Category Archives: Digital Marketing

How to Maintain Digital Marketing During COVID-19 Pandemic

Bail Bonds COVID-19 Blog Cover

COVID-19 has shaken industries and entire economies. The novel coronavirus has had a deep impact on the strategies and operations of businesses all over the world. Even more thought-provoking is the realization that once this is all over, the way we do business is likely to be forever changed. As much as it is important to stay positive and look toward the light at the end of the tunnel; it is equally important to be proactive in the here and now. 

All is not lost – even as we are in the thick of the COVID-19 pandemic. It is now more important than ever to focus on your business’s digital marketing footprint. If you have little to no digital marketing footprint, we can help here at Bail SEO Webmasters. We specialize in devising specified digital marketing campaigns for bail bond services. 

And even if you already have a digital marketing strategy in place, it wouldn’t hurt to fortify it. You can call on us at any time to bolster your marketing efforts with our professional services. You can also read on here as we provide you with some tips on how you can maintain strong digital marketing efforts in the midst of COVID-19.

Strike While the Iron is Hot

It may seem like an odd time to leverage customer service but with every major shift in business comes alternate opportunities. One of the things that became very apparent shortly after the outbreak of COVID-19 was that businesses were using the situation as an opportunity to focus on customer service. Huge multi-national conglomerates and domestic corporations like McDonald’s and Cottonelle quickly sprang into action and launched targeted ad campaigns that highlighted their efforts to keep their employees and their customers safe.

As a bail bondsmen, you probably don’t have the budget for a glossy, country-wide media ad campaign but you are nonetheless capable of taking this opportunity to remind your customers that you are there for them. Creating content hubs on your website in the form of blog posts, YouTube videos and social media posts is a great way to reach out to your customers and let them know what you are doing to service them and keep them from contracting COVID-19.

It is important to highlight your business as one that is safe, open and taking the necessary precautions to prevent the spread of COVID-19. This will let people know that they can trust you and actually go to your facility if it is indeed open or at least, get in touch with you over the phone or online when they need your services.

Blog posts covering the importance of washing your hands or video tutorials on how to create your own mask are great ways to get people engaged in your content and aware of your business. Don’t forget to plug your name into any content you post so that your brand stays on the minds of your potential customers. 

Be Budget Flexible

As a bail bond provider, you may still have a decent amount of your marketing budget devoted to traditional marketing methods such as print ads, billboards, and event marketing. But now is the time to allocate more of those funds to digital marketing. Even if it is just for however long it takes for things to get back to normal, or relatively normal, you can’t afford to miss out on potential leads. People are staying at home and going online to read the news and get updated on COVID-19. They are buying groceries online and getting products delivered to their door. 

There are more eyes on the digital world now than normal so digital marketing strategies should make up the majority, if not all, of your marketing budget. Now may be a good time to invest in a PPC (Pay Per Click) service as it will help you capitalize on this possibly short-term trend and keep you aloft in an uncertain time. Use Google Ad services to find out which keywords are trending right now and invest some time into creating content that incorporates these keywords.

Hiring an SEO specialist or content creator familiar with the bail bond business would also be a good investment as such services will surely help you rank higher on Google searches. As things start to get better, it would probably be advisable to keep a healthy resource flow going into your digital marketing efforts. Google processes 75,000 unique searches every second and their search volume has increased 10-15 percent every year they have been live. That is very promising for now and the future.

But your business is unique and if you see that when things start settling down that your traditional marketing methods are once again your most effective, you can adapt your budget. But for now, it will certainly pay to be budget flexible.  

Leverage Social Media

Social media is on fire right now. With shelter in place orders being enforced in almost every state, people are staying at home most hours of the day. And what have they been doing to fill that time? It should come as no surprise to you that the answer is social media. And if it is, it’s time for you to boost your social media presence. Social media is blowing up right now as people are looking for a way to connect with their friends, family and the outside world and Twitter, Facebook, and Instagram are all providing ways for them to do so. 

As we mentioned in a previous section, social media affords a great way to let your customers know what you are doing to help prevent the spread of COVID-19. But there are so many other ways you can engage people and promote your business during this time. For instance, you can finally get around to replying to some of the comments and reviews made on your business’s Facebook page. Thank them for their patronage, ask them how their situation turned out and encourage them to stay safe and healthy during the pandemic.

Instagram has also recently rolled out a new sticker for users to include in their stories. It is being called the “Stay Home” sticker and every time someone includes it in their story, they get put into a larger group story which is trending very well right now. Try creating an Instagram story using this stick to get more eyes on your business. It is a great way to leverage a topic that is extremely relevant right now and can help give your business a fresher look.

Social media reviews are also very useful tools right now. Since Google Reviews is currently not posting any new submissions due to COVID-19 business closures, businesses need to look to alternative review sources. Facebook has the Facebook Recommendations feature which allows people to share their experience with your business so that their friends and family can see. This is a great opportunity to engage your customers and leverage their reviews to keep drawing in new customers. Yelp is another great forum that you should be asking your customers to use to leave a review of your business on. 

Be SEO Friendly

Last but not least, take this time as an opportunity to focus on Search Engine Optimization. FAQ’s are hot right now as people are asking similar questions about local businesses – Are they open? What are their new hours? What services are they still offering? Etc. So adding FAQ schema with answers to those kinds of questions on your website would be an easy and effective way to rank higher on Google searches. 

