Author Archives: Bail Webmasters

How To Promote a Bail Bonds Company in 2020

If you’re wondering how to promote a bail bonds company in 2020, you’re not alone! With the shifting climate and legislation surrounding the bail industry, many companies wonder which advertising mediums are still worth their investment. Some still feel shaken from the loss of Google Ads and Facebook Advertising, which heavily stunted online ad channels for thousands of bail bonds companies!

Thankfully, there are several prime channels (physical and digital) that offer impressive lead-generating potential. We’ve identified a handful of these to investigate for your own bail bonds team. Keep in mind, availability will vary according to your city and business environment. But you can generally find opportunities in these throughout the US.

Let’s get started! 

Physical Asset Promotion

While we’re all about the digital marketing life here at Bail Webmasters, it’s clear that traditional mediums still have some value left to share. Few advertising mediums permanently disappear. Rather, they experience lulls and resurgences in popularity.  Any channel with a positive ROI is worth investigating. As long as your company message gets in front of receptive people (for the right price), go for it!

Just make sure that to do your own research on ROI and exposure; don’t let the advertising company do it for you. This protects you from over-enthusiastic, sometimes shady marketing companies that promise great results but don’t always deliver. Be sure to examine post-client reviews from local businesses, especially if you don’t have former experience with the firm.

Sponsorships

Team, organization, and event sponsorships still provide great exposure. Finding the right opportunities means identifying organizations that naturally fit with your target market. Choosing a broader audience means more people get exposed to your brand. However, it also ensures a costlier sponsorship.

A Chart Showing Costs of Sponsorship Opportunities

Organizations Like ZipSprout Make it Easier to Identify Sponsorships That Suit a Bail Audience.

On the other hand, smaller organizations and events can connect you with a smaller, but highly qualified audiences. You save money, and it’s easier to develop long-term relationships with your sponsored group. While it may require additional effort to research the perfect opportunities for your business, companies like ZipSprout make it easier.

Billboard Exposure

While small-time sponsorships act like a sharpened scalpel in advertising, billboards are more of a blunt instrument. They work incredibly well for broad-level exposure, especially in premium highway settings. With that being said, there’s very little way to control who sees your ad.

Cost of Purchasing a Billboard Ad in Fort Worth

Billboard Pricing Varies By Vendor, Sign Size, and Placement. Image Source: Times OOH Media

They can also be very expensive too, with high-end placements running in the high thousands.

Again, we’re all for advertising channels that continually provide a high ROI. Consider this powerful medium for your company and talk with a local vendor about pricing. You may find a great deal and great exposure!

Digital Marketing Promotion

More than many industries, bail companies depend on a steady stream of leads pouring in from digital channels. Digital marketing provides infinite opportunities to share your brand (and services) with the community. It’s not for the faint of heart however, because digital standards continually evolve. If you want to thrive in the online marketplace, you’ll need to keep up to date on search engine optimization and advertising channels.

For those researching how to promote a bail bonds company online, here are some fantastic ways to generate leads for your business.

Local News (Link and Quote)

One of the most important aspects of growing your digital brand is establishing your company as an industry authority. Backlinks, links on other sites directing people to your website, go a long way to do just that. Links from reputable sources, such as news providers, offer the greatest value for your brand because Google sees them as authoritative entities.

Put simply, getting quoted and linked to by an online news brand provides serious digital brand value!

Try finding some local news providers and asking them for opportunities to provide quotes and get linked. You might talk about bail industry reform or the justice system. Even mentions provide some value towards your ongoing website performance, so it’s worth the effort!

Retargeting Ads

While advertising giants like Google Ads and Facebook worked hard to push bail companies out of digital marketing, there are still plenty of options left on the table. In fact, bail companies can easily track and advertise to their target segments with the use of ad retargeting. This process uses digital cookies to identify website visitors and create banner ads for them in other websites. 

The Process of Ad Retargeting

Retargeting Ads Focus on Already Interested Individuals. Image From ReTargeter

Retargeting provides a high conversion rate because it specifically addresses people who have already visited your website or a competitor’s.

While more costly (in the long-term) than SEO for bail, retargeting offers plenty opportunities to increase your brand exposure. The familiarity it creates with potential clients could be a deciding factor in who they call first during a bail emergency.

Local SEO for Bail

Even before Google Ads ditched the bail industry, the vast majority of consumers only relied on organic search results. In fact, research from 2018 showed that up to 80% of search engine users skipped straight to organic results anyway. We’ve certainly grow accustomed to bypassing ads for convenience. While the search giant may not have a vested interest in advertising for the industry, it still has plenty of reason to support search consumers with quality SEO for bail companies.

Your company also has thousands of reasons to pursue a strong performance in local search! With so many leads circulating across the front page of search results, it’s more important than ever before to optimize your website and get ranked. If you’re wondering how to promote a bail bonds company in local search, there are a few key elements to focus on:

  • Your website (obviously)
  • Your Google My Business account
  • Your local listings (BBB, Yelp, etc)
  • Review collection

Web Optimization

Website SEO for Bail

We could spend hours talking about hundreds of itty-bitty optimization details that elevate a bail bonds company above the rest, and we already have. For now, let’s cover the basics again.

A lead-generating website focuses on streamlined navigation, diversified keyword usage, and conversational writing style. Start with a handful of top-level, general category pages. Then create keyword-rich pages for each specific service, and arrange them under the appropriate categories. This strategy allows your bail bonds business to generate more listings in local search, and it creates a healthy boost to your overall Google marketing strategy.

If you’ve been wondering how to promote a bail bonds company on a tighter budget, this is the easiest way to generate cheaper (but still high-quality) leads.

GMB

Setting Up Your GMB Account

It’s ironic that one of your most important digital assets should be absolutely free! Google My Business provides free listings for local companies, making it significantly easier to show up in local maps searches. While these listings are free, they do require a small amount of effort to claim and verify. If you haven’t already, sign up for your GMB account and get it verified ASAP!

Optimizing your account is crucial, both for generating leads and increasing conversions.

Make sure you continue to fill out and update your listing information as much as possible. Be sure to sign up for customer direct messaging too. This makes it more convenient for frantic family members and friends of would-be clients to contact your business. Finish off your GMB optimization by uploading pictures of your staff.

Listings & Reviews

Citation Listings & Client Reviews

The most qualified people to promote your bail business are the happy clients of years gone by. That’s why reviews are so essential for growing your online brand. If you’re wondering how to promote a bail bonds company through voices you can’t control, that’s easy. Simply provide outstanding service and provide multiple platforms for your fans to speak from.

Google encourages businesses to draw in feedback from multiple review sources.

For one, this creates multiple links back to your business. Backlinking is a metric used to establish a website’s brand authority and trustworthiness. If you have dozens of reviews pouring in from multiple sites (BBB, Yelp, Facebook, Google Reviews, etc.), that’s visible proof of your company’s ongoing activity. The more proof, the more incentive Google has to rank your company over other firms in local search. 

Bringing it All Together

Don’t think of these promotional venues as separate tools. In reality, they all work together to drive potential bail leads to your company. Billboards drive calls to your office, but they also encourage people to Google your business. Sponsorships create new opportunities to help the community, but they also improve people’s perceptions of your brand (online and offline).

No matter what channels you ultimately decide to promote through, make sure your company is ready to receive online leads with a fully optimized website! At Bail Webmasters, we support industry professionals from around the nation. Our custom designed and coded sites produces stronger rankings in local search, and higher-quality leads for businesses just like yours.

If you’d like to learn more about how we produce long-term growth for your business, give us a call at (866) 362-3378.

5 Appealing Bail Bond Websites That Stay Out of Marketing Prison

It’s easy to get bogged down in the process of designing a capable, productive website. For a fast action industry like bail bonding however, there’s even more pressure to capture visitor attention. Navigation, writing style, and even color scheme play a crucial role in how well your target audience will respond when they land on your homepage.

Thankfully, there are plenty of seasoned bail veterans who’ve already nailed website design. Their example serves as inspiration to new and/or struggling companies who’ve yet to master the science. Today, we’ll take a look at five amazing bail bond websites that reveal what it takes to succeed in local search marketing! Along the way, we’ll identify the key elements that make these sites so alluring.

