Digital Marketing Tips for Bail Bondsman

Digital Marketing Tips for Bail Bondsman

Implement These Digital Marketing Tips for Bail Bondsman in 2018

As we enter the 4th quarter of 2017, the main goal of bail agencies heading in to 2018 will be establishing their brand for a profitable and fruitful year. There are various techniques bondsman can use to build relationships with future clients, company partners, and general business allies in and out of the bail industry. The ultimate goal will be to acquire as many new customers as possible, and allow your online presence to translate to offline benefits. Here are 4 digital marketing tips for bail bondsman heading in to 2018.

1. Hire an SEO Marketing Company

The bail business is too hectic to handle the intricacies of internet marketing on your own. What you need is a professional search engine optimization company to put you to the top of Google search results. Be careful who you invest in though. Many companies will promise big results but fail to deliver, costing you major ROI. Look for these qualities in a good SEO company:

  • Affordability: Price is always a consideration, as it should be
  • Free Consultation: Your inquiries about their services should be informative and free of charge
  • Industry Knowledge: A “general” marketing company won’t be as valuable as one that specializes in bail bond companies
  • Specific Outline: Any prospective marketing company should be able to detail their process step by step

2. Start a Social Media Campaign

To get seen in this day in age, you have to be visible on social platforms like Facebook, Twitter, Instagram, and LinkedIn. You can even count YouTube as a form of social media. Customers are more comfortable doing business with a company they can see on popular digital channels. Having a social media presence helps bail agents:

  • Brand The Company: Branding is about associating your image, logo, etc. with positive qualities
  • Connect with Customers: Many internet users today prefer to communicate via social media apps
  • Create Social Signals: Likes, shares, follows, and mentions, all contribute to local SEO
  • Expand SERP Visibility: Having a Facebook and Twitter page gives you two more chances to rank an online entity on Google search results

3. Launch a Pay Per Click Campaign

SEO is the best long-term sustainable strategy for internet marketing, but it is not the quickest. Search engine optimization takes time to implement in more ways than one. First, the processes necessary to optimize your website take time and detailed work. Second, once the processes have been instituted, it takes some time for Google to crawl and index the site appropriately. To get leads fast, while you wait, launch a PPC campaign that can include the following:

  • Budget Control: Never overspend by setting a cap on your budget
  • Geo-Targeting: Use research to target specific locations that have a high demand and low supply
  • Keyword Targeting: Use research to target long-tail keywords that competitors are missing out on
  • Resource Efficiency: Allocate resources to users you know can service rather than “people in general”

4. Localize Your Internet Marketing Strategy

If you hire the right SEO company, they will account for the local SEO aspect of internet marketing. It is no longer enough to rank generally for terms like “bondsman” or “bail bonds for dui”. In today’s market, you must specify your service area, and the potential clients that you can accommodate. Some ways to to do that include:

  • Blog Posts: Schedule monthly blog posts that mention and reference local themes
  • Citation Sources: List your company on Google My Business, BBB, Yelp, and other directories
  • Discounts/Giveaways: Engage local consumers through digital discounts and or giveaways, which can be promoted via social media
  • SEO Title, Meta, Headers: Based on research, use local keywords in your SEO titles, meta descriptions, as well as your header tags (H1, H2, H3)

The #1 Bail Bonds SEO Company

Considering all the marketing expectations placed on local businesses, specifically bail bondsman, there is one clear choice for an internet marketing company. That is Bail Webmasters. We are a nation-wide internet marketing company that specializes in Bail Bonds SEO, Website Design, PPC, and Social Media Marketing. We work with bail agents all the time so know exactly what it takes to properly market your services to a wide audience. We will build your brand, expand your online presence, and get you what you ultimately need to be successful in 2018; customer acquisition. Call 866-362-3378 for bondsman internet marketing services today!