inevitably struggle with one or the other. That begs the question: How can your business cater to both bail SEO principles and readers?

Hot Questions to Be Used for Premium Website Performance

If You Really Want Your Content to Take Off, Try Answering Hot Consumer Questions. Source: AnswerthePublic

Gather Your Keywords, Lot’s of Them

Want something that will automatically set your business apart from other bail companies? Create a diverse collection of keywords for your content. Don’t just chase after the high-volume, high-competition words that every other agent craves. You’ll certainly have opportunity to utilize those words and slowly rank up for them over time.

In addition to those primary keywords (ex: “bail bonds”), you also want a long roster of secondaries (ex: “DUI bail services”).

Secondary keywords may not feature the same premium search volume, but they also involve less competition. Even if a single secondary keyword only nets you one to two leads every month, a large collection of them often provides substantial website performance growth throughout the year. You can thrive off of these keywords while your brand gradually ranks higher for primaries.

Team Up With Bail Webmasters

At Bail Webmasters, we’re all about taking your online marketing to the next level in local search rankings and lead generation. Our team serves clients all over the country, providing sustained growth in some of the most demanding markets. If you’d like to learn more about bail SEO and other forms of digital marketing, we’d love to talk with you.

Call (866) 362-3378 and ask for a free consultation with one of our specialists from Bail Webmasters!

Posted: | Updated: Aug 14, 2019 | Categories: SEO

Finding Your Winning Bail Bonds Keyword Strategy

Until recently, it used to be that bail bondsmen rarely needed a sophisticated keyword strategy for Google SEO. With the death of bail PPC however, there’s no paying around the competition. Countless bail bond agents now have to compete solely on the field of organic search results.

It’s time to do the research. It’s time to create a working keyword strategy.

Today, we’ll dig into how SEO for bail bondsmen and how to develop a working collection of keywords. It’s up to you (or your digital marketing team) to do the research, but this guide should make it that process much simpler! Let’s get to work.

Step #1: Research Your Primary Bail Keywords

Bail Bonds Keyword List From SEMrush

Primary Keywords Often Come With Strong Competition.

Of course, the first step to creating a working keyword strategy is developing a short roster of primary keywords. Think of these as the words and phrases you ultimately want to rank for. Keep in mind, these are usually the most highly contested words in the industry. Again, there’s no more pay-to-win strategy with Facebook Ads and Google Ads out of the picture. These keywords will take time and a lot of effort to rank for (at least on the front page). 

Keep in mind, there are ways of bypassing much of the competition for these keywords. We’ll talk about that later. You probably already know many of these words by heart!

  • Bail bondsman
  • Bail bonds 
  • Misdemeanor bail
  • Felony bail
  • Bail services

Where to Find Primary Bail Bonds Keywords

So how can a bail bond agent go about collecting all these hot phrases for their keyword strategy? Perhaps the easiest way is to peruse front-page ranking companies and sift through their pages. Not only do successful companies know which keywords offer the best results, they also know how to use them. After all, keyword optimization is a crucial part of SEO for bail.

Another simple way to harvest your keyword list is to use research tools like SEMrush. The tool reports search volume for whatever words you to check, plus related terms. You can even test results for nearby major cities, if there’s enough volume.

The SEMrush Search Bar for Keyword Research

SEMrush Offers Very Convenient Search and Keyword Performance Tools. Source: SEMrush

While you should certainly target high volume keywords, try to find phrases that not every bail bondsman would aim for. While you may not immediately earn front page rank for primary keywords, that doesn’t mean you can’t create substantial business from your keyword list. However, you’ll need a foundation to build off of in the meantime. Which leads us to step #2…

Step #2: Collect Your Secondary Bail Keywords

What on earth are secondary keywords? Think of these phrases as the second stringers that didn’t quite get the amount of traffic you wanted for your primaries. Secondary keywords offer middle to low volumes, but with little to no competition. At Bail Webmasters, we prize secondaries because of how easy they are to rank well for. With these phrases, you can quickly build traffic for your bail company website

That’s good news for freshly-minted bondsmen, who can’t get fast results from primary keywords.