One of Several Clean Bail Bond Websites

This Company’s Marketing Team Kept the Space Above the Fold Relatively Text Free.

#1: Cut Loose Bail Bonds

Simplicity often makes for stronger communication. In the picture above, we can see that Cut Loose Bail Bonds’ marketing company opted for a text-light space above the fold. As a result, visitors quickly identify the company’s service area, phone number, and navigational menu without having to scroll. The downtown image also establishes locality, putting Sacramento natives just a bit more at ease.

Of course, the Cut Loose Bail Bonds website does more than look pretty. It also takes pinpoints the key motivation that drive people to bail services in the first place: getting back to normal life.

A Centralized Call to Action

Cut Loose’s Messaging Forges a Powerful Connection With the Audience Right from the Start.

Many bail agents focus so much on layouts and color scheming, they forget about messaging. It’s clear that Cut Loose’s marketing firm understood the powerful personal connection. They connect with their target market’s desire to preserve their jobs and get home to their families! Of course, they still take the opportunity to present a call to action that’s both convincing and easy-to-see.

The website’s mobile version renders very cleanly, with appropriate text size for reading on smaller devices. We could go into search engine optimization, contact forms, calls to action (CTAs), and other aspects that the team nailed in the design process, but we’ll save those elements for our other entries.

Cut Loose Bail Bonds’ Website Rating

  • Visual Design: 5/5
  • Writing: 4.5/5
  • Navigation: 5/5
  • CTAs & Contact Info: 5/5

Excellent imagery and clean spacing make for a very pleasant visitor experience. We even love the logo, and that’s rare!

Another Imagery Intense Site Design

The Clean Design Allows You to Fully Appreciate the Tension Created By This Vivid Imagery.

#2: You Call Bail Bond Agency

Imagery communicates much faster than words. We are huge fans of text-light designs with powerful image hooks. Upon landing on the You Call Bail Bonds Agency’s homepage, you can immediately feel the tension this picture produces. Visitor attention isn’t challenged by extra text or calls to action either. It’s just the logo, number, dropdown menu button, and a powerful header.

As you look through the rest of the page, the blue/grey/white color scheme remains very consistent.

A Collection of Unique Category Blocks

This Category Blocks Make it Easy to Find Specific Information Quickly.

These clickable blocks fall just below the main header, making for faster navigation. While most companies focus on immediately listing out their service offerings, You Call takes a different approach with their category blocks. They direct visitors to more pertinent resources, such as a guide on the bonding process or a list of frequently asked customer questions.

That’s a smart move. It creates a sense of compassion and customer service that many bail company sites lack.

While the page’s text may seem smaller than usual, it does draw attention back to the key headers. That is a risky move, because it forces people to concentrate more to read (especially on mobile devices). Despite this, the site still looks fantastic!

You Call Bail Bond Agency’s Website Rating

  • Visual Design: 4/5
  • Writing: 4/5
  • Navigation: 5/5
  • CTAs & Contact Info: 4/5

While small text makes the site a little tricky to read at times, it features a very attractive design and a clear focus on customer service in the content.

#3: Ammediate Bail Bonds

Mobile Bail Bond Websites

The Number Sits Visibly in the Center.

A high percentage of bail clients discover their agent through mobile search, making a responsive design essential. Frankly, most websites have already incorporated mobile-friendly design into their website. Any businesses that haven’t are already way behind the curve. We absolutely love the clean design of Ammediate Bail Bonds’ mobile site!

In the picture to the right, notice how the phone number takes center position. This is perfect for individuals who need to locate the number quickly. Instead of having to scroll down and hunt for the number, it’s immediately visible. It’s also hyperlinked, just in case a frantic individual can’t think out the numbers for “BOND”.

Ammediate’s desktop site looks just as attractive. The purple color scheme looks very regal, despite the intense nature of the business. In fact, they even manage to create some strong symbolism. The traditional gavel and handcuffs lie in the background, while a happy family photo takes the main focus in front.

Service Page Optimization

Finally, we take a moment to leave the homepage and spend some time analyzing Ammediate Bail Bonds’ services. An unfortunate number of bail companies put all their design effort into the homepage alone. While it’s the most heavily visited area of the website, the service pages tend to look scant in comparison.

Ammediate spends just enough time sprucing up the service pages to make them presentable, without overdoing things on presentation. Text is spaced neatly, and we can see clear effort towards keyword-optimization. That’s a seriously important factor when it comes to local search marketing!

A Service Page Optimized By Location

Keyword-Rich Service Pages Create More Ways to Generate Traffic.

Ammediate Bail Bonds’ Website Rating

  • Visual Design: 5/5
  • Writing: 5/5
  • Navigation: 5/5
  • CTAs & Contact Info: 4/5

Ammediate’s website depends on clean spacing and easy reading to support potential customers, and it looks fantastic in mobile viewing!

#4: Owens Bonding Co.

Our next entry comes from the Owens Bonding Co., a statewide bail organization in the heart of Kansas. Owens’ website features many of the same amenities we’ve reviewed in our other entries, but it’s also incorporated some tools that are worth digging into. Overall, it’s an extremely balanced combination of aesthetics and practicality. 

More Space Consuming Bail Bond Website Design

Owens Bonding Co. Consumes More Space Above the Fold, But Doesn’t Overwhelm the Viewer.

You can tell from the get-go that this particular site was designed for functionality. Navigation, contact forms, and a hyperlinked number are all available above the fold. As we scroll down, category blocks appear for each of the major service branches: misdemeanor bail, felony bail, drug charges, and DUI bail. Whether a visitor needs quick access to the business or additional time to research, all the tools are laid out clearly for them. 

One layout element that we absolutely love is the collection of tabbies. Tabbies create multiple, short windows of text in an overlapping space. When you click on a tab at the top, it reveals the corresponding information. In the picture below, Owens Bonding Co. (or their marketing company) uses tabbies to share more detailed info regarding the company’s services, plus frequently asked questions.

Bail Bond Websites Use Tabbies

Tabbies Allow Bail Bond Websites to Conserve a Lot of Space When Presenting More Detailed Information.

These practical design tools save so much space, keeping Owen’s website concise but equally informative. They also translate well in mobile viewing, acting as dropdown boxes that open and collapse as needed. It makes for very convenient reading!

Owens Bonding Co. Website Rating

  • Visual Design: 5/5
  • Writing: 5/5
  • Navigation: 5/5
  • CTAs & Contact Info: 5/5

While the site may not be particularly “fancy”, Owens Bonding Co. presents an extremely practical and informative website the ticks off all the boxes we’re looking for. It’s clean, it looks great on mobile, and the pages have been optimized for local search. Full marks!

A Simple, Highly Functional Bail Bonds Website

The ATX Bail Bonds Offers More Tools to Support Potential Clients Than Most Agencies.

#5: ATX Bail Bonds

This last entry may be a bit of a surprise for some. Many companies only see flashy graphic design as the key metric for website success, but that’s rarely the case. Sometimes the simplest designs have the greatest impact, as is the case with ATX Bail Bonds.

Again, we’ve picked a site that relies on open spacing, rather than stuffing in as much information as possible. This makes it easy to locate desired services and contact information quickly. It also allows the site to render well on mobile devices. However, it’s not the visual design that draws us to ATX’s website; it’s the visitor tools. 

Service Tool Buttons

ATX Offers Some Extremely Helpful Tools for Bail Clients.

The website includes tools to help people search for jailed loved ones, investigate potential warrants, and even check upcoming court dates. ATX goes out of its way to help current and prospective clients alike, creating a higher standard for customer service-centered web design. Some bail bond websites incorporate similar tools, but it’s still rare to see!

ATX Bail Bonds Website Rating

  • Visual Design: 3.5/5
  • Writing: 3.5/5
  • Navigation: 5/5
  • CTAs & Contact Info: 5/5

It’s not as flashy as other bail bond websites, but this company shows more customer-focused effort than most. That impresses us enough to make this list.