You can also optimize your Google My Business page by adding photos and verifying your location. Taking small steps like these to flesh out your GMB page will help people who are in your area find your business. And as a bail bondsman, local business is your bread and butter. That’s why longtail keywords are also important. Make sure that your website’s content utilizes longtail keywords that include the names of the cities and areas that you operate in. This will help Google pull up your site when people conduct searches like “bail bondsmen near me.”

Of course, if ever you are in doubt, it helps to hire professionals. Things have changed and though the changes aren’t necessarily for the better, they are presenting business owners with some unique marketing opportunities. Perhaps the best way to not only maintain but to grow your digital marketing presence in this time of pandemic is to hire professionals. A customized and specified SEO marketing strategy is well worth the investment in any economic climate. Here at Bail Webmasters, we offer industry insight and digital marketing services that are designed for the bail bond business. 

If you aren’t sure what you should be doing to make your target demographic aware of your business, professional services like ours will be able to help. We hope you stay safe and that your business thrives in these unstable times. 

How To Promote a Bail Bonds Company in 2022

If you’re wondering how to promote a bail bonds company in 2021, you’re not alone. With the shifting climate and legislation surrounding the bail industry, many companies wonder which advertising mediums are still worth their investment. Some even feel shaken by the loss of Google Ads and Facebook Advertising, which heavily stunted online ad channels for thousands of bail bonds companies.

Thankfully, there are several prime channels (physical and digital) that offer impressive lead-generating potential. We’ve identified a handful of these to investigate for your bail bonds team. Keep in mind; availability will vary according to your city and business environment. But you can generally find opportunities in these throughout the US.

Promote a Bail Bonds Company

Physical Asset Promotion

While we’re all about the digital marketing life here at Bail Webmasters, it’s clear that traditional mediums still have some value left to share. Few advertising mediums permanently disappear. Instead, they experience lulls and resurgences in popularity. Any channel with a positive ROI is worth investigating. As long as your company message gets in front of receptive people (for the right price), go for it.

Just make sure that to do your research on ROI and exposure; don’t let the advertising company do it for you. Independent analysis protects you from over-enthusiastic, sometimes shady marketing companies that promise great results but don’t always deliver. Be sure to examine post-client reviews from local businesses, especially if you don’t have former firm experience.

Sponsorships

Team, organization, and event sponsorships still provide great exposure. Finding the right opportunities means identifying organizations that naturally fit with your target market. Choosing a broader audience means more people get exposed to your brand. However, it also ensures a costlier sponsorship.

On the other hand, smaller organizations and events can connect you with smaller but highly qualified audiences. You save money, and it’s easier to develop long-term relationships with your sponsored group. While it may require additional effort to research the perfect opportunities for your business, companies like ZipSprout make it easier.

Sponsorship Pricing Chart

Image From ZipSprout

Billboard Exposure

While small-time sponsorships act like a sharpened scalpel in advertising, billboards are more of a blunt instrument. They work incredibly well for broad-level exposure, especially in premium highway settings. Despite its reach, there’s a minimal way to control who sees your ad.

They can be very expensive too, with high-end placements running in the high thousands. Again, we’re all for advertising channels that continually provide a high ROI. Consider this powerful medium for your company and talk with a local vendor about pricing. You may find a great deal and great exposure.

Billboard Pricing

Image / Stats from Times OOH Media

Digital Marketing Promotion

More than many industries, bail companies depend on a steady stream of leads pouring in from digital channels. Digital marketing provides infinite opportunities to share your brand (and services) with the community. It’s not for the faint of heart, however, because digital standards continually evolve. If you want to thrive in the online marketplace, you’ll need to keep up to date on search engine optimization and advertising channels.

Here are some fantastic ways to generate leads for your business for those researching how to promote a bail bonds company online.

One of the most important aspects of growing your digital brand is establishing your company as an industry authority. Backlinks, links on other sites directing people to your website, go a long way to do just that. Links from reputable sources, such as news providers, offer your brand the most outstanding value because Google sees them as authoritative entities. Getting quoted and linked to by an online news brand provides digital brand value.

Try finding some local news providers and asking them for opportunities to provide quotes and get linked. You might talk about the bail industry reform or the justice system. Even mentions provide some value towards your ongoing website performance, so it’s worth the effort.

Retargeting Ads

While advertising giants like Google Ads and Facebook worked hard to push bail companies out of digital marketing, there are still plenty of options left on the table. Bail companies can easily track and advertise to their target segments with the use of ad retargeting. This process uses digital cookies to identify website visitors and create banner ads for them on other websites. 

Retargeting provides a high conversion rate because it specifically addresses people who have already visited your website or a competitor’s.

While more costly (in the long-term) than SEO for bail, retargeting offers plenty of opportunities to increase your brand exposure. The familiarity it creates with potential clients could be a deciding factor in who they call first during a bail emergency.

reTargeter graphic

Image From ReTargeter

Local SEO for Bail

Even before Google Ads ditched the bail industry, most consumers only relied on organic search results. Research from 2018 showed that up to 80% of search engine users skipped straight to organic results anyway. We’ve certainly grown accustomed to bypassing ads for convenience. While the search giant may not have a vested interest in advertising for the industry, it still has plenty of reasons to support search consumers with quality SEO for bail companies.