While secondaries lack in high traffic volume, they make up for in variety. It’s possible to earn front page ranks for hundreds of these keywords. Even if a secondary keyword produces one lead a month, combining hundreds of these keywords could result in substantial new growth for your bail SEO and lead development!

Examples of Secondary Bail Keywords

  • Misdemeanor bail bondsmen
  • Bail bonds for drug charges
  • DUI bail bond service
  • Domestic violence bail bonds

Where to Find Secondary Bail Bond Keywords

Two fantastic tools spring to mind when it comes to secondary keywords: SEMrush and Ubersuggest. The first tool, like we’ve already mentioned, offers helpful traffic volume and alternative keyword suggestions. Our second tool, Ubersuggest, analyses your choice of website and sees what keywords that site ranks for. Put in a prolific competitor’s website, and see what sort of keywords they’re ranking for. For seasoned bail bondsmen: check the health of your own website by putting in your URL.

Using Ubersuggest to Help With Keyword Strategy

Notice How This Bail Bondsman Earns Traffic From Location Based Keywords. Source: Ubersuggest

Make sure your keyword strategy relies on these lucrative secondary terms, not just primaries. You’ll notice much quicker development as your business takes off. Relying solely on primary keywords however, is a good recipe for disaster.

Thankfully, there is one helpful way to get around some of the competition for these highly-contested phrases. That’s where we come to step #3…

Step #3: Optimize Bail Keywords by Location

In our image from Ubersuggest (above), you’ll notice some high performing keywords augmented with locations. These are a form of “long-tail” keyword. While location-based phrases may not garner as much traffic as a national-level term, they also cut out the vast majority competing websites. After all, why should you try to compete with seasoned bail companies out in another state?

National-Level Keyword Strategy in Ubersuggest

High Volumes and Lack of PPC Drives Up the SEO Difficulty. Source: Ubersuggest

This keyword enjoys a pretty high search volume. Naturally, many bail bonds companies want to rank high for this keyword, making it harder to earn front page listings. Now, look what happens when we add a location “tail” to the phrase.

Localized Keyword Strategy Shown in Ubersuggest

Traffic Volume Naturally Falls, But So Does Competition. Source: Ubersuggest

Now, some companies might take the principle of localized keyword strategy and create scores of city pages. While this might be a great idea for your local bail SEO, most companies flub on the execution. They create a thin block of content, then duplicate it for all of their pages. This is bad SEO for bail, or any other industry for that matter. To harness the power of localized keyword strategy in city pages, try to restrict yourself to a dozen cities with well-written, custom content for each page. Better yet, focus all your efforts into a handful of super-optimized county pages!

Make sure to sprinkle these long-tail, localized keywords throughout each of your service pages, plus your homepage.

Bonus Step: Target Hot Consumer Questions

Google respects businesses that take the time to answer popular consumer concerns. In the sort of stressful legal situations that involve bail bond services, you can bet potential clients have crucial questions about the process. That’s why Google awards featured snippet results for businesses that take the time to carefully answer these important consumer concerns.

Keyword Strategy Through Q&A's

Out of 21.7 Million Results, This Featured Snippet Ranked 1st.

Your business can target these popular questions as a regular part of your keyword strategy. Whether you address them in your service pages, a dedicated Q&A, or even blog posts, it’s worth the effort for your bail bonds SEO. Featured snippets often receive a hefty volume of traffic, drawing more attention to your brand and elevating your other pages in local search results.

How to Research Consumer Questions

Use your customer’s common questions as a guide for your search. If you want, simply start by Googling “How do bail bonds work?” and consulting the People also ask section. This search engine page results (SERP) feature generates some of the hottest questions related to your original. See below for an example. Taking time to answer consumer questions is a naturally part of content marketing too.

Consulting People Also Ask for Keyword Strategy

Notice How the High Ranking Website Address the Question in Their Content.

Consult Bail Webmasters for Keyword Strategy!