Final Thoughts

Thousands of bail bond websites cover the web, but few portray the capable design, writing, and functionality necessary to win success in local search. If your bail company has struggled to assemble a dynamic website like the ones we’ve discussed, let them serve as guiding examples! In the meantime, our team at Bail Webmasters is happy to support your business with custom web design, SEO, and reputation management services.

To learn more about our solutions for bail bond websites, contact us at (866) 362-3378.

Posted: | Updated: Nov 20, 2019 | Categories: Website Design

How Bail Reform Impacts Marketing for Bail Bonds

As bail reform rises on the tide of media articles and legislative movement, it’s clear that big industry changes are just over the horizon. States like California and New York play huge roles in the legislative shifts, though it’s too early to tell what effect their movements will have on the rest of the country. While we may only feel a light change in the wind now, the entire country may experience a serious industry storm in the near future!

Today, we’ll take a deeper look at three focal points of these reforms. These include:

  • The heavy push to eliminate cash bail through legislation.
  • The rise of bail alternative programs.
  • The non-legislative bail culture shift among judges and prosecutors.

We’ll also outline some bail reform marketing strategies for keeping your business ahead of the industry changes, such as shifting towards felony crime bonding. Be sure to pay close attention to the research data as we progress! Let’s get started.

Symbolism for Bail Reform Marketing

Cash Bail Could Be on it’s Way Out the Door for Many States. It’s Time to Plan Ahead With Bail Reform Marketing.

Industry Trend #1: The No Bail Shift

Last year, California lawmakers signed a bill that made the state the very first to eliminate cash bail. The legislation removed the process of bail setting, instead placing a jail-or-no-jail decision squarely within the hands of local judges. While some state natives hailed the bill as a symbol of much-needed bail reform, detractors quickly rose up in both civil liberty and bail advocates. The ACLU claimed that last-minute adjustments to the bill actually made it more likely that judges would simply hold defendants without bail.

On the other side of the issue, bail advocates argued that the measures risk increasing crime rates of suspects with solid arrest histories who are released awaiting trial.

While the bill was set to activate this month, a widespread petition among bail industry professionals and supporters called for a referendum on the legislation. The bill’s fate is now set to be decided in the coming 2020. Regardless of whether the bill survives or crumbles under referendum, it still represents a significant shift pretrial release without bail, particularly in liberal states.

Judge Examining PSA Findings

PSA Scores Now Heavily Influence Judicial Decisions to Jail or Release Suspects on Recognizance.

Pretrial Public Safety Assessment

One of the most peculiar, yet powerful forces behind the no-bail shift are the algorithm assessment programs. Many California cities and counties, such as San Francisco, have adopted these risk assessment tools as a way to prevent gender and racial bias from seeping into pretrial determinations. It’s no mystery that minority groups, especially those in poverty, have long experienced higher rates in pretrial incarceration. Since these groups are least likely to afford bail, they have experienced significant incarceration times prior to their actual hearings.

Judges through California now use algorithmically-generated public safety assessment scores to determine a suspect’s risk to the public and their likelihood of returning for trial. This analytical method, made famous by Texas company Arnold Ventures, assesses criminal history and other key factors with the goal of eliminating gender and racial biases. 

Unfortunately, these streamlined tools aren’t foolproof, as they still heavily depend on accurate data-entry and wise interpretation by the judges. This painful truth came into focus in 2017, when a San Francisco native was murdered by a former convict who was mistakenly released on pretrial assertive case management, despite having multiple parole violations and a weapons charge days before the attack. The event was made possible by a faulty PSA store, generated by human error when the suspect’s criminal and incarceration history were improperly entered into the system.

As these PSA programs grow increasingly influential in large metropolitan communities like Chicago, San Francisco, Phoenix, and even Houston, there’s growing concern among bail industry professionals. These systems seem to progress the movement of no-bail pretrial releases, which in turn increase the number of felony suspects back on the streets.

Pew Research Showing Crime Trends

According to Pew Research, Public Perception Conflicts With Downward Crime Trends.

Industry Trend #2: Bail Alternative Programs

Despite having one of the highest population densities in the country, New York City has seen a massive decrease in the number of incarcerated pretrial suspects. In fact, the “City that Never Sleeps” has now earned a new reputation as “the least incarcerated major city in the United States” (The Marshall Project), with a mere 7,800 people reported in jail this year. Part of the city’s shift away from bail has been stimulated by the rising tide of alternative solutions. 

One of the most prominent programs comes directly from the Mayor’s Office of Criminal Justice. In a quest to reduce the number of individuals held in jail due to inability to pay bail, the 2016 Supervised Release program utilizes a pretrial risk assessment tool to analyze each suspect’s potential threat to the community. Low-risk offenders (especially those who couldn’t afford bail) are often provided the option of release under supervision of a case worker. Enrollee court appearances are carefully managed by their case worker, who often connects the suspect with voluntary counseling, career training, and similar social services.

A Woman Receives Counseling Thanks to Bail Reform

Individuals Released on Pretrial Supervised Release May Opt to Receive Counseling.

Higher-risk felony suspects are often denied release and held in jail. According to the Marshall Project, a news organization dedicated to criminal justice reform, the violent felony charges have actually increased partly as a result of the rise in pretrial release.

“The rate at which defendants are charged bail for violent felonies, as opposed to lower-level crimes, has actually increased from 53 percent to 62 percent in recent decades.”

While it’s unclear exactly how successful this program has been in affecting return for trial rates, the Mayor’s Office of Criminal Justice claimed that Supervised Release had a success rate similar to people released on their own recognizance. The program has already hit a landmark number of 10,000 enrollees, showing just how enthusiastic judges have been to utilize the program. With the popularity of Supervised Release climbing, the Mayor’s Office launched a youth-track in October last year. In the meantime however, there are a growing number of justice system professionals who aren’t happy with the way New York bail policies have shifted.

Prosecutors Bypassing No-Bail Legislation

While many professionals in the criminal justice industry support the Supervised Release program (and the related campaign to retire the Rikers Island prison), detractors have risen in protest of recent bail reform legislation. Tagged onto the 2019 State Budget, these criminal justice changes eliminate bail for the majority of misdemeanor and non-violent felony charges. They also reduce the pretrial waiting period for suspects (three months for misdemeanors, and six months for felony charges).

The reforms were designed to limit the population of incarcerated individuals awaiting trial, and prevent criminal tendencies created by disruptions to livelihood.

Prison Security Around a Fence

Pretrial Detention Causes Many to Lose Their Jobs, Perpetuating the Crime Cycle.

Law enforcement and criminal justice professionals like Jed Painter however, think the reforms could encourage people to skip trial and commit additional crimes. That’s why he’s giving pointers to legal experts on how to target problematic, pretrial-released individuals with more bail worthy offenses. These offenses could include bail jumping and willfully missing mandated check-ins.

While the bail industry’s influence certainly seems to be shrinking in New York, it’s clear there’s still room for servicing more serious felony charges. We’ll discuss this more in our bail reform marketing strategies.

Industry Trend #3: Non-Legislative Movements

Perhaps more interesting (or alarming for some) is the non-legislative shift away from demanding bail. We’ve already mentioned bail alternative programs like Supervised Release that have seen so many release on recognizance. However, it seems that the general ideals of judges and prosecutors alike has shifted away from bail.

In NYC, the return-to-court rate has actually soared despite fewer bail-based releases.

While the national court return rate rests at the 75th percentile, New York City’s rate has claimed to 86 percent. Even in cases involving bail release, prosecutors now seem to be pricing their bail requests lower. It’s possible that the entire state’s cash bail could disappear altogether by 2020.

A Man Entering County Lockup

The Effectiveness of NY Legislation May Determine Industry Reform in Other States.

Stability of Bail Legislation

Even before legislation eliminated many bail services earlier this year, there was already a clear shift away from pretrial lockup. New York City enjoys a remarkably low-crime rate (28% lower than the national average, and falling). Considering the metropolitan area’s dense population, it serves as a poignant example for other large cities in the nation.

In other words, if NYC’s current trend of lower crime and higher pretrial releases continues, it’s very likely that others will try to follow the city’s lead.