Your company also has thousands of reasons to pursue a strong performance in local search. With so many leads circulating across the front page of search results, it’s more important than ever before to optimize your website and get ranked. If you’re wondering how to promote a bail bonds company in local search, there are a few key elements to focus on:

  • Your website (obviously)
  • Your Google My Business account
  • Your local listings (BBB, Yelp, etc.)
  • Review collection

Web Optimization

Website SEO for Bail

We could spend hours talking about hundreds of itty-bitty optimization details that elevate a bail bonds company above the rest, and we already have. For now, let’s cover the basics again.

A lead-generating website focuses on streamlined navigation, diversified keyword usage, and conversational writing style. Start with a handful of top-level, general category pages. Then create keyword-rich pages for each specific service, and arrange them under the appropriate categories. This strategy allows your bail bonds business to generate more listings in local search, and it creates a healthy boost to your overall Google marketing strategy.

If you’ve been wondering how to promote a bail bonds company on a tighter budget, a quality website the easiest way to generate cheaper (but still high-quality) leads.

GMB

Setting Up Your GMB Account

Ironically, one of your most important digital assets should be free. Google My Business provides free listings for local companies, making it significantly easier to show up in local maps searches. While these listings are free, they do require a small amount of effort to claim and verify. If you haven’t already, sign up for your GMB account and get it verified ASAP.

Optimizing your account is crucial, both for generating leads and increasing conversions. Make sure you continue to fill out and update your listing information as much as possible. Be sure to sign up for customer direct messaging too. DMs make it more convenient for frantic family members and friends of would-be clients to contact your business. Finish off your GMB optimization by uploading pictures of your staff.

Listings & Reviews

Citation Listings & Client Reviews

The most qualified people to promote your bail business are happy clients. That’s why reviews are so essential for growing your online brand. If you’re wondering how to promote a bail bonds company through voices, you can’t control, that’s easy. Provide outstanding service and provide multiple platforms for your fans to publish testimonials. Google encourages businesses to draw in feedback from numerous review sources.

For one, this creates multiple links back to your business. Backlinking is a metric used to establish a website’s brand authority and trustworthiness. If you have dozens of reviews pouring in from multiple sites (BBB, Yelp, Facebook, Google Reviews, etc.), that’s visible proof of your company’s ongoing activity. The more proof, the more incentive Google has to rank your company over other firms in local search. 

Bringing it All Together

Don’t think of these promotional venues as separate tools. In reality, they all work together to drive potential bail leads to your company. Billboards drive calls to your office, but they also encourage people to Google your business. Sponsorships create new opportunities to help the community, but they also improve people’s perceptions of your brand (online and offline).

No matter what channels you ultimately decide to promote through, make sure your company is ready to receive online leads with a fully optimized website. At Bail Webmasters, we support industry professionals from around the nation. Our custom designed and coded sites produce more substantial rankings in local search and higher-quality leads for businesses just like yours.

How Bail Reform Impacts Marketing for Bail Bonds

As bail reform rises on the tide of media articles and legislative movement, it’s clear that big industry changes are just over the horizon. States like California and New York play huge roles in the legislative shifts, though it’s too early to tell what effect their movements will have on the rest of the country. While we may only feel a light change in the wind now, the entire country may experience a serious industry storm in the near future!

Today, we’ll take a deeper look at three focal points of these reforms. These include:

  • The heavy push to eliminate cash bail through legislation.
  • The rise of bail alternative programs.
  • The non-legislative bail culture shift among judges and prosecutors.

We’ll also outline some bail reform marketing strategies for keeping your business ahead of the industry changes, such as shifting towards felony crime bonding. Be sure to pay close attention to the research data as we progress! Let’s get started.

Symbolism for Bail Reform Marketing

Cash Bail Could Be on it’s Way Out the Door for Many States. It’s Time to Plan Ahead With Bail Reform Marketing.

Industry Trend #1: The No Bail Shift

Last year, California lawmakers signed a bill that made the state the very first to eliminate cash bail. The legislation removed the process of bail setting, instead placing a jail-or-no-jail decision squarely within the hands of local judges. While some state natives hailed the bill as a symbol of much-needed bail reform, detractors quickly rose up in both civil liberty and bail advocates. The ACLU claimed that last-minute adjustments to the bill actually made it more likely that judges would simply hold defendants without bail.

On the other side of the issue, bail advocates argued that the measures risk increasing crime rates of suspects with solid arrest histories who are released awaiting trial.

While the bill was set to activate this month, a widespread petition among bail industry professionals and supporters called for a referendum on the legislation. The bill’s fate is now set to be decided in the coming 2021. Regardless of whether the bill survives or crumbles under referendum, it still represents a significant shift pretrial release without bail, particularly in liberal states.

Judge Examining PSA Findings

PSA Scores Now Heavily Influence Judicial Decisions to Jail or Release Suspects on Recognizance.

Pretrial Public Safety Assessment

One of the most peculiar, yet powerful forces behind the no-bail shift are the algorithm assessment programs. Many California cities and counties, such as San Francisco, have adopted these risk assessment tools as a way to prevent gender and racial bias from seeping into pretrial determinations. It’s no mystery that minority groups, especially those in poverty, have long experienced higher rates in pretrial incarceration. Since these groups are least likely to afford bail, they have experienced significant incarceration times prior to their actual hearings.

Judges through California now use algorithmically-generated public safety assessment scores to determine a suspect’s risk to the public and their likelihood of returning for trial. This analytical method, made famous by Texas company Arnold Ventures, assesses criminal history and other key factors with the goal of eliminating gender and racial biases. 