Has your bail bonds company struggled to grow business online? Our seasoned team at Bail Webmasters would love to help! We support bondsmen all over the country, providing custom-website development, optimized keyword strategy, and engaging content marketing. Our bail clients enjoy premium local rankings, higher traffic flow, and fantastic lead generation. Why don’t you call us today at (866) 362-3378 and get a free consultation with one of our bail SEO specialists? We can’t wait to serve you!

Posted: | Updated: Jul 19, 2019 | Categories: SEO

Creating The Best Bail Bond Logos

Branding is an important part of any business, and it is particularly true for bail bonds companies. The foremost indicator of a bail company is its logo. Agents should attempt to create a logo that inspires trust, familiarity, and simplicity. But creating a logo is not as easy it seems. Securing the rights to the design can also be a complicated matter. For the best results, bail agents should invest in a graphic designer to create their logo, or perhaps enhance their current one. When companies are represented by an appealing logo, they can exponentially increase consumer trust and brand recall. So let’s take a look at some of the qualities of great logos:

Memorability

An effective logo is memorable, but for the right reasons. Shock value is one way to make a logo memorable, but it will severely hinder some of the other qualities of great logos that will be listed later on. So with that in mind, you want a logo that is memorable in the right way. This can include choosing the right color scheme, the right text font, and the right dimensions. Only a professional graphic designer can master each of these components and produce something that consumers will recall when they see it over and over again.

Relevancy

There’s no problem with a generic-looking logo, but there could be a problem with a logo that looks like it represents an entirely different industry. Let’s say for example your bail bond logo has a silhouette of a lawn mower. Unless you’ve bailed out a lot of lawn care criminals, it is unwise to cause this kind of confusion for your target customers. There’s also such thing as being foolishly relevant. For example, handcuffs are appropriate from a relevance standpoint, but inappropriate from a marketability standpoint. Use good judgement, like with anything else.

Simplicity

Nobody likes a logo that is too loud. Color scheme is a big deal for the subconscious, and colors that don’t mix and match well will hurt people’s eyes. Another over-complication involves too much text. Since it’s a logo, it is supposed to work on people’s subconscious rather than their conscious. As a result, it should be something people can look at quickly and form an opinion on without having to try too hard. If you think about some of the most successful brands in America, you’ll note that their logo is not overly complicated. In most cases, it’s just the opposite.

Bail Bond Logo Design

Bail Webmasters creates logos for bail bondsman throughout the United States. With in-house graphic designers, we not only produce original logos on your behalf, but we also improve existing ones. We do all of this as part of our internet marketing services for bail agents. As a bail SEO company, we understand that presentation is part of optimization. Designing an SEO-friendly site is not attainable without logo integration, which will extend beyond your primary web address, to Google My Business, Facebook, and elsewhere.

Bail Bond Logos Blog Cover

Increasing bail leads is not easy in a time like this. If you read our article Bail Bondsman SEO: The PPC Alternative, you’ll gain a better understanding of the transition for bondsman post 2018 and into 2019. Since one of the most lucrative sources of traffic and lead generation has been prohibited by the major digital powerhouses (Google & Facebook), the only hope left for online customer acquisition is good old fashioned organic SEO. Bail websites are still subject to the same standards as any site hoping to rank on organic results. They must have custom design, original content, and local maps integration to have a great chance at success. Call 866-362-3378 for bail bonds SEO.

6 Marketing Trends for Bail Bondsman in 2019

Being a bail agent can be a thankless job. Many of the top digital powerhouses have pulled the plug on bail as an industry, at least when it comes to profiting from their business. They have made it a moral condemnation of the industry by prohibiting their outlets through which to promote such services. There are reasons you might disagree with their conclusions, but changing them is going to be difficult, if not impossible. Don’t give up yet though. 2019 still has opportunity for bail.

6 Marketing Trends for Bail Bondsman 2019 Blog Cover

Bail Webmasters is forecasting these 15 marketing trends to make sure your bail bonds business stays thriving in 2019.