All eyes will be on the state as it moves further and further towards casting aside bail setting altogether. Depending on the state’s success, we might start seeing those grassroot movements escalate into law in other states across the country, even traditionally bail-friendly ones (such as Texas). It’s very likely that this gradual adoption of bail reforms could see more sustainable results, compared to those in California generated by more aggressive legislation.

Bail Reform Marketing Ramifications

While these cultural changes may seemingly spell doom and gloom for bail professionals, there’s still a little time to modify your business structure ahead of the coming shifts. With careful planning and shrewd bail reform marketing strategy, your company can continue to faithfully serve your community and grow! Here are some recommended tactics for protecting your business.

Location Choice

#1: Carefully Plan Your Expansion

When it comes to adopting new legislation, liberal states seem to be the ones most aggressively pursuing legislation to drop bail. With that being said, your laws may still very city by city in your state. If lawmakers in your service area push a new bill, you may have to rely on nearby areas for more of your business.

While growing your business has rarely been about hedging your bets, entering new cities could be a great move for your bail company. As you look to optimize your website and other bail reform marketing assets, make sure that the cities you’re investigating have amenable laws. The same goes for your online advertising tools. If other digital tech companies follow the example of Facebook and Google, you could be left with fewer advertising tools. So try experimenting with other platforms, just in case!

Repositioning

#2: Shift Towards Felony Bail Market

While some stats look to eliminate bail altogether, others simply want to limit instances of long-term incarceration for misdemeanor offenses. That means fewer bail clients in the lesser offense categories, and much stronger emphasis on felony crimes. It might be time to push stronger advertising for these categories.

If you want to rank for felony bail keywords online, make sure your business has the appropriate service pages in place. In your bail reform marketing strategy, you may also want to incorporate more content on both state and federal felonies. By starting now, you can ensure that your company has stronger keyword rankings when the misdemeanors finally drop off the service menu. 

Budgeting

#3: Prepare for a Shrinking Market

While public perception may suggest otherwise, the FBI and Bureau of Justice Statistics (BUS) continue to show downward trends for crime across the country. Last year, violent crimes averaged a mere 23 incidents per 1,000 people aged 12 and up. Property crimes dropped down to 108 incidents per 1,000 people (Pew Research).

Combine fewer clients with anti-bail legislation, and it paints a picture of a shrinking market. 

Even if you’re currently content with your lead volume, it’s more important than ever to pursue better traffic for your company website. If you haven’t taken the time to optimize your site for local search, now is the time! Here are a few pointers for getting started on your bail reform marketing…

  • Diversify your keyword strategy with more secondary (mid-to-low volume) phrases.
  • Create pages for each of your major services, not just the categories.
  • Make sure your images are optimized too, including alt text and captions.
  • Try incorporating reviews into your site. Collect them from a variety of sources.
  • If you can, try infusing your pages with applicable schema code.

Bail Reform Marketing: Final Thoughts

Since bail reform laws and trends will vary state to state (even city to city), make sure to consult your local representatives on what the future holds. With the industry continually changing, research and preparation can make all the difference for your business. We hope your team continues to grow!

In the meantime, our crew at Bail Webmasters is here to help you with all your online marketing needs! Our custom web design and SEO services have enabled countless professionals to grow their businesses when other companies were still struggling with the loss of Google Ads and Facebook Advertising. We’d love to partner with your business too!

Call anytime for a free consultation on bail reform marketing at (866) 362-3378!

Homepage Transformation: Stronger Web Design for More Calls

Considering how hard your team works to serve your clients, wouldn’t it be nice if your website worked just as hard to bring them in? Our crew at Bail Webmasters has compiled a short list of helpful web design tips that will help your business rank up in local search and earn more calls in the process. If your team has struggled with the occasional low conversion rate, be sure to read along!

Design Tip #1: Make Everything Responsive

Web Design Suited for Mobile Devices

A Great Example of Fully Responsive Web Design. Notice the Call to Action.

You probably already know that websites should be mobile friendly. But how responsive is your website, really? While practically most web design templates can conform to pocket size dimensions, it doesn’t always come out so nice! It takes very intentional work to make sure all of your homepage elements come out in a legible and tasteful style.

Ample Menu Space

Perhaps the most essential element of your homepage is your navigational menu. We’ll talk more about menu design later, but many businesses negatively impact their call conversions by forgetting their dropdown menu. Make sure that your menu not only conforms to the proper dimensions, but that it’s easy to read and scroll through. If you’ve ever struggled to view a service menu on your phone, you’ll understand just how crucial complete responsiveness is to the user experience.

Clear Calls to Action

When dealing with smaller dimensions, some parts of your homepage inevitably get shoved further down. This can be a serious problem if your call to action gets pushed to far, extending the time it takes for a potential client to call your phone number. While a patient consumer may take their time to carefully scroll down, a frantic individual might quit too soon. In the example to the right, note how the mobile version actually emphasizes the phone number and direction to call.

Mobile web design actually produces many opportunities to streamline the search process for consumers in need of bail. A seasoned bail SEO company should produce mobile designs just as productive (or more so) than their associated desktop versions. Since the concept has been around for years now, there’s simply no excuse not to offer responsive design!

Category Block Web Design Feature

Category Blocks Make it a Little Easier for Clients to Find Their Desired Services.

Design Tip #2: Streamline Navigation

In a frantic situation involving a jailed child, how long do you think Mom is willing to wait before giving up and trying another website? Instead of throwing up roadblocks between her and immediate relief, make it as easy as possible for a potential client to find their services and contact your business. Thankfully, there are many different tools bail companies can use to streamline their web design and ease the user experience.

Popular Streamlining Techniques

  • Dropdown menus
  • Service category blocks
  • Schema lists
  • Instant messaging
  • Search bars
  • Floating menus and forms
  • Bulleted link lists

Again, the menu is probably the most important tool in your arsenal for connecting clients with their desired service. For the best search experience, be sure to limit the number of categories included in the dropdown area. Businesses mistakenly believe that cramming every potential solution into their menu helps, when the opposite is true! Limit your menu to a handful of top level categories and child service pages. 

Other Helpful Navigational Tools

Cat Blocks

Service Category Blocks

Notice how many bail bond companies place three or four category blocks near the top of their pages? You can see in the picture above just how convenient these blocks are for kicking off the search process. Most bail SEO specialists know that a handful of crimes make up the vast majority of calls for their clients. Those categories may vary by city and state, but you get the idea.

Schema Lists

Schema Lists

Similar to category blocks, schema lists are useful for creating a longer list of services in the middle of a text block. Each item in the list features a hyperlinked service title above a description and/or call to action. While schema lists are a popular staple of more advanced homepage web design, they also work well in top level category pages (such as “Felony Bail Services”) for linking to related pages.

Be sure to try out these amazing tools if your business utilizes multiple levels of service pages!

Contact Forms

Direct Contact Forms & Messaging

Sometimes, the easiest way to help a potential client find what they need is to interact with them directly. Direct contact forms make it easy for a worried parent, relative, or partner to describe their situation and find relief faster. Not only does this make an agent’s job considerably simpler, it also builds investment with the potential client.

A lot of businesses place their forms at the very bottom of their homepage, but a page top form can be even more effective. Try it out!

One of the great parts of web design is experimentation. While these tools we’ve mentioned offer tremendous utility and lead generating capabilities, they’re not for everyone. Figure out what works for your business, and continue your path of SEO for bail!

A Clever Web Design Addition With a Step By Step Guide

A Step By Step Guide Helps Create Expectations and Sooth Worried Clients.

Design Tip #3: Earn More Trust

If a potential client lands on your site, they’ve already deemed you trustworthy enough to click. Why stop there? There’s so much you can do to continue developing that pre-call confidence! Earning your site visitors’ trust goes a long way toward that first phone call.

There are a few basic principles that clever web developers use to develop trust:

  • A. Set expectations
  • B. Prove expertise
  • C. Show accountability

Anyone can claim to offer bail bond services, but only a dedicated few go through the trouble of explaining their process step by step (as seen in the example above). Not only does this put readers in the right mindset to make the call, it helps them prepare for the next steps. In general, bail bond companies who work hard to set expectations reap earn stronger customer satisfaction.