Unfortunately, these streamlined tools aren’t foolproof, as they still heavily depend on accurate data-entry and wise interpretation by the judges. This painful truth came into focus in 2017, when a San Francisco native was murdered by a former convict who was mistakenly released on pretrial assertive case management, despite having multiple parole violations and a weapons charge days before the attack. The event was made possible by a faulty PSA store, generated by human error when the suspect’s criminal and incarceration history were improperly entered into the system.

As these PSA programs grow increasingly influential in large metropolitan communities like Chicago, San Francisco, Phoenix, and even Houston, there’s growing concern among bail industry professionals. These systems seem to progress the movement of no-bail pretrial releases, which in turn increase the number of felony suspects back on the streets.

Pew Research Showing Crime Trends

According to Pew Research, Public Perception Conflicts With Downward Crime Trends.

Industry Trend #2: Bail Alternative Programs

Despite having one of the highest population densities in the country, New York City has seen a massive decrease in the number of incarcerated pretrial suspects. In fact, the “City that Never Sleeps” has now earned a new reputation as “the least incarcerated major city in the United States” (The Marshall Project), with a mere 7,800 people reported in jail this year. Part of the city’s shift away from bail has been stimulated by the rising tide of alternative solutions. 

One of the most prominent programs comes directly from the Mayor’s Office of Criminal Justice. In a quest to reduce the number of individuals held in jail due to inability to pay bail, the 2016 Supervised Release program utilizes a pretrial risk assessment tool to analyze each suspect’s potential threat to the community. Low-risk offenders (especially those who couldn’t afford bail) are often provided the option of release under supervision of a case worker. Enrollee court appearances are carefully managed by their case worker, who often connects the suspect with voluntary counseling, career training, and similar social services.

A Woman Receives Counseling Thanks to Bail Reform

Individuals Released on Pretrial Supervised Release May Opt to Receive Counseling.

Higher-risk felony suspects are often denied release and held in jail. According to the Marshall Project, a news organization dedicated to criminal justice reform, the violent felony charges have actually increased partly as a result of the rise in pretrial release.

“The rate at which defendants are charged bail for violent felonies, as opposed to lower-level crimes, has actually increased from 53 percent to 62 percent in recent decades.”

While it’s unclear exactly how successful this program has been in affecting return for trial rates, the Mayor’s Office of Criminal Justice claimed that Supervised Release had a success rate similar to people released on their own recognizance. The program has already hit a landmark number of 10,000 enrollees, showing just how enthusiastic judges have been to utilize the program. With the popularity of Supervised Release climbing, the Mayor’s Office launched a youth-track in October last year. In the meantime however, there are a growing number of justice system professionals who aren’t happy with the way New York bail policies have shifted.

Prosecutors Bypassing No-Bail Legislation

While many professionals in the criminal justice industry support the Supervised Release program (and the related campaign to retire the Rikers Island prison), detractors have risen in protest of recent bail reform legislation. Tagged onto the 2019 State Budget, these criminal justice changes eliminate bail for the majority of misdemeanor and non-violent felony charges. They also reduce the pretrial waiting period for suspects (three months for misdemeanors, and six months for felony charges).

The reforms were designed to limit the population of incarcerated individuals awaiting trial, and prevent criminal tendencies created by disruptions to livelihood.

Prison Security Around a Fence

Pretrial Detention Causes Many to Lose Their Jobs, Perpetuating the Crime Cycle.

Law enforcement and criminal justice professionals like Jed Painter however, think the reforms could encourage people to skip trial and commit additional crimes. That’s why he’s giving pointers to legal experts on how to target problematic, pretrial-released individuals with more bail worthy offenses. These offenses could include bail jumping and willfully missing mandated check-ins.

While the bail industry’s influence certainly seems to be shrinking in New York, it’s clear there’s still room for servicing more serious felony charges. We’ll discuss this more in our bail reform marketing strategies.

Industry Trend #3: Non-Legislative Movements

Perhaps more interesting (or alarming for some) is the non-legislative shift away from demanding bail. We’ve already mentioned bail alternative programs like Supervised Release that have seen so many release on recognizance. However, it seems that the general ideals of judges and prosecutors alike has shifted away from bail.

In NYC, the return-to-court rate has actually soared despite fewer bail-based releases.

While the national court return rate rests at the 75th percentile, New York City’s rate has claimed to 86 percent. Even in cases involving bail release, prosecutors now seem to be pricing their bail requests lower. It’s possible that the entire state’s cash bail could disappear altogether by 2021.

A Man Entering County Lockup

The Effectiveness of NY Legislation May Determine Industry Reform in Other States.

Stability of Bail Legislation

Even before legislation eliminated many bail services earlier this year, there was already a clear shift away from pretrial lockup. New York City enjoys a remarkably low-crime rate (28% lower than the national average, and falling). Considering the metropolitan area’s dense population, it serves as a poignant example for other large cities in the nation.

In other words, if NYC’s current trend of lower crime and higher pretrial releases continues, it’s very likely that others will try to follow the city’s lead.

All eyes will be on the state as it moves further and further towards casting aside bail setting altogether. Depending on the state’s success, we might start seeing those grassroot movements escalate into law in other states across the country, even traditionally bail-friendly ones (such as Texas). It’s very likely that this gradual adoption of bail reforms could see more sustainable results, compared to those in California generated by more aggressive legislation.