AdWords is Dead

Google Ads (Formerly AdWords) has banned bail bonds ads from Google permanently. You can no longer run PPC ads on Google. This is bad news for alot of bondsman, as it was often their top source of online traffic. This is a decision made by Google and there’s nothing that can be done to change it. We are at the mercy of Google when it comes to unilateral decisions of this nature. The alternative options are:

  • Organic SEO
  • Social Media Marketing
  • Traditional Outbound Marketing

Facebook Ads are Dead

Following the lead of Google, Facebook has prohibited the use of bail bonds ads, citing exploitative intent on the advertiser’s part. You might think that eliminates one of the alternatives listed previously, but it doesn’t. Social media marketing doesn’t have to involve advertising. Just like you can market yourself on Google through organic search, you can market yourself on social through organic reach. While it’s true that Facebook has also restricted branded content, there’s still these platforms:

  • Instagram
  • LinkedIn
  • Twitter

Local Maps are Critical

Showing up on Google Maps is critical which means you need a verified Google My Business address and a company website with embedded location data. Most searches made today come via mobile devices. If someone is arrested for a DUI, they might immediately type “dui bail bonds near me” into Safari on their iPhone. The first thing they’ll see is the top 3 Maps listings. If your company isn’t one of them, it becomes an uphill battle to even become visible to them at any point during their search. Improve Maps listings through:

  • GMB Verification
  • NAP Consistency
  • Website Address Listing

Organic SEO is a Life Line

If the only way to promote your bail bonds agency online was through paid advertising, you’d have already closed down your business. The good news is that search engine optimization, otherwise known as SEO, is your saving grace. Google will still rank bail companies for organic searches. Their logic? They aren’t profiting from the clicks like they were with AdWords. So people finding your services through organic search are finding it naturally, hence the term “organic,”. For organic SEO to work, you need the following:

  • Custom Website
  • Inbound Links
  • Google My Business
  • Unique Content

Branding is Important

News for everyone in 2019, Google favors brands over entities. A website is just that, a website. But a brand is something far superior. It is something that can be recognized on several properties throughout the web. Think about it. A logo that is active on their company website, company blog, social media profiles, and external domains, is going to earn more trust than someone who is only noticed on their company site. Branding is about expansion and outreach. Here’s how to build a bail brand in 2019:

  • Create a Bail Bond Logo
  • Hire a Digital Marketing Firm
  • Invest in Ongoing SEO Services

Outbound Marketing

Sometimes you have to go back to the future. Since online ads are dead, certain elements of traditional marketing might be revisited. This means flyers, local radio spots, etc. There’s ways to modernize each of these techniques. For example, flyers can be sent in digital form to everyone on your email list. Second, radio spots can now be podcast spots which are distributed online. Outbound marketing can include:

  • Digital Flyers
  • Email Lists / Newsletters
  • Podcast Spots

Bail Webmasters Can Help

Don’t know how to make bail bond logos? Or market them online for that matter? There’s a solution. The name is Bail Webmasters and we are a full digital marketing agency for bail bondsman. By providing the best bail bonds SEO on the market, we are able to supplement traffic lost from the death of bail PPC ads. We’ve helped bondsman recover from this blow by producing excellent websites with unique content and schema markup. We’ve also earned top Maps rankings on behalf of these companies, providing people with someone to call straight from their mobile device.

The war on bail bonds could be discouraging for you as a business owner, but you can react one of two ways. The first way is to give up and quit, never to be seen in the bail industry again. The second way is to find a new path to the same destination. At the end of the day, online marketing is about lead generation. Although AdWords is dead, there are still ways to generate bail bonds leads online. Sure, you’ll need the help of experts like those at Bail Webmasters, but with an affordable rate, and a resume of experience within your industry, what’s the downside?

Call 866-362-3378 for Bail Bonds SEO.

