Bail Bond SEO Do’s
In our previous post, we discussed improper Bail Bond SEO tactics. This week we will focus on proper SEO practices. For a bail bond company, being found online easily is critically important for business. And you need your bail bond company to be on top of the search engine results. There is an SEO joke that says, “Want to know the best place to hide a dead body? On the second page of Google search results.” The idea of course being, if you aren’t visible immediately, people won’t take the time to find you.
If you are ready to be found online by potential clients, check out these proper bail bond SEO tactics.
Unique Web Design
First off, you need a unique website design for your bail company. You should have a website that is created for your company alone, not from a template. And that webdesign should implement all of the following:
- Properly coded
- Easy to navigate
- Structured correctly
- Aesthetically pleasing
- A reflection of your company’s image
Content Worth Reading
Once you have a great design, you need content to match. A great bail bond site will be filled with informative, authoritative content. And this content will be unique and properly written. It will employ optimization without becoming spammy (i.e. keyword stuffing). Most of all, it is geared towards the reader, answering questions and providing real information.
Social Media Presence
Your bail bond company should also have a social media presence. And beyond just setting up your social media accounts, you should be tending to these accounts frequently. People today are interested in companies who have a presence across the entire internet, not just one place. And social media is a great way to engage your clients.
The above components of a great site will do you no good if your site is not worked on continually. Google wants to see a website that is tended to regularly. This means new content should be added, blogs should be posted and the technical aspects should be checked in an ongoing manner. All of this ongoing work, both onsite and offsite, provides your company with a higher ranking.
The above tips are only a few of the many things involved in good SEO for bail bond sites. We also help our clients with local mapping optimization, proper set up of registrar and hosting accounts, natural inbound linking and so much more.
If you are ready to start employing proper SEO for your bail bond company, give us a call right away! We will be happy to discuss your bail bond site’s options.