Bail Reform Marketing Ramifications

While these cultural changes may seemingly spell doom and gloom for bail professionals, there’s still a little time to modify your business structure ahead of the coming shifts. With careful planning and shrewd bail reform marketing strategy, your company can continue to faithfully serve your community and grow! Here are some recommended tactics for protecting your business.

Location Choice

#1: Carefully Plan Your Expansion

When it comes to adopting new legislation, liberal states seem to be the ones most aggressively pursuing legislation to drop bail. With that being said, your laws may still very city by city in your state. If lawmakers in your service area push a new bill, you may have to rely on nearby areas for more of your business.

While growing your business has rarely been about hedging your bets, entering new cities could be a great move for your bail company. As you look to optimize your website and other bail reform marketing assets, make sure that the cities you’re investigating have amenable laws. The same goes for your online advertising tools. If other digital tech companies follow the example of Facebook and Google, you could be left with fewer advertising tools. So try experimenting with other platforms, just in case!

Repositioning

#2: Shift Towards Felony Bail Market

While some stats look to eliminate bail altogether, others simply want to limit instances of long-term incarceration for misdemeanor offenses. That means fewer bail clients in the lesser offense categories, and much stronger emphasis on felony crimes. It might be time to push stronger advertising for these categories.

If you want to rank for felony bail keywords online, make sure your business has the appropriate service pages in place. In your bail reform marketing strategy, you may also want to incorporate more content on both state and federal felonies. By starting now, you can ensure that your company has stronger keyword rankings when the misdemeanors finally drop off the service menu. 

Budgeting

#3: Prepare for a Shrinking Market

While public perception may suggest otherwise, the FBI and Bureau of Justice Statistics (BUS) continue to show downward trends for crime across the country. Last year, violent crimes averaged a mere 23 incidents per 1,000 people aged 12 and up. Property crimes dropped down to 108 incidents per 1,000 people (Pew Research).

Combine fewer clients with anti-bail legislation, and it paints a picture of a shrinking market. 

Even if you’re currently content with your lead volume, it’s more important than ever to pursue better traffic for your company website. If you haven’t taken the time to optimize your site for local search, now is the time! Here are a few pointers for getting started on your bail reform marketing…

  • Diversify your keyword strategy with more secondary (mid-to-low volume) phrases.
  • Create pages for each of your major services, not just the categories.
  • Make sure your images are optimized too, including alt text and captions.
  • Try incorporating reviews into your site. Collect them from a variety of sources.
  • If you can, try infusing your pages with applicable schema code.

Bail Reform Marketing: Final Thoughts

Since bail reform laws and trends will vary state to state (even city to city), make sure to consult your local representatives on what the future holds. With the industry continually changing, research and preparation can make all the difference for your business. We hope your team continues to grow!

In the meantime, our crew at Bail Webmasters is here to help you with all your online marketing needs! Our custom web design and SEO services have enabled countless professionals to grow their businesses when other companies were still struggling with the loss of Google Ads and Facebook Advertising. We’d love to partner with your business too!

Call anytime for a free consultation on bail reform marketing at (866) 362-3378!

Creating The Best Bail Bond Logos

Branding is an integral part of any business, and it is particularly true for bail bonds companies. The most significant indicator of a bail company is its logo. Agents should attempt to create a logo that inspires trust, familiarity, and simplicity. But creating a logo is not as easy it seems. Securing the rights to the design can also be a complicated matter. For the best results, bail agents should invest in a graphic designer to create their logo or enhance their current one. When an appealing logo represents companies, they can exponentially increase consumer trust and brand recall. So let’s take a look at some of the qualities of great logos:

Memorability

An effective logo is memorable, but for the right reasons. Shock value is one way to make a logo memorable, but it will severely hinder some of the other great logos qualities that will be listed later on. So with that in mind, you want a logo that is memorable in the right way. Memorability can include choosing the right color scheme, the correct text font, and the right dimensions. Only a professional graphic designer can master each of these components and produce something that consumers will recall when they see it over and over again.

Relevancy

There’s no problem with a generic-looking logo, but there could be a problem with a logo that looks like it represents an entirely different industry. Let’s say, for example, your bail bond logo has a silhouette of a lawnmower. Unless you’ve bailed out many lawn care criminals, it is unwise to cause this kind of confusion for your target customers. There’s also such thing as being foolishly relevant. For example, handcuffs are appropriate from a relevance standpoint but inappropriate from a marketability standpoint. Use good judgment, like with anything else.

Simplicity

Nobody likes a logo that is too loud. The color scheme is a big deal for the subconscious, and colors that don’t mix and match well will hurt people’s eyes. Another over-complication involves too much text. Since it’s a logo, it is supposed to work on people’s subconscious rather than conscious. As a result, it should be something people can look at quickly and form an opinion on without having to try too hard. If you think about some of the most successful brands in America, you’ll note that their logo is not overly complicated. In most cases, it’s just the opposite.

Bail Bonds Logo Design Services

Are you just starting to build your bail bonds online presence? Or are you merely looking to improve your current website to improve your rankings with search engines? Whatever your online goals are, a quality bail bonds logo will play a significant part in helping you succeed. For any business website, such as a bail agent website, a professional logo is essential when developing your brand image. An effective logo design features various elements that make your company what it is and result in an image that your client and potential clients can identify. At Bail Webmasters, we offer affordable logo designs for bail bonds and a variety of other essential SEO services. 

