Breakdown of SEO and Content Marketing

Understanding SEO & Content Marketing

box of content mediaWhen you are a bail bonds company owner and you are looking for ways to boost your online presence, you likely encounter terms and concepts that are foreign. Your specialty is bail not internet marketing and the people trying to sell you web services often throw around terms without any explanation of their meaning. Two commonly used phrases are SEO and Content Marketing.

So you may be left wondering, what is the difference between SEO and content marketing? Do they work together? And ultimately what does my bail bonds company need? Find out here in this breakdown of SEO and content marketing.

What is the difference between SEO and content marketing?

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Unfortunately many companies tout themselves as only being an SEO company or only providing content marketing. Which can lead one to believe these words are either synonymous or entirely stand alone. The reality is that they are different but connected.

SEO stands for search engine optimization and refers to what is required to rank high on search engine results pages. This encompasses a large amount of requirements such as:

  • Unique designs
  • Proper coding
  • In depth content
  • Social media presence
  • and more!

Content marketing refers to anything content related such as:

  • Onsite content
  • Blog posts
  • Social media posts
  • Title tags
  • Meta descriptions
  • Alt tags
  • and more!

As you can see content is a component of SEO, so content marketing is actually the means by which part of the demands of SEO are met.

Do they work together?

Content marketing and SEO work together to improve your website’s rankings. In fact, they must have one another to work. Without a proper web design for example in-depth content will be useless. But without the addition of new, informative properly optimized content your fancy design will never reach the top.

What does my bail bonds company need?

So when it actually comes down to it, what does your bail bonds company actually need? You should have a proper combination of both content marketing and SEO services. We provide our clients with just that. By implementing the right content strategy paired with following all the other rules of Google, you will end up with with a bail bonds website that dominates your local market.

Talk to us today about content marketing and SEO for bail bond companies and how we can use these two things together to boost your online lead conversion!