It’s been over a year since bail PPC died, and bond companies still struggle to put together a healthy online marketing plan. Most simply like the expertise and experience to pull off a sophisticated organic strategy. That doesn’t mean your online marketing has to suffer! You can jumpstart your company website performance with just a handful of simple bail SEO tips.
Why struggle any longer?
Let’s dive into 5 website performance tips that can help your business start climbing the ranks again! If your bail company has struggled to recover from the loss of PPC ads, be sure to read along closely. For those who haven’t read our guide on transitioning from PPC to SEO, we highly recommend checking out that article too.
Tip #1: Start With Your Listings
Believe it or not (you should), one of the most influential factors for website performance isn’t actually on your website. Because Google ultimately controls your brands visibility online, it makes sense to take advantage of every tool they have to offer. We suggest starting with Google My Business!
No other listing source will impact your local search visibility as strongly as GMB.
If you haven’t already, fill it out and do it completely. In exchange for this information, Google will significantly enhance your listing with location, communication, and service information. Just make sure that this address is the same one you eventually use for all your other citation sources, such as the Better Business Bureau. Google is pretty sensitive when it comes to discrepancies between business addresses, even if it’s a simple difference in abbreviation!
You may also look to paid services like Yelp and Angie’s List to further promote your brand. While paid citation companies aren’t always the most dependable source of leads, they can certainly help your bail SEO efforts. They’ll also provide an invaluable influx of reviews, which takes us to our next hint.
Tip #2: Ask for Client Reviews
Many, many bail bonds agents make the terrible mistake of never asking for reviews. Apart from shunning your free GMB listing, not asking for reviews is the closest thing to shooting your business in the foot. Consumers depend on feedback more than ever, and Google sees reviews as a sign of your company’s trustworthiness.
Considering the stressful situations bail clients routinely find themselves in, kindly-worded reviews could make all the difference between curious readers and actual clients.
While bail SEO certainly extends beyond 5 star feedback from local consumers, an extensive collection of positive reviews takes away one more reason for a potential client to say “No.” They also make impressive displays on your company website, adding credibility to both your services and operational area. Find a way to carefully incorporate them into your company website, and you’ll likely notice a steady rise in local search rankings!
We highly recommend our Righteous Reviews (RR) because of the tool’s geotagging capability. Most reputation management systems get crudely tacked on. RR is custom-integrated every website we produce. Sorry to self-promote, but we’re pretty proud of our creation!
Bottom line: find a strategy to consistently collect and utilize your reviews. It’s worth the effort! All the reassuring content in the world can’t replace the impact of positive customer feedback. Speaking of content…
Tip #3: Get Serious About Content
Take all the written material, images, infographics, and headers planted across your website. This is your content. Content plays two key roles in the marketing of your services:
- It signals to Google what type of services you provide.
- It proves your subject authority to clients and addresses their top concerns.
The most prominent bail companies on Google typically do a fantastic job with both of these content roles. Those who fall by the website almost inevitably struggle with one or the other. That begs the question: How can your business cater to both bail SEO principles and readers?
Gather Your Keywords, Lot’s of Them
Want something that will automatically set your business apart from other bail companies? Create a diverse collection of keywords for your content. Don’t just chase after the high-volume, high-competition words that every other agent craves. You’ll certainly have opportunity to utilize those words and slowly rank up for them over time.
In addition to those primary keywords (ex: “bail bonds”), you also want a long roster of secondaries (ex: “DUI bail services”).
Secondary keywords may not feature the same premium search volume, but they also involve less competition. Even if a single secondary keyword only nets you one to two leads every month, a large collection of them often provides substantial website performance growth throughout the year. You can thrive off of these keywords while your brand gradually ranks higher for primaries.
Team Up With Bail Webmasters
At Bail Webmasters, we’re all about taking your online marketing to the next level in local search rankings and lead generation. Our team serves clients all over the country, providing sustained growth in some of the most demanding markets. If you’d like to learn more about bail SEO and other forms of digital marketing, we’d love to talk with you.
Call (866) 362-3378 and ask for a free consultation with one of our specialists from Bail Webmasters!