Bail Bond Logos Blog Cover

Bail Bond Logo Design

Bail Webmasters creates logos for bail bond agents throughout the United States. With in-house graphic designers, we not only produce original logos on your behalf, but we also improve existing ones. We do all of this as part of our internet marketing services for bail agents. As a bail SEO company, we understand that presentation is part of optimization. Designing an SEO-friendly site is not attainable without logo integration, which will extend beyond your primary web address to Google My Business, Facebook, and elsewhere.

From Logos to Leads

Increasing bail leads is not easy in a time like this. If you read our article about the ads ban, you’ll better understand the marketing options in 2021. Since major platforms now prohibit one of the most lucrative traffic and lead generation sources, the only hope left for online customer acquisition is good old-fashioned bail bond SEO. Bail websites are still subject to the same standards as any site hoping to rank on organic results. They must have a custom design, original content, and local maps integration to have an excellent chance. 

Do I Need A Bondsman Logo For My Business?

You may have heard the saying; life is in the details. When it comes to your website, this mantra rings true, and every detail matters. Just any logo won’t do. The right logo memorably describes your company. Your bail bonds logo design should be unique, focusing on color schemes, typography, and shape. Think about it: This image needs to accurately and favorably represent the business you’ve built. It can go on everything from your website to your business cards. Our designers work with you and your company’s story to help you create a timeless, simple, and adaptable logo that will help your business succeed.

So how does your bail bonds logo play a role in your website’s success? Your logo helps clients, as well as potential clients, connect with your brand. Consistency across the board, in the form of a simple image, works wonders for cultivating brand recognition and loyalty. Consumers make many decisions based on appearances and service, so your logo should be of the same high quality as your services. If you are interested in adding a specialized bail bonds logo design to your bondsman website, call the bail agent SEO experts at Bail Webmasters today. With our help, you can get the professional edge you need to take your online web presence and search engine rankings to the next level. We offer quality, affordable logo design services, content writing, web design, and more.

6 Marketing Trends for Bail Bondsman in 2022

Most bail agents struggled with marketing in 2021. Google banned bail ads, and Facebook soon followed. The top digital powerhouses have morally condemned the industry and removed your advertising opportunities as a result. But there is still hope of marketing your bail bonds business online. Check out these six bail bond marketing trends for companies throughout the U.S. Bail Webmasters has identified these six marketing trends to ensure your bail bonds business stays thriving in 2022.

6 Marketing Trends for Bail Bondsman 2019 Blog Cover

AdWords is Dead

Google Ads (formerly AdWords) has banned bail bonds ads from Google permanently. You can no longer run PPC ads on Google. The ban is bad news for many bond dealers, as it was their top online traffic source. Google made the decision and there’s nothing anyone can do to change it. We are at the mercy of Google when it comes to unilateral decisions of this nature. The alternative options are:

  • Organic SEO
  • Social Media Marketing
  • Traditional Outbound Marketing

Facebook Ads are Dead

Following the lead of Google, Facebook prohibited the use of bail bonds ads, citing exploitation. You might think that eliminates one of the alternatives listed previously, but it doesn’t. Social media marketing doesn’t have to involve advertising. Like you can market yourself on Google through organic search, you can market yourself on social through organic reach. While it’s true that Facebook has also restricted branded content, there’s still these platforms:

  • Instagram
  • LinkedIn
  • Twitter

Local Maps are Critical

Showing up on Google Maps is critical, which means you need a verified Google My Business address and a company website with embedded location data. Most searches made today come via mobile devices. If someone gets a DUI, they might immediately type “dui bail bonds near me” into Safari on their iPhone. The first thing they’ll see is the top 3 Maps listings. If your company isn’t one of them, it becomes an uphill battle to even become visible to them at any point during their search. Improve Maps listings through:

  • GMB Verification
  • NAP Consistency
  • Website Address Listing

Organic SEO is a LifeLine

If the only way to promote your bail bonds agency online were through paid advertising, you’d have already closed down your business. The good news is that bail bond SEO is your saving grace. Google will still rank bail companies for organic searches. Their logic? They aren’t profiting from the clicks like they were with AdWords. So people finding your services through organic search are finding it naturally, hence the term “organic.” For organic SEO to work, you need the following:

  • Custom Website
  • Inbound Links
  • Google My Business
  • Unique Content

Branding is Important

News for everyone in 2022, Google favors reputable brands over newcomers. A website is just that, a website. But a brand is something far superior. It is something evident in several properties throughout the web. Think about it. An active logo on their company website, company blog, social media profiles, and external domains will earn more trust than someone with only a company site. Branding is about expansion and outreach. Here’s how to build a bail brand in 2022:

  • Create a Bail Bond Logo
  • Hire a Digital Marketing Firm
  • Invest in Ongoing SEO Services

Outbound Marketing

Sometimes you have to go back to the future. Since online ads are dead, you might revisit some aspects of traditional marketing. Consider flyers, local radio spots, etc. There’s ways to modernize each of these techniques. For example, you can send brochures in digital form to everyone on your email list. Second, radio spots can now be podcast spots, which disseminate through various online platforms. Outbound marketing can include:

  • Digital Flyers
  • Email Lists / Newsletters
  • Podcast Spots

Bail Webmasters Can Help

Don’t know how to make bail bond logos? Or market them online, for that matter? There’s a solution. The name is Bail Webmasters, and we are a full digital marketing agency for bail bondsman. By providing the best bail bonds SEO on the market, we can supplement traffic lost from bail PPC ads’ death. We’ve helped bondsman recover from this blow by producing excellent websites with unique content and schema markup. We’ve also earned top Maps rankings on behalf of these companies, providing people with someone to call straight from their mobile device.

