The term “mobile friendly” is often thrown out to describe websites that present well on mobile devices. Depending on your knowledge of search engine optimization, you may or may not realize just how important mobile websites have become to local bondsman. Mobile use now accounts for 71% of digital minutes in the United States. It is no longer a luxury to have a well optimized mobile website, it is now a necessity. Consider the following aspects of optimal mobile presentation:
Call to Action
Local Bail Bonds websites should contain a call to action on each page of their mobile website. These call to actions should be displayed in link form, using a technique known as click call functionality. What this means is, visitors will be able to click the phone number link on your website, and immediately connect to either your office or personal line (your choice) through their mobile phone.
Fast Site Speed
Mobile users want information, and they want it fast. An estimated 40% of users will exit a site that fails to load in 3 seconds or less. Bondsman can test their mobile site speed using Google’s Test My Site tool. It is important to understand that if users exit your website, they will be gravitating towards competitors with faster mobile speed.
Your NAP information must be accurate and visible on your mobile website. Local searches are customized based on the location of the user in relation to the location of your bail agent office. In order to attract local users with a high potential for conversion, your local mapping must be optimized.
IPhones, Samsungs, and others, all have different display sizes and presentations. Your mobile site must account for each model, of each manufacturer. The best way to accomplish this task, is to implement responsive design. This design technique allows your website to adapt to the device in which it is currently being accessed on. This gives users flexibility, and extends your market reach across all platforms.
Providing access to a mobile website is not nearly enough to produce an optimal user experience. Mobile websites should not only present well, but they must be easy to navigate. Nothing is more frustrating to a user, than a website they cannot navigate. Whether the menu is too small, or the links are illegible, poor navigation will increase your bounce rate, and cost you customers.
Bondsman Mobile Website Design Services
Bail Webmasters designs mobile friendly websites, with the intention of ranking well on local search results. We optimize each of our websites with responsive web design, allowing users of all mobile manufacturers, to easily access and navigate our bondsman websites. Our experience working with clients in the bail bonds industry, gives us a leg up over other internet marketing services. If you would like to speak with one of our experts regarding bondsman mobile website design services, give us a call at 866-362-3378