Bond dealers often misunderstand Bail Bond SEO. When Google dismantled bail companies’ primary lead source by banning bail ads, the need for search engine optimization multiplied. Several bail companies scoffed at the notion that SEO could replace pay per click advertising. Many of them have bad experiences with SEO agencies and preferred the guaranteed visibility of paid ads. Unfortunately, both Google and Facebook have eliminated paid advertising options. SEO is the only way to generate bail bond leads online. But that doesn’t mean agents should voluntarily screw themselves with low-quality SEO “services.” Instead, follow this guide from Bail SEO Webmasters and learn how to maximize your bail bond SEO strategy in 2021.
Chapter 1: Assess Your Web Presence
Do bail dealers need SEO? It depends on several factors, including your existing website, business listings, and community standing. To put it simpler, every bail company can benefit from SEO, but some require it more than others. Established companies can 10x lead generation with SEO while struggling agents need it to stay afloat. It would help if you considered the following criteria when assessing your web presence:
Do I Have a Bail Bond Website?
If you have a website, you probably know about it. You’re probably paying for it. It would be best to list it on your business cards, business profiles, and social media accounts. Healthy websites have an exclusive domain name like mybailcompany.com. If your website address is something like mybailcompany.wix.com, you aren’t going to rank in search results. Here are some of the factors that determine a good website:
- Strong Domain Name
- Appealing Web Design
- Straightforward Contact Methods (CTAs)
Do I Have a Google My Business Listing?
Google banned advertising, but business listings are allowed. GMB listings are free, and every business should claim theirs. If you are unsure about your GMB listing, chances are you’ve neglected it. The best way to claim your business listing is to visit Google’s support document to add or claim your business listing. Free listings are a great way to establish immediate visibility. However, competitive cities will require further optimization to your listing. Consider using a tool like BrandREVU to enhance your local presence. Other factors include:
- Listing Optimization
- Reviews & Reputation
- Proximity, Relevance, and Prominence
Do I Have Business “NAP” Citations?
Citations are any listing on the internet. NAP stands for name, address, phone number (the three most essential fields). Google My Business listings are a citation, but there are many other ones around the web. The more sources you have, the more legitimate your business seems. Consistency is essential when claiming listings. Your GMB listing’s address should match those on Facebook, Yelp, and other directories. Focus on well-known platforms where people might research your bail company. To summarize, NAP citations are best with:
- Well-Known Platforms (Facebook, Yelp, etc.)
Chapter 2: Strengthen Online Visibility
After evaluating your existing web presence, it is time to tie up loose ends and enhance visibility. You must complete any of the three primary channels you’ve neglected (website, GMB, NAP) before improving each of them. Bail agents who generate leads regularly probably have a web presence. In contrast, struggling bail dealers are unlikely to appear on search results in any capacity. Check out more below:
Bail Bonds Websites
Your website should have a proper domain name. Preferably a .com or .net extension preceded by either the name of your company or your business’s niche and location. Check out the examples below:
- Example A: taylorbondsllc.com
- Example B: bailbondshoustontx.com
Let’s assume both companies operate in Houston, Texas. One uses their company name in the domain, and the other uses their niche + location. Both titles are feasible and can work for search engine optimization.
Most successful bail websites use WordPress though there are cases of bail companies using Wix or Weebly. WordPress is the best option for bail bonds SEO because of its compatibility with plugins and ease of use. Bail companies must choose a WordPress theme or hire a professional web design team to create a custom theme. Google prefers custom themes because of its original codebase, and users generally favor them too. It’s essential to choose a theme with service pages, rather than tailored for an exclusive blog. You can learn more today about bail WordPress websites.
Calls To Action
A bail website’s purpose is to generate leads. SEO is pointless if customers don’t contact your company. Creating urgent calls to actions (CTA) throughout your website encourages relevant consumers to initiate contact. Examples of CTAs include clickable phone numbers, contact forms, and lead magnets. Mobile users can connect to your line through click-to-call functionality, while desktop users may prefer a form submission. Consider offering discounts and other value propositions in exchange for an email opt-in.
Schema markup is a technical term within the SEO industry but one with which successful bail companies should familiarize themselves. Google favors websites with schema markup for multiple reasons. First, schema communicates details about your company to search engines. Secondly, schema code encourages the publication of rich snippets — which are enhanced search results that typically garner more frequent clicks. In lamen’s terms, schema lets search engines know about your business location, services, and general industry.
