The world of bail bonds SEO can be quite confusing to those who have no experience. And one of the most confusing terms that you may have heard out there is white-hat links. With their black hat counterparts, you might be feeling a bit confused. White-hat links are links that are built through SEO strategies that focus on the human audience as opposed to search engines. Not only that, it completely follows the rules that have been outlined for search engines and their policies.
Black hat links, meanwhile, are tactics that are used to drive traffic to a website through the exploitation of website loopholes. This means getting a higher search ranking than it should through more “organic” means.
Let’s take a step back first before we worry about white-hat links. First, we should have a firm understanding of just what link building is.
What is Link Building?
Link building the practice of building one-way hyperlinks to a website with the effort of improving search engine visibility. The most common strategies for this include building useful tools, content marketing, email outreach, public relations, and broken link building.
These links are important and have always been for SEO practices. These links help to build the authority behind that webpage through links from other websites. Google also focuses on link quality as opposed to quantity, meaning that it focuses on how good the links are more than how many there are.
What makes for (Good) White-hat Links?
Understanding what goes into a quality linking strategy will be the foundation for what you need to create quality white-hat links that really bolster your website. More importantly, white-hat links will build the overall authority of your page, giving you the recognition that every online entity wants.
It should go without saying that getting links from authoritative pages out there will also help your own website build that same authority. And those white-hat links are what will propel you even higher into the search rankings than ever before.
This can easily be achieved by checking with a proxy indicator of PageRank. When you put your URL in there, it gives it an overall URL Rating. Not only that, but a link’s quality is also determined by a domain’s overall site-wide authority.
Think of it like this: getting a link from a site like the New York Times will have a much larger impact than getting a link from an unknown blogger. This helps to build the overall authority of your website and strengthen its presence in Google’s SERPs.
Editorial Links vs Non-Editorial Links
Part of the key to creating white-hat links is also in getting more editorial links attributed to you. The difference here is that, with an editorial link, someone wrote about how awesome they think your website is and places the link accordingly.
With a non-editorial link, this is generally from creating a profile on a random site and dropping your link there. And it should go without saying that Google places far more weight in those editorially-placed links.
From the source:
“…creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines.”
Part of this is achieved through what is known as anchor text. Quality white-hat links will come from anchor text used throughout the writing. Not only that, Google actually uses anchor text as a ranking signal.
How to Create White-Hat Links Through These Methods
Thankfully, there are plenty of sites out there that can help you to develop those white-hat links that can really boost your overall SERP rankings and improve the visibility and ranking strength of your website as a whole.
These are just general methods that have been successful but it is important to note that this is by no means a scientific method of achieving this kind of success.
Create List Posts
This is essentially a list or a tips section that presents a specific number of items to the reader. Best of all, numbered lists can be about literally any topic you can think of, making it perfect for white-hat links.
It works because it provides a lot of value into smaller chunks that won’t scare off users who don’t particularly want to read a wall of text. Best of all, these lists generate more backlinks than any other content format out there.
For bail bondsmen, this could be a “8 things you need to know about bail bonds” kind of post. It provides helpful information but does so in a way that not only makes it easier for the reader to digest but with a lot of authoritative information behind it.
Make Use of Your Visual Assets
One of the best ways to create white-hat links for your website is to make certain that you are implementing images, videos, infographics, charts, diagrams and any other kind of visually-oriented piece of content.
As mentioned in the list post section, the idea is to make the content as easily-digestible for the reader as possible. Even better, visuals are very easy to link to. If you publish a chart on your website, you will get a link anytime someone shares that chart.
The linking of images and infographics is the quickest and best way to get long-lasting links to your website and engages your audience in a completely different way, creating white-hat links for your website.
Create ‘Ultimate Guides’
Again, the key here is to be authoritative and to present as much useful information to the user as humanly possible. There is no better way to provide a ton of helpful information to the user than in a guide that is jam-packed with information.
These ultimate guides are meant to be just that: a definitive source of information that covers all areas of the subject at hand. This is so that it becomes a go-to source for the audience to reference whenever they have questions regarding the topic at hand.
The more informative and helpful these guides are, the more it will be linked and shared. This helps to build the authority of the page itself as well as the website. And having a link-worthy piece also means that you can build links the old fashioned way: through email outreach.
There is no more reliable or dependable way to create strong backlinks than to reach out to the audience that you appeal to. This can be done by reverse-engineering a bit of information. That means searching for your target word, doing some link analysis of similar URLs for the same keyword, and finding websites that are more likely to link to your posts.
Once you’ve done this, there are resources out there that will help you get the email addresses associated with these sites. And once you have those all-important emails, you can begin with your email.
The key here is to send them a personalized script. Don’t make it sound like something you’ve sent to a million people. Keep it unique enough that they won’t just dismiss it as a spam email and disregard it entirely.
This is a great example of implementing white-hat links the easy way. These resource pages are there to link out to exceptional content on a specific topic. This can be done by using string searches in Google that center around your keyword plus things like “helpful resources”, “useful resources”, or “useful links”.
From here, you can find which websites will have the most authoritative impact on developing those white-hat links. And keep in mind that if your content is great, it won’t matter if it isn’t a good fit for that resource page.
Broken Link Building
This is a great way to develop white-hat links because it isn’t the same as begging someone for a quality link. Instead, you can add value to someone’s website. Find websites with lots of outbound links and check for the broken ones.
When you’ve done this, email the website owner about those broken links and use it as an opportunity to pitch content from your site to replace that broken link or links. Again, it is important to not sound too scripted or they will write you off immediately.
Being able to supplement their existing content with some of your own is a great way to develop those backlinks. They can really bolster your Google SERPs and help to develop your website’s overall authority on the web.
As you can see, there are a ton of ways of developing relevant and valuable backlinks. Best of all, they won’t land you in black hat territory. With white-hat links, your website will get the authority that it needs to stand out. And you won’t be taking shortcuts or employing the tactics that black hat linkers implement.
The key is to be consistent. Develop relevant information, and work diligently to create those inroads that can lead to valuable backlinking. When you have begun to establish your website as an authority, you will notice an uptick in backlinks. That should only strengthen over time.