Bail Bondsman SEO: The PPC Alternative

The Death of Bondsman Ads, and What it Means for Bail Companies

Bail Bondsman SEO

SEO Will Become The “New Normal” For Bail Bondsman

Google recently banned ads for bail services and the implications for the industry could be significant. Because PPC ads have long been considered the bread and butter of bondsman marketing, bail companies will now have to look elsewhere to promote their services with search engine optimization, otherwise known as “SEO” being on top of the list. Whether you agree or disagree with Google’s decision, there is nothing that can be done to change it. Bail Webmasters can help you make sense of what happened, why it happened, and what to do next.

What Does an Ad Ban Actually Mean?

Google’s PPC platform, formerly known as AdWords and now known simply as Google Ads, no longer accepts bids from bail bondsman services. Any revenue your business was generating from Google Ads has ended. Bondsman services simply cannot advertise on Google anymore.

Why Did Google Ban Bail Ads?

Google disallows any ads that are considered by their definition to market a deceptive or harmful product. Bondsman services often profit from low-income communities that are unable to post bail after having been arrested but prior to standing trial. This can put families in debt quickly and even if the defendant is found innocent, will severely hinder their long-term financial well-being — further ravishing communities that are already struggling with income.

While the ethical reasons for banning bail ads have been made clear, the financial reasons have been strategically withheld from the public. As much as Google has attempted to brand their decision as strictly ethical, the reality is that money is a factor. Because low income communities don’t represent a worthwhile ROI for Google Ads, banning said ads does not impact their bottom line. Their motive for instituting this ban probably falls somewhere in between the two ideas.

What Can Bondsman Do About It?

Since bondsman are unlikely to shut down their businesses, they must find new ways to market their services online. Since PPC is no longer an option, organic search optimization becomes the next best method through which to generate internet leads. Because every company within your industry is subject to the same regulations, you have every chance of outranking them on search results with a competent bail SEO service. Areas of optimization to focus on include:

On Page SEO

Content that exists on your website is referred to as on page SEO. This includes everything from titles, headers, and meta descriptions, to body content, image alt text, and internal linking. The goal for every bondsman’s page is to inform their target consumer exactly how they can be helped. If someone has been arrested for a DUI, they’ll want to find a web page that talks specifically about DUI bail services and provides helpful information about how to proceed. Elements of on page SEO include:

  • Content: The body text throughout each individual web page
  • Headers: The optimization of H1’s, H2’s and H3’s on your pages
  • Images: The relevance of your on page images, as well as their alt text
  • Meta Descriptions: The length and relevance of your meta description
  • Titles: The SEO title of each page (Should include keywords, but only once)

When people think of SEO conceptually, they are most frequently pondering on page optimization. Keywords have always been a popular buzzword in the online marketing community, but they no longer hold as much weight as they once did. The highest ranking pages today use a combination of keywords and relevant synonyms for a superior reading experience. The tactic of stuffing as many keywords as possible into your text is obsolete.

Off Site SEO

Optimizing your website is a great first step, but on page SEO cannot alone make you rank towards the top of search results, in most cases. Remember, your web page only has to be incrementally better than your main competitors. So if your rivals are only doing on page SEO, you can probably outrank them by doing it better. The reality however is that most websites have a full range of SEO methods, that extend beyond the page. Elements of off site SEO are:

  • Directory Listings (NAP): The claiming and optimization of business listings on Google, Yelp, etc.
  • Inbound Links: The securance of incoming links from authority websites within your niche
  • Social Media: The presence of your company’s brand on Facebook, Twitter, Instagram, etc.

Like with their decision to discontinue bail ads, Google has also brought the hammer down on spammy link building. The difference is that this shift in focus happened back in 2013. Many sites were heavily penalized for illegitimate formation of backlinks and suffered major ranking drops. It’s never been more important to keep your off site SEO strategy within the regulations levied by Google and their constituents.