Proving your expertise is easier said than done, unless you’ve already taken the time to develop relationships with your local citation companies. Considering the stain that skeezy bail agents have put on the industry, an A+ rating from the Better Business Bureau or a similar listing directory can go a long way towards putting people at ease. Let people know just how awesome your team is!

Integrating Reviews into a Website Design

Review Integration into Your Website Helps Build Trust by Showing Accountability.

One great way to show off your premium customer service and show accountability at the same time is by integrating your reviews into your homepage. Nothing speaks louder than the voice of a very happy customer, especially when a loved one’s involved. If your company averages between four and five stars, this web design decision is practically a no-brainer.

Don’t worry if the occasional negative review gets mixed in with the rest. If your company continues to offer good service, the odd complaint only makes your reviews feel more real!

Team Up With Bail Webmasters

Want to make your web design process even easier? Team up with the seasoned designers, writers, and SEO pros at Bail Webmasters. We’ve worked with companies all over the US, delivering better search rankings, higher traffic, and stronger conversion rates. Our experts start by identifying your needs, then crafting a custom website for your hardworking company.

It all starts with a free consultation at (866) 362-3378. Give us a call today!

Posted: | Updated: Sep 27, 2019 | Categories: Website Design

Is Content Marketing Worth It?

With online marketing, bail companies need address two key players: Google and consumers. Google’s search engine determines who sees a given website, and consumers determine if that website’s services is worth further investigation. To grow a successful bail bonds brand online, you’ll need to develop material that caters to both. That’s where content marketing comes into play!

Content Marketing in a Blog

Answering Popular Consumer Questions Encourages Google to Rank Your Content Higher.

Not only does content marketing create stronger ties with your community, it also creates new reasons for Google to list your bail company in higher ranks. Since Google Ads and Facebook PPC campaigns are no longer options, every bit of organic SEO for bail helps push your company to the top! If you’ve struggled to make headway in your local search results, be sure to pay close attention.

What is Content Marketing?

Content marketing is the creation, distribution, and management of content designed to engage customers with your brand without overtly selling them. In other words, it’s the process of connecting with your target market by providing them with valuable information. Now content marketing made it’s big debut around 5 years ago, and thousands of companies benefit from it. Nevertheless, countless businesses still struggle to understand why they should invest the time and money necessary to produce engaging content.

After all, this category of content isn’t designed to sell. That’s a hard pill for many to swallow. Before we can talk about how to create a client-drawing content marketing campaign, we have to understand the benefits of the activity.

How Can Content Marketing Help?

  • Through informative content, bail companies draw interested people to their website (and social).
  • More content means more keywords, creating additional phrases to rank for.
  • Well-crafted material increases your brand’s authority (see E-A-T), encouraging higher ranks.
  • By answering questions well enough, bail experts can earn featured listings in SERPs.
  • Bail topics can naturally lead into applicable services, creating more phone calls.
Content Marketing Through an Informative Blog

Formatting Makes All the Difference in a Reader’s Ability to Digest Your Information.

It’s a Big, Big Content Marketing World

if you’re wanting to see real world applications of how content marketing helps business, just examine the countless industry leaders who continue to produce informative blogs, videos, case studies, and consumer how-to guides. It’s a big, big content marketing world, and there’s so much opportunity to gain exposure for your bail company brand.

The key is understanding the sort of information matters most to your given target market, then delivering that content in a format they can easily absorb.

Now, there are a lot of bail bonds agents out there in the United States. If you operate in a major city or metropolitan area, odds are you’re already competing with a handful. There’s great news, however! You don’t have to have a perfect (or even an elaborate) marketing strategy. It simply needs to be better than your competition. See what sort of bar your rivals have set, then exceed it!

Content Marketing Strategy

Now that we have our purpose and general methodology in mind, we can move forward with developing a tailored content marketing strategy. Your tactics must be specifically aligned with your average client profile and/or other consumer segments. If you deal with a lot of petty theft cases involving teens, it makes sense to produce content specifically targeted towards that age range (or their parents).

Next, you’ll need to understand what media channels your target consumer regularly enjoys. This could take a little digging! In general, visual media channels like Instagram and YouTube appeal to younger audiences, while Facebook and Twitter cater to slightly older audiences.

A Content Marketing Research Tool

The People Also Ask Feature Offers a Great Starting Place for Your Keyword Research.

Once you find out where your future clients spend the most time, try reading some of the most commonly asked questions they have. One great way to research these questions is Google’s “People also ask” feature in search engine results pages. Simply type in a question that you’ve heard clients ask on a regular basis, and see if consumers are asking related questions in organic search. You can also find help keyword-related phrases from Answer the Public, a wonderful research tool for content marketing.

Content Marketing: Where to Start

  • Analyze your average client profile, including their media consumption.
  • Begin with formats that you’re comfortable with, then gradually expand.
  • Find the hot topics and questions people are talking about.
  • Develop content specifically designed to address these questions and concerns.
  • Leverage your industry experience, but don’t pitch your services until the very end.
  • Find out where you can share the content for added impact.
  • Pick your most popular content and try updating it each year.

Content Creation

Blogging is by far the easiest content marketing medium to start with. You don’t need an advanced degree in journalism or English to produce an 800 word post on bailing out of a misdemeanor drug possession. In fact, most marketing experts recommend writing your content at a 9th grade reading level! 

Remember, you’re catering to both Google and your target audience.

Keyword Research for Content Marketing

Find Your Winning Keywords and Phrases. (Snapshot Taken in SEMrush.)

The easiest way to please both camps is to do your keyword research. Take your popular topic, find a mid-to-high volume keyword, then collect a handful of supporting keywords and phrases! When you incorporate these words naturally into your conversation, it provides direction for your readers and Google alike. That’s a winning combination for your bail bonds SEO!

When you’ve gotten some content marketing experience under your belt, try your hand at crafting some basic YouTube videos. The goal is still the same, to provide informative content for your target market. However, video provides valuable opportunities to subtly introduce team members and aspects of your business. How-to guides are a very hot commodity in YouTube, and you can easily share this material on your company website, Facebook, Instagram, and/or Twitter profiles. Sharing content is an important part of getting the most bang for your marketing buck, so be sure to share consistently!

Finding Your Online Success

So is content marketing worth it? Absolutely! The added exposure for brands, plus the boosted SEO for bail company websites makes it the perfect low-cost way to grow your business. With that being said, we know that bail agents are busy people.

That’s why our team at Bail Webmasters is here to help. For everything from optimized website design to traffic-building content marketing, our team provides outstanding results to bail companies all over the US! More traffic, better leads. What’s not to love?

Learn more about our services by calling us at (866) 362-3378!

Rejuvenate Your Bail SEO – 3 Website Performance Tips

It’s been over a year since bail PPC died, and bond companies still struggle to put together a healthy online marketing plan. Most simply like the expertise and experience to pull off a sophisticated organic strategy. That doesn’t mean your online marketing has to suffer! You can jumpstart your company website performance with just a handful of simple bail SEO tips.

Why struggle any longer?

Let’s dive into 5 website performance tips that can help your business start climbing the ranks again! If your bail company has struggled to recover from the loss of PPC ads, be sure to read along closely. For those who haven’t read our guide on transitioning from PPC to SEO, we highly recommend checking out that article too.

How Google My Business Affects Website Performance

Make it Easier for Google to Trust Your Business. Get Your GMB Account. Source: Google My Business

Tip #1: Start With Your Listings

Believe it or not (you should), one of the most influential factors for website performance isn’t actually on your website. Because Google ultimately controls your brands visibility online, it makes sense to take advantage of every tool they have to offer. We suggest starting with Google My Business!

No other listing source will impact your local search visibility as strongly as GMB.

If you haven’t already, fill it out and do it completely. In exchange for this information, Google will significantly enhance your listing with location, communication, and service information. Just make sure that this address is the same one you eventually use for all your other citation sources, such as the Better Business Bureau. Google is pretty sensitive when it comes to discrepancies between business addresses, even if it’s a simple difference in abbreviation!

