With online marketing, bail companies need address two key players: Google and consumers. Google’s search engine determines who sees a given website, and consumers determine if that website’s services is worth further investigation. To grow a successful bail bonds brand online, you’ll need to develop material that caters to both. That’s where content marketing comes into play!
Not only does content marketing create stronger ties with your community, it also creates new reasons for Google to list your bail company in higher ranks. Since Google Ads and Facebook PPC campaigns are no longer options, every bit of organic SEO for bail helps push your company to the top! If you’ve struggled to make headway in your local search results, be sure to pay close attention.
What is Content Marketing?
Content marketing is the creation, distribution, and management of content designed to engage customers with your brand without overtly selling them. In other words, it’s the process of connecting with your target market by providing them with valuable information. Now content marketing made it’s big debut around 5 years ago, and thousands of companies benefit from it. Nevertheless, countless businesses still struggle to understand why they should invest the time and money necessary to produce engaging content.
After all, this category of content isn’t designed to sell. That’s a hard pill for many to swallow. Before we can talk about how to create a client-drawing content marketing campaign, we have to understand the benefits of the activity.
How Can Content Marketing Help?
- Through informative content, bail companies draw interested people to their website (and social).
- More content means more keywords, creating additional phrases to rank for.
- Well-crafted material increases your brand’s authority (see E-A-T), encouraging higher ranks.
- By answering questions well enough, bail experts can earn featured listings in SERPs.
- Bail topics can naturally lead into applicable services, creating more phone calls.
It’s a Big, Big Content Marketing World
if you’re wanting to see real world applications of how content marketing helps business, just examine the countless industry leaders who continue to produce informative blogs, videos, case studies, and consumer how-to guides. It’s a big, big content marketing world, and there’s so much opportunity to gain exposure for your bail company brand.
The key is understanding the sort of information matters most to your given target market, then delivering that content in a format they can easily absorb.
Now, there are a lot of bail bonds agents out there in the United States. If you operate in a major city or metropolitan area, odds are you’re already competing with a handful. There’s great news, however! You don’t have to have a perfect (or even an elaborate) marketing strategy. It simply needs to be better than your competition. See what sort of bar your rivals have set, then exceed it!
Content Marketing Strategy
Now that we have our purpose and general methodology in mind, we can move forward with developing a tailored content marketing strategy. Your tactics must be specifically aligned with your average client profile and/or other consumer segments. If you deal with a lot of petty theft cases involving teens, it makes sense to produce content specifically targeted towards that age range (or their parents).
Next, you’ll need to understand what media channels your target consumer regularly enjoys. This could take a little digging! In general, visual media channels like Instagram and YouTube appeal to younger audiences, while Facebook and Twitter cater to slightly older audiences.
Once you find out where your future clients spend the most time, try reading some of the most commonly asked questions they have. One great way to research these questions is Google’s “People also ask” feature in search engine results pages. Simply type in a question that you’ve heard clients ask on a regular basis, and see if consumers are asking related questions in organic search. You can also find help keyword-related phrases from Answer the Public, a wonderful research tool for content marketing.
Content Marketing: Where to Start
- Analyze your average client profile, including their media consumption.
- Begin with formats that you’re comfortable with, then gradually expand.
- Find the hot topics and questions people are talking about.
- Develop content specifically designed to address these questions and concerns.
- Leverage your industry experience, but don’t pitch your services until the very end.
- Find out where you can share the content for added impact.
- Pick your most popular content and try updating it each year.
Blogging is by far the easiest content marketing medium to start with. You don’t need an advanced degree in journalism or English to produce an 800 word post on bailing out of a misdemeanor drug possession. In fact, most marketing experts recommend writing your content at a 9th grade reading level!
Remember, you’re catering to both Google and your target audience.
The easiest way to please both camps is to do your keyword research. Take your popular topic, find a mid-to-high volume keyword, then collect a handful of supporting keywords and phrases! When you incorporate these words naturally into your conversation, it provides direction for your readers and Google alike. That’s a winning combination for your bail bonds SEO!
When you’ve gotten some content marketing experience under your belt, try your hand at crafting some basic YouTube videos. The goal is still the same, to provide informative content for your target market. However, video provides valuable opportunities to subtly introduce team members and aspects of your business. How-to guides are a very hot commodity in YouTube, and you can easily share this material on your company website, Facebook, Instagram, and/or Twitter profiles. Sharing content is an important part of getting the most bang for your marketing buck, so be sure to share consistently!
Finding Your Online Success
So is content marketing worth it? Absolutely! The added exposure for brands, plus the boosted SEO for bail company websites makes it the perfect low-cost way to grow your business. With that being said, we know that bail agents are busy people.
That’s why our team at Bail Webmasters is here to help. For everything from optimized website design to traffic-building content marketing, our team provides outstanding results to bail companies all over the US! More traffic, better leads. What’s not to love?
Learn more about our services by calling us at (866) 362-3378!