Every good bail bond website has a logical URL hierarchy. Your homepage is known as the root domain, while top-level pages like bail services and about us are one folder deep. Specific services like DUI bail bonds are two folders deep and must appear within the proper URL context. Websites should avoid creating URLs deeper than two levels. Long URL strings discourage Google from crawling a website in its entirety. Every website should map out its URLs before publication.
Every webpage needs a title tag or meta title. Google ranks pages primarily based on its meta-information and the title precisely. Bail dealers should title their homepage something like Bail Bonds Services in Houston, TX. Use keyword research tools like MOZ or SEMRush to identify the top bail keywords in your area. Existing websites can utilize Google Search Console to target queries that users frequently search for when seeing your website.
Header tags should follow the theme of the title and separate content necessarily. Readers prefer text with logical dividers such as H1s, H2s, and H3s. Your H1 should utilize keyword research since Google often references it as a primary indicator. Implement H2s and H3s to organize the rest of your content and ensure users’ satisfactory reading experience.
Users often preview search results by reading meta descriptions. The block of text appears beneath your web page link on Google’s organic SERP. Compelling descriptions are around 920 pixels on a desktop and 680 pixels on mobile devices. Metas matching the page’s content perform best because they satisfy the user’s intent and create a good user experience.
Bail websites have three primary brand pages: home, about us, and contact us. Each of these pages serves a purpose, but the homepage is the most important. Users often search for a specific brand name, which is why your homepage is imperative. Google prefers to show your homepage #1 in search results for your particular brand. It is essential to optimize your homepage as a compass for your website and as a conversion page for interested consumers. About Us pages are less relevant for SEO but can contribute to conversion rates. Contact Us pages exist primarily as an additional contact forum.
Service pages often make or break your SEO effectiveness. Optimized service pages will triple or quadruple visitors based on long-tail queries. Many users search variations of their needs, such as dui bondsmen near me or bail company for domestic violence. Writers familiar with the subject matter naturally write better pages that show up for more keywords. Inserting proper title tags and headers are crucial for service pages.
Bail agents operate on the local level. Ranking in Google’s local 3-pack is imperative for lead generation. Bail bonds companies in Houston, TX must rank for terms like bail bonds houston, houston bail bonds, and similar variations. Ranking in the local-3-pack requires winning their algorithm. Proximity, relevance, and prominence are the primary ranking factors for Maps. While Google bases proximity entirely on your business address, you can directly influence relevance and prominence through local SEO.
Reputable bail agents generate 100x the leads as less reputable competitors. Positive feedback helps bail companies in multiple ways. First, reviews help increase your listing’s relevance and prominence and therefore impact its ranking. Second, positive feedback encourages users to trust your business and make a phone call or email request. Simply put, reputation increases both visibility and conversion, which is the golden ticket for bail bonds businesses. Software like BrandREVU can help you improve reviews.
Map pack rankings are great, but locals can find bail companies through organic search too. Ranking on both maps and organic increases visibility and encourages conversion. Bail websites with location pages for each target city and county tend to outperform competitors with basic websites. The most important thing for successful city pages is variation and uniqueness. Software like BrandREVU can create pages for each location and populate unique check-ins and reviews every time you service a customer. The software consistently updates your pages for SEO freshness.
Chapter 3: Brand Development
Though Google banned PPC for bail companies, paid advertising possessed limitations even when accessible. Quick leads fail to grow your brand over time and ultimately perform a disservice to business owners. SEO facilitates long-term growth, which is what every successful business owner attains. Search engine optimization helps companies both now and into the future by building their brand and consistently feeding back into company assets. Ranking on Google can change a business permanently.
Investing in Yourself
PPC ads helped Google make money. Though you may have received a temporary benefit, your brand suffered as a result. Think about it; Google owns the advertisement for which you rank. With SEO, you own the ranking digital property. Whether it’s your website, social media listing, or business listing, you can capitalize on your brand. You’ll find that SEO is the gift that keeps on giving, as long as you make smart investments.
Digital Word of Mouth
Word of mouth spreads like wildfire. Most bail companies grew from traditional word of mouth, on the streets, and billboards. Online platforms provide as much or more accessibility in the modern age. More people visit Google and Facebook than will ever see a billboard. As we noted, Reputation management is critical for precipitating digital word of mouth. Feedback spreads rapidly through internet platforms, especially those with high trust like Google My Business.
SEO benefits bail companies both now and in the future. Reviews accumulate over time, and websites gain tenure, links, and traffic. As bail dealers become the preferred provider in their area, owners reap a sound long-term strategy rewards. Newcomers may attempt to poach clients with quick schemes, but a robust SEO strategy is impenetrable. Most consumers end up on your website, listing, or other assets, and you win their business most of the time.