You may also look to paid services like Yelp and Angie’s List to further promote your brand. While paid citation companies aren’t always the most dependable source of leads, they can certainly help your bail SEO efforts. They’ll also provide an invaluable influx of reviews, which takes us to our next hint.

Tip #2: Ask for Client Reviews

Many, many bail bonds agents make the terrible mistake of never asking for reviews. Apart from shunning your free GMB listing, not asking for reviews is the closest thing to shooting your business in the foot. Consumers depend on feedback more than ever, and Google sees reviews as a sign of your company’s trustworthiness.

Considering the stressful situations bail clients routinely find themselves in, kindly-worded reviews could make all the difference between curious readers and actual clients.

A List of Reviews, One Aspect of Website Performance

Customer Reviews Convey a Sense of Dependability and Accountability. Manage Them Carefully!

While bail SEO certainly extends beyond 5 star feedback from local consumers, an extensive collection of positive reviews takes away one more reason for a potential client to say “No.” They also make impressive displays on your company website, adding credibility to both your services and operational area. Find a way to carefully incorporate them into your company website, and you’ll likely notice a steady rise in local search rankings!

We highly recommend our Righteous Reviews (RR) because of the tool’s geotagging capability. Most reputation management systems get crudely tacked on. RR is custom-integrated every website we produce. Sorry to self-promote, but we’re pretty proud of our creation!

Bottom line: find a strategy to consistently collect and utilize your reviews. It’s worth the effort! All the reassuring content in the world can’t replace the impact of positive customer feedback. Speaking of content…

Tip #3: Get Serious About Content

Take all the written material, images, infographics, and headers planted across your website. This is your content. Content plays two key roles in the marketing of your services:

  • It signals to Google what type of services you provide.
  • It proves your subject authority to clients and addresses their top concerns.

The most prominent bail companies on Google typically do a fantastic job with both of these content roles. Those who fall by the website almost inevitably struggle with one or the other. That begs the question: How can your business cater to both bail SEO principles and readers?

Hot Questions to Be Used for Premium Website Performance

If You Really Want Your Content to Take Off, Try Answering Hot Consumer Questions. Source: AnswerthePublic

Gather Your Keywords, Lot’s of Them

Want something that will automatically set your business apart from other bail companies? Create a diverse collection of keywords for your content. Don’t just chase after the high-volume, high-competition words that every other agent craves. You’ll certainly have opportunity to utilize those words and slowly rank up for them over time.

In addition to those primary keywords (ex: “bail bonds”), you also want a long roster of secondaries (ex: “DUI bail services”).

Secondary keywords may not feature the same premium search volume, but they also involve less competition. Even if a single secondary keyword only nets you one to two leads every month, a large collection of them often provides substantial website performance growth throughout the year. You can thrive off of these keywords while your brand gradually ranks higher for primaries.

Team Up With Bail Webmasters

At Bail Webmasters, we’re all about taking your online marketing to the next level in local search rankings and lead generation. Our team serves clients all over the country, providing sustained growth in some of the most demanding markets. If you’d like to learn more about bail SEO and other forms of digital marketing, we’d love to talk with you.

Call (866) 362-3378 and ask for a free consultation with one of our specialists from Bail Webmasters!

Posted: | Updated: Aug 14, 2019 | Categories: SEO

Finding Your Winning Bail Bonds Keyword Strategy

Until recently, it used to be that bail bondsmen rarely needed a sophisticated keyword strategy for Google SEO. With the death of bail PPC however, there’s no paying around the competition. Countless bail bond agents now have to compete solely on the field of organic search results.

It’s time to do the research. It’s time to create a working keyword strategy.

Today, we’ll dig into how SEO for bail bondsmen and how to develop a working collection of keywords. It’s up to you (or your digital marketing team) to do the research, but this guide should make it that process much simpler! Let’s get to work.

Step #1: Research Your Primary Bail Keywords

Bail Bonds Keyword List From SEMrush

Primary Keywords Often Come With Strong Competition.

Of course, the first step to creating a working keyword strategy is developing a short roster of primary keywords. Think of these as the words and phrases you ultimately want to rank for. Keep in mind, these are usually the most highly contested words in the industry. Again, there’s no more pay-to-win strategy with Facebook Ads and Google Ads out of the picture. These keywords will take time and a lot of effort to rank for (at least on the front page). 

Keep in mind, there are ways of bypassing much of the competition for these keywords. We’ll talk about that later. You probably already know many of these words by heart!

  • Bail bondsman
  • Bail bonds 
  • Misdemeanor bail
  • Felony bail
  • Bail services

Where to Find Primary Bail Bonds Keywords

So how can a bail bond agent go about collecting all these hot phrases for their keyword strategy? Perhaps the easiest way is to peruse front-page ranking companies and sift through their pages. Not only do successful companies know which keywords offer the best results, they also know how to use them. After all, keyword optimization is a crucial part of SEO for bail.

Another simple way to harvest your keyword list is to use research tools like SEMrush. The tool reports search volume for whatever words you to check, plus related terms. You can even test results for nearby major cities, if there’s enough volume.

The SEMrush Search Bar for Keyword Research

SEMrush Offers Very Convenient Search and Keyword Performance Tools. Source: SEMrush

While you should certainly target high volume keywords, try to find phrases that not every bail bondsman would aim for. While you may not immediately earn front page rank for primary keywords, that doesn’t mean you can’t create substantial business from your keyword list. However, you’ll need a foundation to build off of in the meantime. Which leads us to step #2…

Step #2: Collect Your Secondary Bail Keywords

What on earth are secondary keywords? Think of these phrases as the second stringers that didn’t quite get the amount of traffic you wanted for your primaries. Secondary keywords offer middle to low volumes, but with little to no competition. At Bail Webmasters, we prize secondaries because of how easy they are to rank well for. With these phrases, you can quickly build traffic for your bail company website

That’s good news for freshly-minted bondsmen, who can’t get fast results from primary keywords.

While secondaries lack in high traffic volume, they make up for in variety. It’s possible to earn front page ranks for hundreds of these keywords. Even if a secondary keyword produces one lead a month, combining hundreds of these keywords could result in substantial new growth for your bail SEO and lead development!

Examples of Secondary Bail Keywords

  • Misdemeanor bail bondsmen
  • Bail bonds for drug charges
  • DUI bail bond service
  • Domestic violence bail bonds

Where to Find Secondary Bail Bond Keywords

Two fantastic tools spring to mind when it comes to secondary keywords: SEMrush and Ubersuggest. The first tool, like we’ve already mentioned, offers helpful traffic volume and alternative keyword suggestions. Our second tool, Ubersuggest, analyses your choice of website and sees what keywords that site ranks for. Put in a prolific competitor’s website, and see what sort of keywords they’re ranking for. For seasoned bail bondsmen: check the health of your own website by putting in your URL.

Using Ubersuggest to Help With Keyword Strategy

Notice How This Bail Bondsman Earns Traffic From Location Based Keywords. Source: Ubersuggest

Make sure your keyword strategy relies on these lucrative secondary terms, not just primaries. You’ll notice much quicker development as your business takes off. Relying solely on primary keywords however, is a good recipe for disaster.

Thankfully, there is one helpful way to get around some of the competition for these highly-contested phrases. That’s where we come to step #3…

Step #3: Optimize Bail Keywords by Location

In our image from Ubersuggest (above), you’ll notice some high performing keywords augmented with locations. These are a form of “long-tail” keyword. While location-based phrases may not garner as much traffic as a national-level term, they also cut out the vast majority competing websites. After all, why should you try to compete with seasoned bail companies out in another state?

National-Level Keyword Strategy in Ubersuggest

High Volumes and Lack of PPC Drives Up the SEO Difficulty. Source: Ubersuggest

This keyword enjoys a pretty high search volume. Naturally, many bail bonds companies want to rank high for this keyword, making it harder to earn front page listings. Now, look what happens when we add a location “tail” to the phrase.

