Bondsman Local Keyword Rankings
In this modern age, when someone needs help posting bail, what is the first thing they do? For a vast majority of people, the fastest answer is to search online. On the internet, you can find listing after listing for bail agents in your state. The typical internet user however, will only consider the top 3 or 4 entries. If you want to be one of the first results to show up under bail agents in your area, you need to utilize the proper bail bonds keyword strategy for your market.
Your local keywords are the most common words that potential clients use to find help posting bail. For example, if a driver in Nashville is arrested for driving under the influence, they may search online for ‘DUI bail in Nashville, TN’. If you are a bondsman in Nashville, for instance, the goal is to make sure your website is the first result for any searches containing ‘DUI bail in Nashville, TN’. However, not everyone searches so specifically. At Bail Webmasters, we use research to anticipate the most common local keyword rankings in your area, and we use specialized bail bonds SEO to optimize your site for a variety of bail bonds keywords.
Are High Volume Keywords Better Than Niche Keywords?
There are different types of keywords you can use when optimizing your site, including high volume keywords and niche or specific long tail keywords. Most people assume that high volume keywords are always best, since those are the ones everyone uses.
However, when we are talking about local bail bonds SEO, niche keywords have significant value.
While long tail keywords typically draw lower traffic volume, the specific nature of searches using those key terms generally lead to much higher conversion rates. If someone is searching for that specific service, they know exactly what they want; if you provide it, they will go with your service. When it comes to high volume keywords, it is harder to achieve such high conversion rates.
Why are Long Tail Keywords Important For SEO?
While short industry terms often have higher search volume, long tail keywords have higher conversion rates and lower competition. This means you can rank for long tail terms much faster, pulling in a steady stream of leads over time. When your site incorporates hundreds of these high conversion keywords, the combined high-quality traffic can be very profitable.
Consider a mixed keyword strategy for both short-term sales and long-term growth. While your website slowly climbs the ranks for more competitive industry terms, your long tail keywords will ensure a consistent funnel of leads into your business. That’s smart keyword strategy!
How Do You Find Long Tail Keywords?
Keyword research tools help a lot! SEMrush, Moz Keyword Explorer, and Answer the Public are a few of our favorites. If you prefer free tools, try Ubersuggest instead. It allows you to see what words your opponents rank for, their volume, how easily you can steal them! It’s not always as accurate as other tools, but free is free.
Google Search offers another great way to find long tail keywords. Search your target keywords, and look for “People also ask” SERP features. The questions listed contain similar phrases to your target keyword, making them excellent options for use in your service page or blog!
How Do You Use Keywords Effectively?
Keyword strategy is a balancing act. On one hand, you need to identify and utilize appropriate phrases for your topic. On the other hand, a natural reading experience promotes better conversion rates (more sales), and spammy keyword use takes away from that experience. The best pages mingle short, popular terms with long tail keywords.
To begin, choose a unique focus keyword for each page. It shouldn’t be the focus phrase for any other page on your site. Next, find similar terms and synonyms. Start writing your page, utilizing your focus keyword in sentences, the URL slug (if possible), a header or two, and in image alt text. Ideally, your focus keyword should appear once every couple hundred words. Be sure to swap in synonyms regularly to spice up your content. Finally, read the page aloud to ensure a pleasant reading experience.
Would you feel comfortable reading it to a prospective customer? If not, try to refine the page with a more conversational tone! One powerful way to achieve this goal is infusing the page with popular questions related to the topic.
Your Winning Keyword Strategy
At Bail Webmasters, we provide all-inclusive bail bonds SEO services, and we aim to help your website optimize for all of your local high volume keywords in addition to niche and long tail bail bonds keywords to ensure you have the maximum reach over your local market. Our business is designed to help you succeed in the most efficient way. And unlike other SEO companies, we won’t just stuff your website with keywords. We have a fully staffed writing department that is dedicated to providing high quality written content. The content drives the keywords home, and plays a vital role in client conversion.
If you are interested in top quality bail bonds SEO, don’t wait! Give us a call today at 866-362-3378 to learn how Bail Webmasters can help you succeed online with bail bonds keyword optimization and quality content!