How Social Media Helps Your SEO

Wondering if social media will help your business? You may think it’s not worth the hassle, but a solid social media presence can go a long way in helping to improve your SEO. Here are just a few ways how social media helps your SEO.

Number of Followers Improves Your Ranking

how social media helps your seoThe more followers you have on social media sites such as Facebook, Twitter, and Google+, the better search engine ranking you’ll have. Your number of followers helps validate your online presence. Plus, more followers means higher rates of engagement, linking, sharing, and more. However, be warned that Google can tell when your 10,000 followers are bogus accounts. Don’t get scammed into buying followers; organic growth is far more beneficial when it comes to SEO.

More Links To Your Site

With more followers engaging with and sharing your content, you will get more backlinks to your site. Backlinks help boost your ratings with Google, and the more chances people have to get to your site, the better. And it helps to have multiple social media channels; diversified links are more beneficial than backlinks coming from just one source. You can look at social media as further communicating content and drawing people into your main site.

Social Sharing Give Your A Boost

The more engagement you have—shares, likes, retweets, comments, etc.—the better your authority is. Again, this engagement is best if organic, and search engines like to see this. Though not so much SEO-related and significant to your brand, social sharing also helps build credibility with your audience. With the significance of word-of-mouth, social sharing can give you a big brand boost as well as help your SEO.

Grow Brand Awareness

Speaking of brand awareness, social media is a major contributor. Users, especially the younger generation, expects businesses to operate social platforms in addition to a website. A regularly updated, consistent social presence will help your audience keep in touch with your business. To keep them from forgetting about you, occupy the valuable space available in social media.

For more information on internet marketing and how social media helps your SEO, call us today! We can help your get ahead of the competition by tailoring our services to fit your needs. For a free consultation about how to improve your business online, call Bail Webmasters at 866-362-3378.