Technical SEO

Some parts of optimization have nothing to do with words and everything to do with operation. The quality of your content won’t matter if the website doesn’t load quickly enough or discourages simple navigation via mobile device. Today, attention spans are shorter than ever before and people are unwilling to wait for information. If they can’t get an optimal mobile experience from your website, they’ll move on to your competitor. Aspects of technical SEO are:

  • Mobile Design: The intuitiveness of your website’s display on smartphone devices
  • Page Navigation: The simplicity of your site’s navigation from smartphones and tablets
  • Site Speed: How fast your pages load once clicked on

Because users access the web on a wide range of devices, your bail website must display optimally on each and every one of them. Apple products like iPhones and iPads are extremely popular, but other devices like the Google Pixel and Samsung Galaxy must also be accounted for. And despite its steady decline, we can’t forget about the good old desktop computer. The same is true of laptops, macbooks, and other kinds of hybrid devices.

Bail Bondsman SEO vs PPC Chart

How Bail Webmasters Can Help

Since one of the pillars of your business has been pulled out from under you, investing in a marketing company to assist you with re-establishing your online presence is critical. Bail Webmasters can be that company for you. As specialists of bail marketing, our services are tailored specifically for bondsman which gives us a leg up on more general marketing firms. We understand how to rank your website for top keywords within your niche, and how to do so responsibly and sustainably. Our bondsman search engine optimization services consist of:

  • On Page SEO: Titles, headers, images, body content, etc.
  • Off Site SEO: Link building, NAP listings, social media, etc.
  • Technical SEO: Web design, site speed optimization, etc.

For many bail companies throughout the country, this is a stressful time. Because of Google’s decision to disallow PPC ads marketing your services, many are scrambling to find a way to supplement that traffic. The first step is to avoid panic. Don’t do anything radical just because one of your primary traffic streams has been cut off. With an understanding that you are under stress, Bail Webmasters can walk you through the process step by step, and help you either regain or sustain your traffic and lead generation. Call 866-362-3378 to speak with a bail bondsman SEO specialist today.

Other Bail Marketing Options

Aside from SEO and the now-prohibited PPC advertisements, bail bondsman have other avenues through which to pursue customer growth. There’s good old direct mail for bondsman looking to gain clients using a more traditional method. The problem with direct mail is that its ROI has grown increasingly limited over the years. The time spent crafting a graphically appealing postcard or flier is seldom worth its 1% or less response rate. Many of today’s consumers would respond more to inbound marketing which makes them feel in control of their own decisions, rather than outbound marketing, which feels like tired salesmanship.

If direct mail is too antiquated, email marketing seems like a possible supplement. The problem with email marketing is that you must have a sizeable contact library to utilize it effectively. For bondsman new to the trade, or to those who simply don’t have the customer base that merits a mass email newsletter, or something similar, SEO presents a far superior alternative to email marketing. Like with direct mail, email newsletters are fundamentally outbound marketing, and therefore generally work against the ideals of today’s consumers and their buying behaviors. Call 866-362-3378 for bail bondsman SEO services.

Posted: | Updated: Aug 13, 2019 | Categories: SEO

Digital Marketing Tips for Bail Bondsman

Digital Marketing Tips for Bail Bondsman

Implement These Digital Marketing Tips for Bail Bondsman in 2018

As we enter the 4th quarter of 2017, the main goal of bail agencies heading in to 2018 will be establishing their brand for a profitable and fruitful year. There are various techniques bondsman can use to build relationships with future clients, company partners, and general business allies in and out of the bail industry. The ultimate goal will be to acquire as many new customers as possible, and allow your online presence to translate to offline benefits. Here are 3 digital marketing tips for bail bondsman heading in to 2018.

1. Hire an SEO Marketing Company

The bail business is too hectic to handle the intricacies of internet marketing on your own. What you need is a professional search engine optimization company to put you to the top of Google search results. Be careful who you invest in though. Many companies will promise big results but fail to deliver, costing you major ROI. Look for these qualities in a good SEO company:

  • Affordability: Price is always a consideration, as it should be
  • Free Consultation: Your inquiries about their services should be informative and free of charge
  • Industry Knowledge: A “general” marketing company won’t be as valuable as one that specializes in bail bond companies
  • Specific Outline: Any prospective marketing company should be able to detail their process step by step