Bail Bond Marketing Local

The war on bail bonds could be discouraging for you as a business owner, but you can react one of two ways. The first way is to give up and quit, never to be seen in the bail industry again. The second way is to find a new path to the same destination. Online marketing is about lead generation. Although AdWords is dead, there are still ways to generate bail bond leads online. Sure, you’ll need the help of experts like those at Bail Webmasters, but with an affordable rate and a resume of experience within your industry, what’s the downside?

The Death of PPC Ads for Bail Bondsmen

Bail SEO: The Death of Bondsman Ads (COVER)

The Death of Bondsmen Ads

Google recently banned ads for bail services, and the implications for the industry could be significant. Because PPC ads have long been considered the bread and butter of bondsman marketing, bail companies will now have to look elsewhere to promote their services with search engine optimization, otherwise known as “SEO,” being on top of the list. Whether you agree or disagree with Google’s decision, nothing can change it. Bail Webmasters can help you make sense of what happened, why it happened, and what to do next.

What Does an Ad Ban Mean?

Google’s PPC platform, formerly known as AdWords and now known simply as Google Ads, no longer accepts bids from bail services. Any revenue your business was generating from Google Ads has ended. Bondsman services cannot advertise on Google anymore.

Why Did Google Ban Bail Ads?

Google disallows any ads that are considered by their definition to market a deceptive or harmful product. Bondsman services often profit from low-income communities unable to post bail after being arrested but before standing trial. Payments can put families in debt quickly. Even if the defendant is found innocent, it will severely hinder their long-term financial well-being — specifically for communities already struggling with income.

Bail Bondsman SEO

While the ethical reasons for banning bail ads have been made clear, Google has strategically withheld their financial motives. As much as Google has attempted to brand their decision as strictly ethical, the reality is that money is a factor. Because low-income communities don’t represent a worthwhile ROI for Google Ads, banning said ads does not impact their bottom line. Their motive for instituting this ban probably falls somewhere in between the two ideas.

What Can Bondsman Do About It?

Since bond dealers are unlikely to shut down their businesses, they must find new ways to market their services online. Since PPC is no longer an option, organic search optimization becomes the next best method to generate internet leads. Because every company within your industry is subject to the same regulations, you have every chance of outranking them on search results with a competent bail SEO service. Areas of optimization to focus on include:

On-Page SEO

Optimizing on-site web content refers to on-page SEO. On-page optimization includes everything from titles, headers, and meta descriptions, to body content, image alt text, and internal linking. Every bondsmen’s page aims to inform their target consumers. If someone gets arrested for a DUI, they’ll want to find a web page that talks specifically about DUI bail services and provides helpful information about how to proceed. Elements of on-page SEO include:

  • Content: The body text throughout each web page
  • Headers: The optimization of H1’s, H2’s, and H3’s on your pages
  • Images: The relevance of your on-page photos, as well as their alt text
  • Meta Descriptions: The length and relevance of your meta description
  • Titles: The SEO title of each page (Should include keywords, but only once)

When people think of SEO, they most frequently imagine on-page optimization. Keywords have always been a popular buzzword in the online marketing community, but they no longer hold as much weight as they once did. The highest-ranking pages today use a combination of keywords and relevant synonyms for a superior reading experience. The tactic of stuffing as many keywords as possible into your text is obsolete.

Off-Site SEO

Optimizing your website is a significant first step, but on-page SEO cannot alone make you rank towards the top of search results, in most cases. Remember, your web page only has to be incrementally better than your main competitors. So if your rivals are only doing on-page SEO, you can probably outrank them by doing it better. The reality, however, is that most websites have a full range of SEO methods that extend beyond the page. Elements of off-site SEO are:

  • Directory Listings (NAP): The claiming and optimization of business listings on Google, Yelp, etc.
  • Inbound Links: The acquisition of incoming links from authority websites within your niche
  • Social Media: The presence of your company’s brand on Facebook, Twitter, Instagram, etc.

Like with their decision to discontinue bail ads, Google has also brought the hammer down on spammy link building. The difference is that this shift in focus happened back in 2013. Many sites were heavily penalized for the illegitimate formation of backlinks and suffered significant ranking drops. It’s never been more important to keep your off-site SEO strategy within the regulations levied by Google and its constituents.

Technical SEO

Some parts of optimization have nothing to do with words and everything to do with the operation. Your content quality won’t matter if the website doesn’t load quickly enough or discourages simple navigation via a mobile device. Today, attention spans are shorter than ever before, and people are unwilling to wait for information. If they can’t get an optimal mobile experience from your website, they’ll move on to your competitor. Aspects of technical SEO are:

  • Mobile Design: The intuitiveness of your website’s display on smartphone devices
  • Page Navigation: The simplicity of your site’s navigation from smartphones and tablets
  • Site Speed: How fast your pages load once clicked on

Because users access the web on a wide range of devices, your bail website must display optimally on each one of them. Apple products like iPhones and iPads are top-rated, but other devices like the Google Pixel and Samsung Galaxy hold a significant market share. And despite its steady decline, we can’t forget about the good old desktop computer. The same is true of laptops, MacBooks, and other kinds of hybrid devices.

