Pay per click advertising, or PPC, is an internet marketing method through which bail bond businesses can pay to display advertisements on the top of search engine results pages (SERPs) like Google, Bing, and Yahoo. Companies bid on specific keywords for which they want to advertise on, and set a budget to pay the search engine each time an Ad is clicked. PPC offers the following advantages to bail agents:
- Budget Control: Both Google AdWords and Bing Ads allow advertisers to set a budget, so that marketers never spend more than they can afford
- Fast Results: PPC works more quickly than organic SEO because the Ads immedietly display on the top of serach engines
- Measurable Data: The resulting data that is accumulated as a result of PPC campaigns can serve as valuable marketing information moving forward
- Targeted Demographics: Advertisers can market to specific demographics and locations, allowing advertising money to be spent more efficiently
Do I Need PPC For My Bail Bonds Business?
Many of our bail agent clients ask us the same question, “Do I need PPC for bail bonds?” The answer to this question really depends on the result you are looking to get. As leaders in bail bonds SEO, we are strong advocates for investing in quality organic search results, which get a properly optimized site listed right below the paid ads. In fact, many internet users report that they prefer the organic results to the paid results. However, like all good things, long-lasting organic search results take time. Bail bonds PPC is an effective tool for increasing the visibility of your website in a short amount of time. Depending on your preferred keywords, the prices can range from moderate to quite expensive. PPC is the only way you can get to the top of search results overnight without penalties from Google, though you will return to your original ranking when you’ve spent your Ad budget.
If you are interested in adding a bail bonds PPC campaign to your marketing strategy, you’re going to want a team of experts on your side. At Bail Webmasters, we have years of experience with bondsman SEO services, and unlike many large SEO companies we will work with any budget! We will help you determine the best keywords for your local market, and the best method of optimization for your budget. We value honesty and integrity in our business, and we have a successful portfolio to back it up. We have managed many bail agent pay per click campaigns, while also growing their organic results through our SEO services. If you are interested in a starting a professional bail bonds PPC campaign for your bail website, give us a call today at 866-362-3378!