Localized Keyword Strategy Shown in Ubersuggest

Traffic Volume Naturally Falls, But So Does Competition. Source: Ubersuggest

Now, some companies might take the principle of localized keyword strategy and create scores of city pages. While this might be a great idea for your local bail SEO, most companies flub on the execution. They create a thin block of content, then duplicate it for all of their pages. This is bad SEO for bail, or any other industry for that matter. To harness the power of localized keyword strategy in city pages, try to restrict yourself to a dozen cities with well-written, custom content for each page. Better yet, focus all your efforts into a handful of super-optimized county pages!

Make sure to sprinkle these long-tail, localized keywords throughout each of your service pages, plus your homepage.

Bonus Step: Target Hot Consumer Questions

Google respects businesses that take the time to answer popular consumer concerns. In the sort of stressful legal situations that involve bail bond services, you can bet potential clients have crucial questions about the process. That’s why Google awards featured snippet results for businesses that take the time to carefully answer these important consumer concerns.

Keyword Strategy Through Q&A's

Out of 21.7 Million Results, This Featured Snippet Ranked 1st.

Your business can target these popular questions as a regular part of your keyword strategy. Whether you address them in your service pages, a dedicated Q&A, or even blog posts, it’s worth the effort for your bail bonds SEO. Featured snippets often receive a hefty volume of traffic, drawing more attention to your brand and elevating your other pages in local search results.

How to Research Consumer Questions

Use your customer’s common questions as a guide for your search. If you want, simply start by Googling “How do bail bonds work?” and consulting the People also ask section. This search engine page results (SERP) feature generates some of the hottest questions related to your original. See below for an example. Taking time to answer consumer questions is a naturally part of content marketing too.

Consulting People Also Ask for Keyword Strategy

Notice How the High Ranking Website Address the Question in Their Content.

Consult Bail Webmasters for Keyword Strategy!

Has your bail bonds company struggled to grow business online? Our seasoned team at Bail Webmasters would love to help! We support bondsmen all over the country, providing custom-website development, optimized keyword strategy, and engaging content marketing. Our bail clients enjoy premium local rankings, higher traffic flow, and fantastic lead generation. Why don’t you call us today at (866) 362-3378 and get a free consultation with one of our bail SEO specialists? We can’t wait to serve you!

Posted: | Updated: Jul 19, 2019 | Categories: SEO

Creating The Best Bail Bond Logos

Branding is an important part of any business, and it is particularly true for bail bonds companies. The foremost indicator of a bail company is its logo. Agents should attempt to create a logo that inspires trust, familiarity, and simplicity. But creating a logo is not as easy it seems. Securing the rights to the design can also be a complicated matter. For the best results, bail agents should invest in a graphic designer to create their logo, or perhaps enhance their current one. When companies are represented by an appealing logo, they can exponentially increase consumer trust and brand recall. So let’s take a look at some of the qualities of great logos:

Memorability

An effective logo is memorable, but for the right reasons. Shock value is one way to make a logo memorable, but it will severely hinder some of the other qualities of great logos that will be listed later on. So with that in mind, you want a logo that is memorable in the right way. This can include choosing the right color scheme, the right text font, and the right dimensions. Only a professional graphic designer can master each of these components and produce something that consumers will recall when they see it over and over again.

Relevancy

There’s no problem with a generic-looking logo, but there could be a problem with a logo that looks like it represents an entirely different industry. Let’s say for example your bail bond logo has a silhouette of a lawn mower. Unless you’ve bailed out a lot of lawn care criminals, it is unwise to cause this kind of confusion for your target customers. There’s also such thing as being foolishly relevant. For example, handcuffs are appropriate from a relevance standpoint, but inappropriate from a marketability standpoint. Use good judgement, like with anything else.

Simplicity

Nobody likes a logo that is too loud. Color scheme is a big deal for the subconscious, and colors that don’t mix and match well will hurt people’s eyes. Another over-complication involves too much text. Since it’s a logo, it is supposed to work on people’s subconscious rather than their conscious. As a result, it should be something people can look at quickly and form an opinion on without having to try too hard. If you think about some of the most successful brands in America, you’ll note that their logo is not overly complicated. In most cases, it’s just the opposite.

Bail Bond Logo Design

Bail Webmasters creates logos for bail bondsman throughout the United States. With in-house graphic designers, we not only produce original logos on your behalf, but we also improve existing ones. We do all of this as part of our internet marketing services for bail agents. As a bail SEO company, we understand that presentation is part of optimization. Designing an SEO-friendly site is not attainable without logo integration, which will extend beyond your primary web address, to Google My Business, Facebook, and elsewhere.

Bail Bond Logos Blog Cover

Increasing bail leads is not easy in a time like this. If you read our article Bail Bondsman SEO: The PPC Alternative, you’ll gain a better understanding of the transition for bondsman post 2018 and into 2019. Since one of the most lucrative sources of traffic and lead generation has been prohibited by the major digital powerhouses (Google & Facebook), the only hope left for online customer acquisition is good old fashioned organic SEO. Bail websites are still subject to the same standards as any site hoping to rank on organic results. They must have custom design, original content, and local maps integration to have a great chance at success. Call 866-362-3378 for bail bonds SEO.

6 Marketing Trends for Bail Bondsman in 2019

Being a bail agent can be a thankless job. Many of the top digital powerhouses have pulled the plug on bail as an industry, at least when it comes to profiting from their business. They have made it a moral condemnation of the industry by prohibiting their outlets through which to promote such services. There are reasons you might disagree with their conclusions, but changing them is going to be difficult, if not impossible. Don’t give up yet though. 2019 still has opportunity for bail.

6 Marketing Trends for Bail Bondsman 2019 Blog Cover

Bail Webmasters is forecasting these 15 marketing trends to make sure your bail bonds business stays thriving in 2019.

AdWords is Dead

Google Ads (Formerly AdWords) has banned bail bonds ads from Google permanently. You can no longer run PPC ads on Google. This is bad news for alot of bondsman, as it was often their top source of online traffic. This is a decision made by Google and there’s nothing that can be done to change it. We are at the mercy of Google when it comes to unilateral decisions of this nature. The alternative options are:

  • Organic SEO
  • Social Media Marketing
  • Traditional Outbound Marketing

Facebook Ads are Dead

Following the lead of Google, Facebook has prohibited the use of bail bonds ads, citing exploitative intent on the advertiser’s part. You might think that eliminates one of the alternatives listed previously, but it doesn’t. Social media marketing doesn’t have to involve advertising. Just like you can market yourself on Google through organic search, you can market yourself on social through organic reach. While it’s true that Facebook has also restricted branded content, there’s still these platforms:

  • Instagram
  • LinkedIn
  • Twitter

Local Maps are Critical

Showing up on Google Maps is critical which means you need a verified Google My Business address and a company website with embedded location data. Most searches made today come via mobile devices. If someone is arrested for a DUI, they might immediately type “dui bail bonds near me” into Safari on their iPhone. The first thing they’ll see is the top 3 Maps listings. If your company isn’t one of them, it becomes an uphill battle to even become visible to them at any point during their search. Improve Maps listings through:

  • GMB Verification
  • NAP Consistency
  • Website Address Listing

Organic SEO is a Life Line

If the only way to promote your bail bonds agency online was through paid advertising, you’d have already closed down your business. The good news is that search engine optimization, otherwise known as SEO, is your saving grace. Google will still rank bail companies for organic searches. Their logic? They aren’t profiting from the clicks like they were with AdWords. So people finding your services through organic search are finding it naturally, hence the term “organic,”. For organic SEO to work, you need the following:

  • Custom Website
  • Inbound Links
  • Google My Business
  • Unique Content

Branding is Important

News for everyone in 2019, Google favors brands over entities. A website is just that, a website. But a brand is something far superior. It is something that can be recognized on several properties throughout the web. Think about it. A logo that is active on their company website, company blog, social media profiles, and external domains, is going to earn more trust than someone who is only noticed on their company site. Branding is about expansion and outreach. Here’s how to build a bail brand in 2019:

  • Create a Bail Bond Logo
  • Hire a Digital Marketing Firm
  • Invest in Ongoing SEO Services

Outbound Marketing

Sometimes you have to go back to the future. Since online ads are dead, certain elements of traditional marketing might be revisited. This means flyers, local radio spots, etc. There’s ways to modernize each of these techniques. For example, flyers can be sent in digital form to everyone on your email list. Second, radio spots can now be podcast spots which are distributed online. Outbound marketing can include:

  • Digital Flyers
  • Email Lists / Newsletters
  • Podcast Spots

Bail Webmasters Can Help

Don’t know how to make bail bond logos? Or market them online for that matter? There’s a solution. The name is Bail Webmasters and we are a full digital marketing agency for bail bondsman. By providing the best bail bonds SEO on the market, we are able to supplement traffic lost from the death of bail PPC ads. We’ve helped bondsman recover from this blow by producing excellent websites with unique content and schema markup. We’ve also earned top Maps rankings on behalf of these companies, providing people with someone to call straight from their mobile device.