Bail Bondsman SEO vs PPC Chart

How Bail Webmasters Can Help

Since one of your business pillars has been pulled out from under you, investing in a marketing company to assist you with re-establishing your online presence is critical. Bail Webmasters can be that company for you. As specialists of bail marketing, our services are tailored specifically for guarantors, giving us a leg up on more general marketing firms. We understand keyword research and how to rank your website responsibly and sustainably. Our search engine optimization services consist of:

  • On-Page SEO: Titles, headers, images, body content, etc.
  • Off-Site SEO: Link building, NAP listings, social media, etc.
  • Technical SEO: Web design, site speed optimization, etc.

For many bail companies throughout the country, this is a stressful time. Because Google decided to disallow PPC ads marketing your services, many are scrambling to find a way to supplement that traffic. The first step is to avoid panic. Don’t do anything radical just because one of your primary traffic streams is no longer available. Understanding that you are under stress, Bail Webmasters can walk you through the process step by step and help you either regain or sustain your traffic and lead generation. Call 866-362-3378 to speak with an SEO specialist today.

Other Bail Marketing Options

Aside from SEO and the now-prohibited PPC advertisements, bond dealers have other avenues through which to pursue customer growth. There’s good old direct mail for bondsman looking to gain clients using a more traditional method. The problem with direct mail is that its ROI has grown increasingly limited over the years. The time spent crafting a graphically appealing postcard or flier is seldom worth its 1% or less response rate. Many of today’s consumers would respond more to inbound marketing, making them feel in control of their own decisions, rather than outbound marketing, which feels like tired salesmanship.

If direct mail is too antiquated, email marketing seems like a possible supplement. The problem with email marketing is that you must have a sizeable contact library to utilize it effectively. For bondsman new to the trade or to those who don’t have the customer base that merits a mass email newsletter, or something similar, SEO presents a far superior alternative to email marketing. Like with direct mail, email newsletters are fundamentally outbound marketing, and therefore generally work against the ideals of today’s consumers and their buying behaviors.

Digital Marketing Tips for Bail Bondsman

Digital Marketing Tips for Bail Bondsman

Implement These Digital Marketing Tips for Bail Bondsman in 2018

As we enter the 4th quarter of 2017, the main goal of bail agencies heading in to 2018 will be establishing their brand for a profitable and fruitful year. There are various techniques bondsman can use to build relationships with future clients, company partners, and general business allies in and out of the bail industry. The ultimate goal will be to acquire as many new customers as possible, and allow your online presence to translate to offline benefits. Here are 3 digital marketing tips for bail bondsman heading in to 2018.

1. Hire an SEO Marketing Company

The bail business is too hectic to handle the intricacies of internet marketing on your own. What you need is a professional search engine optimization company to put you to the top of Google search results. Be careful who you invest in though. Many companies will promise big results but fail to deliver, costing you major ROI. Look for these qualities in a good SEO company:

  • Affordability: Price is always a consideration, as it should be
  • Free Consultation: Your inquiries about their services should be informative and free of charge
  • Industry Knowledge: A “general” marketing company won’t be as valuable as one that specializes in bail bond companies
  • Specific Outline: Any prospective marketing company should be able to detail their process step by step

2. Start a Social Media Campaign

To get seen in this day in age, you have to be visible on social platforms like Facebook, Twitter, Instagram, and LinkedIn. You can even count YouTube as a form of social media. Customers are more comfortable doing business with a company they can see on popular digital channels. Having a social media presence helps bail agents:

  • Brand The Company: Branding is about associating your image, logo, etc. with positive qualities
  • Connect with Customers: Many internet users today prefer to communicate via social media apps
  • Create Social Signals: Likes, shares, follows, and mentions, all contribute to local SEO
  • Expand SERP Visibility: Having a Facebook and Twitter page gives you two more chances to rank an online entity on Google search results

3. Localize Your Internet Marketing Strategy

If you hire the right SEO company, they will account for the local SEO aspect of internet marketing. It is no longer enough to rank generally for terms like “bondsman” or “bail bonds for dui”. In today’s market, you must specify your service area, and the potential clients that you can accommodate. Some ways to to do that include:

  • Blog Posts: Schedule monthly blog posts that mention and reference local themes
  • Citation Sources: List your company on Google My Business, BBB, Yelp, and other directories
  • Discounts/Giveaways: Engage local consumers through digital discounts and or giveaways, which can be promoted via social media
  • SEO Title, Meta, Headers: Based on research, use local keywords in your SEO titles, meta descriptions, as well as your header tags (H1, H2, H3)

The #1 Bail Bonds SEO Company

Considering all the marketing expectations placed on local businesses, specifically bail bondsman, there is one clear choice for an internet marketing company. That is Bail Webmasters. We are a nation-wide internet marketing company that specializes in Bail Bonds SEO, Website Design, and Social Media Marketing. We work with bail agents all the time so know exactly what it takes to properly market your services to a wide audience. We will build your brand, expand your online presence, and get you what you ultimately need to be successful in 2018; customer acquisition. Call 866-362-3378 for bondsman internet marketing services today!

Callback

Hello! If you have any questions, leave your info below and we'll call you.