How to Maintain Digital Marketing During COVID-19 Pandemic

Bail Bonds COVID-19 Blog Cover

COVID-19 has shaken industries and entire economies. The novel coronavirus has had a deep impact on the strategies and operations of businesses all over the world. Even more thought-provoking is the realization that once this is all over, the way we do business is likely to be forever changed. As much as it is important to stay positive and look toward the light at the end of the tunnel; it is equally important to be proactive in the here and now. 

All is not lost – even as we are in the thick of the COVID-19 pandemic. It is now more important than ever to focus on your business’s digital marketing footprint. If you have little to no digital marketing footprint, we can help here at Bail SEO Webmasters. We specialize in devising specified digital marketing campaigns for bail bond services. 

And even if you already have a digital marketing strategy in place, it wouldn’t hurt to fortify it. You can call on us at any time to bolster your marketing efforts with our professional services. You can also read on here as we provide you with some tips on how you can maintain strong digital marketing efforts in the midst of COVID-19.

Strike While the Iron is Hot

It may seem like an odd time to leverage customer service but with every major shift in business comes alternate opportunities. One of the things that became very apparent shortly after the outbreak of COVID-19 was that businesses were using the situation as an opportunity to focus on customer service. Huge multi-national conglomerates and domestic corporations like McDonald’s and Cottonelle quickly sprang into action and launched targeted ad campaigns that highlighted their efforts to keep their employees and their customers safe.

As a bail bondsmen, you probably don’t have the budget for a glossy, country-wide media ad campaign but you are nonetheless capable of taking this opportunity to remind your customers that you are there for them. Creating content hubs on your website in the form of blog posts, YouTube videos and social media posts is a great way to reach out to your customers and let them know what you are doing to service them and keep them from contracting COVID-19.

It is important to highlight your business as one that is safe, open and taking the necessary precautions to prevent the spread of COVID-19. This will let people know that they can trust you and actually go to your facility if it is indeed open or at least, get in touch with you over the phone or online when they need your services.

Blog posts covering the importance of washing your hands or video tutorials on how to create your own mask are great ways to get people engaged in your content and aware of your business. Don’t forget to plug your name into any content you post so that your brand stays on the minds of your potential customers. 

Be Budget Flexible

As a bail bond provider, you may still have a decent amount of your marketing budget devoted to traditional marketing methods such as print ads, billboards, and event marketing. But now is the time to allocate more of those funds to digital marketing. Even if it is just for however long it takes for things to get back to normal, or relatively normal, you can’t afford to miss out on potential leads. People are staying at home and going online to read the news and get updated on COVID-19. They are buying groceries online and getting products delivered to their door. 

There are more eyes on the digital world now than normal so digital marketing strategies should make up the majority, if not all, of your marketing budget. Now may be a good time to invest in a PPC (Pay Per Click) service as it will help you capitalize on this possibly short-term trend and keep you aloft in an uncertain time. Use Google Ad services to find out which keywords are trending right now and invest some time into creating content that incorporates these keywords.

Hiring an SEO specialist or content creator familiar with the bail bond business would also be a good investment as such services will surely help you rank higher on Google searches. As things start to get better, it would probably be advisable to keep a healthy resource flow going into your digital marketing efforts. Google processes 75,000 unique searches every second and their search volume has increased 10-15 percent every year they have been live. That is very promising for now and the future.

But your business is unique and if you see that when things start settling down that your traditional marketing methods are once again your most effective, you can adapt your budget. But for now, it will certainly pay to be budget flexible.  

Leverage Social Media

Social media is on fire right now. With shelter in place orders being enforced in almost every state, people are staying at home most hours of the day. And what have they been doing to fill that time? It should come as no surprise to you that the answer is social media. And if it is, it’s time for you to boost your social media presence. Social media is blowing up right now as people are looking for a way to connect with their friends, family and the outside world and Twitter, Facebook, and Instagram are all providing ways for them to do so. 

As we mentioned in a previous section, social media affords a great way to let your customers know what you are doing to help prevent the spread of COVID-19. But there are so many other ways you can engage people and promote your business during this time. For instance, you can finally get around to replying to some of the comments and reviews made on your business’s Facebook page. Thank them for their patronage, ask them how their situation turned out and encourage them to stay safe and healthy during the pandemic.

Instagram has also recently rolled out a new sticker for users to include in their stories. It is being called the “Stay Home” sticker and every time someone includes it in their story, they get put into a larger group story which is trending very well right now. Try creating an Instagram story using this stick to get more eyes on your business. It is a great way to leverage a topic that is extremely relevant right now and can help give your business a fresher look.

Social media reviews are also very useful tools right now. Since Google Reviews is currently not posting any new submissions due to COVID-19 business closures, businesses need to look to alternative review sources. Facebook has the Facebook Recommendations feature which allows people to share their experience with your business so that their friends and family can see. This is a great opportunity to engage your customers and leverage their reviews to keep drawing in new customers. Yelp is another great forum that you should be asking your customers to use to leave a review of your business on. 

Be SEO Friendly

Last but not least, take this time as an opportunity to focus on Search Engine Optimization. FAQ’s are hot right now as people are asking similar questions about local businesses – Are they open? What are their new hours? What services are they still offering? Etc. So adding FAQ schema with answers to those kinds of questions on your website would be an easy and effective way to rank higher on Google searches. 

You can also optimize your Google My Business page by adding photos and verifying your location. Taking small steps like these to flesh out your GMB page will help people who are in your area find your business. And as a bail bondsman, local business is your bread and butter. That’s why longtail keywords are also important. Make sure that your website’s content utilizes longtail keywords that include the names of the cities and areas that you operate in. This will help Google pull up your site when people conduct searches like “bail bondsmen near me.”

Of course, if ever you are in doubt, it helps to hire professionals. Things have changed and though the changes aren’t necessarily for the better, they are presenting business owners with some unique marketing opportunities. Perhaps the best way to not only maintain but to grow your digital marketing presence in this time of pandemic is to hire professionals. A customized and specified SEO marketing strategy is well worth the investment in any economic climate. Here at Bail Webmasters, we offer industry insight and digital marketing services that are designed for the bail bond business. 

If you aren’t sure what you should be doing to make your target demographic aware of your business, professional services like ours will be able to help. We hope you stay safe and that your business thrives in these unstable times.