The war on bail bonds could be discouraging for you as a business owner, but you can react one of two ways. The first way is to give up and quit, never to be seen in the bail industry again. The second way is to find a new path to the same destination. At the end of the day, online marketing is about lead generation. Although AdWords is dead, there are still ways to generate bail bonds leads online. Sure, you’ll need the help of experts like those at Bail Webmasters, but with an affordable rate, and a resume of experience within your industry, what’s the downside?

Call 866-362-3378 for Bail Bonds SEO.

Bail Bondsman SEO: The PPC Alternative

The Death of Bondsman Ads, and What it Means for Bail Companies

Bail Bondsman SEO

SEO Will Become The “New Normal” For Bail Bondsman

Google recently banned ads for bail services and the implications for the industry could be significant. Because PPC ads have long been considered the bread and butter of bondsman marketing, bail companies will now have to look elsewhere to promote their services with search engine optimization, otherwise known as “SEO” being on top of the list. Whether you agree or disagree with Google’s decision, there is nothing that can be done to change it. Bail Webmasters can help you make sense of what happened, why it happened, and what to do next.

What Does an Ad Ban Actually Mean?

Google’s PPC platform, formerly known as AdWords and now known simply as Google Ads, no longer accepts bids from bail bondsman services. Any revenue your business was generating from Google Ads has ended. Bondsman services simply cannot advertise on Google anymore.

Why Did Google Ban Bail Ads?

Google disallows any ads that are considered by their definition to market a deceptive or harmful product. Bondsman services often profit from low-income communities that are unable to post bail after having been arrested but prior to standing trial. This can put families in debt quickly and even if the defendant is found innocent, will severely hinder their long-term financial well-being — further ravishing communities that are already struggling with income.

While the ethical reasons for banning bail ads have been made clear, the financial reasons have been strategically withheld from the public. As much as Google has attempted to brand their decision as strictly ethical, the reality is that money is a factor. Because low income communities don’t represent a worthwhile ROI for Google Ads, banning said ads does not impact their bottom line. Their motive for instituting this ban probably falls somewhere in between the two ideas.

What Can Bondsman Do About It?

Since bondsman are unlikely to shut down their businesses, they must find new ways to market their services online. Since PPC is no longer an option, organic search optimization becomes the next best method through which to generate internet leads. Because every company within your industry is subject to the same regulations, you have every chance of outranking them on search results with a competent bail SEO service. Areas of optimization to focus on include:

On Page SEO

Content that exists on your website is referred to as on page SEO. This includes everything from titles, headers, and meta descriptions, to body content, image alt text, and internal linking. The goal for every bondsman’s page is to inform their target consumer exactly how they can be helped. If someone has been arrested for a DUI, they’ll want to find a web page that talks specifically about DUI bail services and provides helpful information about how to proceed. Elements of on page SEO include:

  • Content: The body text throughout each individual web page
  • Headers: The optimization of H1’s, H2’s and H3’s on your pages
  • Images: The relevance of your on page images, as well as their alt text
  • Meta Descriptions: The length and relevance of your meta description
  • Titles: The SEO title of each page (Should include keywords, but only once)

When people think of SEO conceptually, they are most frequently pondering on page optimization. Keywords have always been a popular buzzword in the online marketing community, but they no longer hold as much weight as they once did. The highest ranking pages today use a combination of keywords and relevant synonyms for a superior reading experience. The tactic of stuffing as many keywords as possible into your text is obsolete.

Off Site SEO

Optimizing your website is a great first step, but on page SEO cannot alone make you rank towards the top of search results, in most cases. Remember, your web page only has to be incrementally better than your main competitors. So if your rivals are only doing on page SEO, you can probably outrank them by doing it better. The reality however is that most websites have a full range of SEO methods, that extend beyond the page. Elements of off site SEO are:

  • Directory Listings (NAP): The claiming and optimization of business listings on Google, Yelp, etc.
  • Inbound Links: The securance of incoming links from authority websites within your niche
  • Social Media: The presence of your company’s brand on Facebook, Twitter, Instagram, etc.

Like with their decision to discontinue bail ads, Google has also brought the hammer down on spammy link building. The difference is that this shift in focus happened back in 2013. Many sites were heavily penalized for illegitimate formation of backlinks and suffered major ranking drops. It’s never been more important to keep your off site SEO strategy within the regulations levied by Google and their constituents.

Technical SEO

Some parts of optimization have nothing to do with words and everything to do with operation. The quality of your content won’t matter if the website doesn’t load quickly enough or discourages simple navigation via mobile device. Today, attention spans are shorter than ever before and people are unwilling to wait for information. If they can’t get an optimal mobile experience from your website, they’ll move on to your competitor. Aspects of technical SEO are:

  • Mobile Design: The intuitiveness of your website’s display on smartphone devices
  • Page Navigation: The simplicity of your site’s navigation from smartphones and tablets
  • Site Speed: How fast your pages load once clicked on

Because users access the web on a wide range of devices, your bail website must display optimally on each and every one of them. Apple products like iPhones and iPads are extremely popular, but other devices like the Google Pixel and Samsung Galaxy must also be accounted for. And despite its steady decline, we can’t forget about the good old desktop computer. The same is true of laptops, macbooks, and other kinds of hybrid devices.

Bail Bondsman SEO vs PPC Chart

How Bail Webmasters Can Help

Since one of the pillars of your business has been pulled out from under you, investing in a marketing company to assist you with re-establishing your online presence is critical. Bail Webmasters can be that company for you. As specialists of bail marketing, our services are tailored specifically for bondsman which gives us a leg up on more general marketing firms. We understand how to rank your website for top keywords within your niche, and how to do so responsibly and sustainably. Our bondsman search engine optimization services consist of:

  • On Page SEO: Titles, headers, images, body content, etc.
  • Off Site SEO: Link building, NAP listings, social media, etc.
  • Technical SEO: Web design, site speed optimization, etc.

For many bail companies throughout the country, this is a stressful time. Because of Google’s decision to disallow PPC ads marketing your services, many are scrambling to find a way to supplement that traffic. The first step is to avoid panic. Don’t do anything radical just because one of your primary traffic streams has been cut off. With an understanding that you are under stress, Bail Webmasters can walk you through the process step by step, and help you either regain or sustain your traffic and lead generation. Call 866-362-3378 to speak with a bail bondsman SEO specialist today.

Other Bail Marketing Options

Aside from SEO and the now-prohibited PPC advertisements, bail bondsman have other avenues through which to pursue customer growth. There’s good old direct mail for bondsman looking to gain clients using a more traditional method. The problem with direct mail is that its ROI has grown increasingly limited over the years. The time spent crafting a graphically appealing postcard or flier is seldom worth its 1% or less response rate. Many of today’s consumers would respond more to inbound marketing which makes them feel in control of their own decisions, rather than outbound marketing, which feels like tired salesmanship.

If direct mail is too antiquated, email marketing seems like a possible supplement. The problem with email marketing is that you must have a sizeable contact library to utilize it effectively. For bondsman new to the trade, or to those who simply don’t have the customer base that merits a mass email newsletter, or something similar, SEO presents a far superior alternative to email marketing. Like with direct mail, email newsletters are fundamentally outbound marketing, and therefore generally work against the ideals of today’s consumers and their buying behaviors. Call 866-362-3378 for bail bondsman SEO services.

Posted: | Updated: Aug 13, 2019 | Categories: SEO