Branding is an important part of any business, and it is particularly true for bail bonds companies. The foremost indicator of a bail company is its logo. Agents should attempt to create a logo that inspires trust, familiarity, and simplicity. But creating a logo is not as easy it seems. Securing the rights to the design can also be a complicated matter. For the best results, bail agents should invest in a graphic designer to create their logo, or perhaps enhance their current one. When companies are represented by an appealing logo, they can exponentially increase consumer trust and brand recall. So let’s take a look at some of the qualities of great logos:
An effective logo is memorable, but for the right reasons. Shock value is one way to make a logo memorable, but it will severely hinder some of the other qualities of great logos that will be listed later on. So with that in mind, you want a logo that is memorable in the right way. This can include choosing the right color scheme, the right text font, and the right dimensions. Only a professional graphic designer can master each of these components and produce something that consumers will recall when they see it over and over again.
There’s no problem with a generic-looking logo, but there could be a problem with a logo that looks like it represents an entirely different industry. Let’s say for example your bail bond logo has a silhouette of a lawn mower. Unless you’ve bailed out a lot of lawn care criminals, it is unwise to cause this kind of confusion for your target customers. There’s also such thing as being foolishly relevant. For example, handcuffs are appropriate from a relevance standpoint, but inappropriate from a marketability standpoint. Use good judgement, like with anything else.
Nobody likes a logo that is too loud. Color scheme is a big deal for the subconscious, and colors that don’t mix and match well will hurt people’s eyes. Another over-complication involves too much text. Since it’s a logo, it is supposed to work on people’s subconscious rather than their conscious. As a result, it should be something people can look at quickly and form an opinion on without having to try too hard. If you think about some of the most successful brands in America, you’ll note that their logo is not overly complicated. In most cases, it’s just the opposite.
Bail Bond Logo Design
Bail Webmasters creates logos for bail bondsman throughout the United States. With in-house graphic designers, we not only produce original logos on your behalf, but we also improve existing ones. We do all of this as part of our internet marketing services for bail agents. As a bail SEO company, we understand that presentation is part of optimization. Designing an SEO-friendly site is not attainable without logo integration, which will extend beyond your primary web address, to Google My Business, Facebook, and elsewhere.
Increasing bail leads is not easy in a time like this. If you read our article Bail Bondsman SEO: The PPC Alternative, you’ll gain a better understanding of the transition for bondsman post 2018 and into 2019. Since one of the most lucrative sources of traffic and lead generation has been prohibited by the major digital powerhouses (Google & Facebook), the only hope left for online customer acquisition is good old fashioned organic SEO. Bail websites are still subject to the same standards as any site hoping to rank on organic results. They must have custom design, original content, and local maps integration to have a great chance at success. Call 866-362-3378 for bail bonds SEO.