Finding Your Winning Bail Bonds Keyword Strategy

Until recently, it used to be that bail bondsmen rarely needed a sophisticated keyword strategy for Google SEO. With the death of bail PPC however, there’s no paying around the competition. Countless bail bond agents now have to compete solely on the field of organic search results.

It’s time to do the research. It’s time to create a working keyword strategy.

Today, we’ll dig into how SEO for bail bondsmen and how to develop a working collection of keywords. It’s up to you (or your digital marketing team) to do the research, but this guide should make it that process much simpler! Let’s get to work.

Step #1: Research Your Primary Bail Keywords

Bail Bonds Keyword List From SEMrush

Primary Keywords Often Come With Strong Competition.

Of course, the first step to creating a working keyword strategy is developing a short roster of primary keywords. Think of these as the words and phrases you ultimately want to rank for. Keep in mind, these are usually the most highly contested words in the industry. Again, there’s no more pay-to-win strategy with Facebook Ads and Google Ads out of the picture. These keywords will take time and a lot of effort to rank for (at least on the front page). 

Keep in mind, there are ways of bypassing much of the competition for these keywords. We’ll talk about that later. You probably already know many of these words by heart!

  • Bail bondsman
  • Bail bonds 
  • Misdemeanor bail
  • Felony bail
  • Bail services

Where to Find Primary Bail Bonds Keywords

So how can a bail bond agent go about collecting all these hot phrases for their keyword strategy? Perhaps the easiest way is to peruse front-page ranking companies and sift through their pages. Not only do successful companies know which keywords offer the best results, they also know how to use them. After all, keyword optimization is a crucial part of SEO for bail.

Another simple way to harvest your keyword list is to use research tools like SEMrush. The tool reports search volume for whatever words you to check, plus related terms. You can even test results for nearby major cities, if there’s enough volume.

The SEMrush Search Bar for Keyword Research

SEMrush Offers Very Convenient Search and Keyword Performance Tools. Source: SEMrush

While you should certainly target high volume keywords, try to find phrases that not every bail bondsman would aim for. While you may not immediately earn front page rank for primary keywords, that doesn’t mean you can’t create substantial business from your keyword list. However, you’ll need a foundation to build off of in the meantime. Which leads us to step #2…

Step #2: Collect Your Secondary Bail Keywords

What on earth are secondary keywords? Think of these phrases as the second stringers that didn’t quite get the amount of traffic you wanted for your primaries. Secondary keywords offer middle to low volumes, but with little to no competition. At Bail Webmasters, we prize secondaries because of how easy they are to rank well for. With these phrases, you can quickly build traffic for your bail company website

That’s good news for freshly-minted bondsmen, who can’t get fast results from primary keywords.

While secondaries lack in high traffic volume, they make up for in variety. It’s possible to earn front page ranks for hundreds of these keywords. Even if a secondary keyword produces one lead a month, combining hundreds of these keywords could result in substantial new growth for your bail SEO and lead development!

Examples of Secondary Bail Keywords

  • Misdemeanor bail bondsmen
  • Bail bonds for drug charges
  • DUI bail bond service
  • Domestic violence bail bonds

Where to Find Secondary Bail Bond Keywords

Two fantastic tools spring to mind when it comes to secondary keywords: SEMrush and Ubersuggest. The first tool, like we’ve already mentioned, offers helpful traffic volume and alternative keyword suggestions. Our second tool, Ubersuggest, analyses your choice of website and sees what keywords that site ranks for. Put in a prolific competitor’s website, and see what sort of keywords they’re ranking for. For seasoned bail bondsmen: check the health of your own website by putting in your URL.

Using Ubersuggest to Help With Keyword Strategy

Notice How This Bail Bondsman Earns Traffic From Location Based Keywords. Source: Ubersuggest

Make sure your keyword strategy relies on these lucrative secondary terms, not just primaries. You’ll notice much quicker development as your business takes off. Relying solely on primary keywords however, is a good recipe for disaster.

Thankfully, there is one helpful way to get around some of the competition for these highly-contested phrases. That’s where we come to step #3…

Step #3: Optimize Bail Keywords by Location

In our image from Ubersuggest (above), you’ll notice some high performing keywords augmented with locations. These are a form of “long-tail” keyword. While location-based phrases may not garner as much traffic as a national-level term, they also cut out the vast majority competing websites. After all, why should you try to compete with seasoned bail companies out in another state?

National-Level Keyword Strategy in Ubersuggest

High Volumes and Lack of PPC Drives Up the SEO Difficulty. Source: Ubersuggest

This keyword enjoys a pretty high search volume. Naturally, many bail bonds companies want to rank high for this keyword, making it harder to earn front page listings. Now, look what happens when we add a location “tail” to the phrase.

Localized Keyword Strategy Shown in Ubersuggest

Traffic Volume Naturally Falls, But So Does Competition. Source: Ubersuggest

Now, some companies might take the principle of localized keyword strategy and create scores of city pages. While this might be a great idea for your local bail SEO, most companies flub on the execution. They create a thin block of content, then duplicate it for all of their pages. This is bad SEO for bail, or any other industry for that matter. To harness the power of localized keyword strategy in city pages, try to restrict yourself to a dozen cities with well-written, custom content for each page. Better yet, focus all your efforts into a handful of super-optimized county pages!

Make sure to sprinkle these long-tail, localized keywords throughout each of your service pages, plus your homepage.

Bonus Step: Target Hot Consumer Questions

Google respects businesses that take the time to answer popular consumer concerns. In the sort of stressful legal situations that involve bail bond services, you can bet potential clients have crucial questions about the process. That’s why Google awards featured snippet results for businesses that take the time to carefully answer these important consumer concerns.

Keyword Strategy Through Q&A's

Out of 21.7 Million Results, This Featured Snippet Ranked 1st.

Your business can target these popular questions as a regular part of your keyword strategy. Whether you address them in your service pages, a dedicated Q&A, or even blog posts, it’s worth the effort for your bail bonds SEO. Featured snippets often receive a hefty volume of traffic, drawing more attention to your brand and elevating your other pages in local search results.

How to Research Consumer Questions

Use your customer’s common questions as a guide for your search. If you want, simply start by Googling “How do bail bonds work?” and consulting the People also ask section. This search engine page results (SERP) feature generates some of the hottest questions related to your original. See below for an example. Taking time to answer consumer questions is a naturally part of content marketing too.

Consulting People Also Ask for Keyword Strategy

Notice How the High Ranking Website Address the Question in Their Content.

Consult Bail Webmasters for Keyword Strategy!

Has your bail bonds company struggled to grow business online? Our seasoned team at Bail Webmasters would love to help! We support bondsmen all over the country, providing custom-website development, optimized keyword strategy, and engaging content marketing. Our bail clients enjoy premium local rankings, higher traffic flow, and fantastic lead generation. Why don’t you call us today at (866) 362-3378 and get a free consultation with one of our bail SEO specialists? We can’t wait to serve you!

Posted: | Updated: Jul 19, 2019 | Categories: SEO |
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