2. Start a Social Media Campaign

To get seen in this day in age, you have to be visible on social platforms like Facebook, Twitter, Instagram, and LinkedIn. You can even count YouTube as a form of social media. Customers are more comfortable doing business with a company they can see on popular digital channels. Having a social media presence helps bail agents:

  • Brand The Company: Branding is about associating your image, logo, etc. with positive qualities
  • Connect with Customers: Many internet users today prefer to communicate via social media apps
  • Create Social Signals: Likes, shares, follows, and mentions, all contribute to local SEO
  • Expand SERP Visibility: Having a Facebook and Twitter page gives you two more chances to rank an online entity on Google search results

3. Localize Your Internet Marketing Strategy

If you hire the right SEO company, they will account for the local SEO aspect of internet marketing. It is no longer enough to rank generally for terms like “bondsman” or “bail bonds for dui”. In today’s market, you must specify your service area, and the potential clients that you can accommodate. Some ways to to do that include:

  • Blog Posts: Schedule monthly blog posts that mention and reference local themes
  • Citation Sources: List your company on Google My Business, BBB, Yelp, and other directories
  • Discounts/Giveaways: Engage local consumers through digital discounts and or giveaways, which can be promoted via social media
  • SEO Title, Meta, Headers: Based on research, use local keywords in your SEO titles, meta descriptions, as well as your header tags (H1, H2, H3)

The #1 Bail Bonds SEO Company

Considering all the marketing expectations placed on local businesses, specifically bail bondsman, there is one clear choice for an internet marketing company. That is Bail Webmasters. We are a nation-wide internet marketing company that specializes in Bail Bonds SEO, Website Design, and Social Media Marketing. We work with bail agents all the time so know exactly what it takes to properly market your services to a wide audience. We will build your brand, expand your online presence, and get you what you ultimately need to be successful in 2018; customer acquisition. Call 866-362-3378 for bondsman internet marketing services today!

Local SEO Marketing Tips for Bondsman

Local SEO Marketing Tips

Bail Webmasters has years of experience working with local bail bondsman on how to improve their online marketing, and create more leads

In our years of working with bail bondsman on internet marketing, we have helped create customer growth and exciting new opportunities for local businesses. At Bail Webmasters, we would like to share some of the knowledge we have accumulated over the years, in hopes that it will help more local bail agents reach their fullest business potential. If you would like to speak with one of our bail SEO experts, you can give us a call now at 866-362-3378. Check out our local SEO marketing tips for bondsman:

Be Visible

Customers can’t choose you, if they can’t find you. Visibility seems like a simple concept, yet so many bail companies continue to exist in relative obscurity when it comes to online marketing. There are a lot of potential customers out there, waiting to connect, you just have to become visible to them. Some of the ways you can improve your online visibility are:

  • Business Directories: Create or claim your listing on directories like Google My Business and Better Business Bureau
  • On Page Optimization: Create user friendly content with strategically placed keywords, both within the content, and within title, header, and meta tags
  • Review Websites: Monitor your reviews on websites like Yelp, and Google, and make sure to respond to negative reviews in a professional manner
  • Social Media: Create and maintain profiles on Facebook, Twitter and LinkedIn, and post content regularly

At Bail Webmasters, we offer SEO services that span across all aspects of internet marketing. We understand that online visibility is critical to the success of bail companies and use our expertise to most efficiently market our clients. The more visible you become, the more customer leads you will generate, which will ultimately affect your bottom line.

Be User Friendly

The biggest mistake bail companies make on their websites, is trying to trick Google into ranking their pages higher. In many of these cases, bondsman have put their trust in the hands of amateur SEO consultants, who use obsolete practices, designed to manipulate search engines into higher rankings. Instead, follow this protocol for user friendly content:

  • Engaging: Instead of stuffing keywords into your content, attempt to engage visitors with well written content that explains your services in detail
  • Unique: Stand out from other bail websites by explaining how your services are different, and create helpful and informative link structures, both internally and externally
  • Valuable: Make your content have an objective, perhaps a linked phone number so that interested parties can contact you directly, but make sure your content has value to the user

These concepts are explained in more detail in Google Webmaster Guidelines. Not only will manipulative SEO not help you rank, but it will actually get you penalized by Google. Ditch that strategy, and begin to create content for users that is engaging, unique and valuable. The end result will be more relevant traffic, with a higher potential for sales conversions.

Target Location

Local SEO Marketing Tips for Bondsman

Bail bondsman must optimize their website for local search, in order to create more valuable traffic

Optimizing for local search is not equivalent to national search. Local keywords differ from national ones, in that the best versions of them combine industry keywords with location keywords. An example of a high potential local keyword would be; “bail bond services miami” as it takes a industry keyword “bail bond services” and combines it with a local keyword “services miami”. Some of the ways in which location targeting can help your local SEO are:

  • Location Mapping: With the majority of local search taking place on mobile devices, Google can now display results based on the user’s proximity from the desired business, making accurate location data an increasingly critical factor for bail bondsman
  • Reputation Building: It’s no secret that Google values companies with a strong reputation, making a connection with your local community, using the aforementioned visibility tips, a critical component to your local success
  • Traffic Relevance: The objective of your online marketing is to create sales opportunities, meaning only users with the potential to invest in your services are worth attracting

Out of all the local SEO marketing tips for bondsman, the most important one is location targeting. You have to know your audience before you can market to them, and before you can convert them into sales. Bail companies that follow these local SEO marketing tips for bondsman, will reap the rewards of increased business and customer lead generation. Call 866-362-3378 to speak with one of our bail bonds SEO experts today!

Posted: | Updated: Jul 28, 2017 | Categories: Uncategorized

Why Bondsman Need Mobile Websites

Bail Bondsman Mobile Website

Mobile pages should contain a click to call link, one that leads directly to your bail bonds office line

The term “mobile friendly” is often thrown out to describe websites that present well on mobile devices. Depending on your knowledge of search engine optimization, you may or may not realize just how important mobile websites have become to local bondsman. Mobile use now accounts for 71% of digital minutes in the United States. It is no longer a luxury to have a well optimized mobile website, it is now a necessity. Consider the following aspects of optimal mobile presentation:

Call to Action

Local Bail Bonds websites should contain a call to action on each page of their mobile website. These call to actions should be displayed in link form, using a technique known as click call functionality. What this means is, visitors will be able to click the phone number link on your website, and immediately connect to either your office or personal line (your choice) through their mobile phone.

Fast Site Speed

Mobile users want information, and they want it fast. An estimated 40% of users will exit a site that fails to load in 3 seconds or less. Bondsman can test their mobile site speed using Google’s Test My Site tool. It is important to understand that if users exit your website, they will be gravitating towards competitors with faster mobile speed.

Location Data

Your NAP information must be accurate and visible on your mobile website. Local searches are customized based on the location of the user in relation to the location of your bail agent office. In order to attract local users with a high potential for conversion, your local mapping must be optimized.

Responsive Design

IPhones, Samsungs, and others, all have different display sizes and presentations. Your mobile site must account for each model, of each manufacturer. The best way to accomplish this task, is to implement responsive design. This design technique allows your website to adapt to the device in which it is currently being accessed on. This gives users flexibility, and extends your market reach across all platforms.

Simple Navigation

Providing access to a mobile website is not nearly enough to produce an optimal user experience. Mobile websites should not only present well, but they must be easy to navigate. Nothing is more frustrating to a user, than a website they cannot navigate. Whether the menu is too small, or the links are illegible, poor navigation will increase your bounce rate, and cost you customers.

Bondsman Mobile Website Design Services

Bail Webmasters designs mobile friendly websites, with the intention of ranking well on local search results. We optimize each of our websites with responsive web design, allowing users of all mobile manufacturers, to easily access and navigate our bondsman websites. Our experience working with clients in the bail bonds industry, gives us a leg up over other internet marketing services. If you would like to speak with one of our experts regarding bondsman mobile website design services, give us a call at 866-362-3378

Posted: | Updated: Jul 18, 2017 | Categories: Uncategorized