Tag Archives: Bail SEO

How To Promote a Bail Bonds Company in 2020

If you’re wondering how to promote a bail bonds company in 2020, you’re not alone! With the shifting climate and legislation surrounding the bail industry, many companies wonder which advertising mediums are still worth their investment. Some still feel shaken from the loss of Google Ads and Facebook Advertising, which heavily stunted online ad channels for thousands of bail bonds companies!

Thankfully, there are several prime channels (physical and digital) that offer impressive lead-generating potential. We’ve identified a handful of these to investigate for your own bail bonds team. Keep in mind, availability will vary according to your city and business environment. But you can generally find opportunities in these throughout the US.

Let’s get started! 

Physical Asset Promotion

While we’re all about the digital marketing life here at Bail Webmasters, it’s clear that traditional mediums still have some value left to share. Few advertising mediums permanently disappear. Rather, they experience lulls and resurgences in popularity.  Any channel with a positive ROI is worth investigating. As long as your company message gets in front of receptive people (for the right price), go for it!

Just make sure that to do your own research on ROI and exposure; don’t let the advertising company do it for you. This protects you from over-enthusiastic, sometimes shady marketing companies that promise great results but don’t always deliver. Be sure to examine post-client reviews from local businesses, especially if you don’t have former experience with the firm.

Sponsorships

Team, organization, and event sponsorships still provide great exposure. Finding the right opportunities means identifying organizations that naturally fit with your target market. Choosing a broader audience means more people get exposed to your brand. However, it also ensures a costlier sponsorship.

A Chart Showing Costs of Sponsorship Opportunities

Organizations Like ZipSprout Make it Easier to Identify Sponsorships That Suit a Bail Audience.

On the other hand, smaller organizations and events can connect you with a smaller, but highly qualified audiences. You save money, and it’s easier to develop long-term relationships with your sponsored group. While it may require additional effort to research the perfect opportunities for your business, companies like ZipSprout make it easier.

Billboard Exposure

While small-time sponsorships act like a sharpened scalpel in advertising, billboards are more of a blunt instrument. They work incredibly well for broad-level exposure, especially in premium highway settings. With that being said, there’s very little way to control who sees your ad.

Cost of Purchasing a Billboard Ad in Fort Worth

Billboard Pricing Varies By Vendor, Sign Size, and Placement. Image Source: Times OOH Media

They can also be very expensive too, with high-end placements running in the high thousands.

Again, we’re all for advertising channels that continually provide a high ROI. Consider this powerful medium for your company and talk with a local vendor about pricing. You may find a great deal and great exposure!

Digital Marketing Promotion

More than many industries, bail companies depend on a steady stream of leads pouring in from digital channels. Digital marketing provides infinite opportunities to share your brand (and services) with the community. It’s not for the faint of heart however, because digital standards continually evolve. If you want to thrive in the online marketplace, you’ll need to keep up to date on search engine optimization and advertising channels.

For those researching how to promote a bail bonds company online, here are some fantastic ways to generate leads for your business.

Local News (Link and Quote)

One of the most important aspects of growing your digital brand is establishing your company as an industry authority. Backlinks, links on other sites directing people to your website, go a long way to do just that. Links from reputable sources, such as news providers, offer the greatest value for your brand because Google sees them as authoritative entities.

Put simply, getting quoted and linked to by an online news brand provides serious digital brand value!

Try finding some local news providers and asking them for opportunities to provide quotes and get linked. You might talk about bail industry reform or the justice system. Even mentions provide some value towards your ongoing website performance, so it’s worth the effort!

Retargeting Ads

While advertising giants like Google Ads and Facebook worked hard to push bail companies out of digital marketing, there are still plenty of options left on the table. In fact, bail companies can easily track and advertise to their target segments with the use of ad retargeting. This process uses digital cookies to identify website visitors and create banner ads for them in other websites. 

The Process of Ad Retargeting

Retargeting Ads Focus on Already Interested Individuals. Image From ReTargeter

Retargeting provides a high conversion rate because it specifically addresses people who have already visited your website or a competitor’s.

While more costly (in the long-term) than SEO for bail, retargeting offers plenty opportunities to increase your brand exposure. The familiarity it creates with potential clients could be a deciding factor in who they call first during a bail emergency.

Local SEO for Bail

Even before Google Ads ditched the bail industry, the vast majority of consumers only relied on organic search results. In fact, research from 2018 showed that up to 80% of search engine users skipped straight to organic results anyway. We’ve certainly grow accustomed to bypassing ads for convenience. While the search giant may not have a vested interest in advertising for the industry, it still has plenty of reason to support search consumers with quality SEO for bail companies.

Your company also has thousands of reasons to pursue a strong performance in local search! With so many leads circulating across the front page of search results, it’s more important than ever before to optimize your website and get ranked. If you’re wondering how to promote a bail bonds company in local search, there are a few key elements to focus on:

  • Your website (obviously)
  • Your Google My Business account
  • Your local listings (BBB, Yelp, etc)
  • Review collection

Web Optimization

Website SEO for Bail

We could spend hours talking about hundreds of itty-bitty optimization details that elevate a bail bonds company above the rest, and we already have. For now, let’s cover the basics again.

A lead-generating website focuses on streamlined navigation, diversified keyword usage, and conversational writing style. Start with a handful of top-level, general category pages. Then create keyword-rich pages for each specific service, and arrange them under the appropriate categories. This strategy allows your bail bonds business to generate more listings in local search, and it creates a healthy boost to your overall Google marketing strategy.

If you’ve been wondering how to promote a bail bonds company on a tighter budget, this is the easiest way to generate cheaper (but still high-quality) leads.

GMB

Setting Up Your GMB Account

It’s ironic that one of your most important digital assets should be absolutely free! Google My Business provides free listings for local companies, making it significantly easier to show up in local maps searches. While these listings are free, they do require a small amount of effort to claim and verify. If you haven’t already, sign up for your GMB account and get it verified ASAP!

Optimizing your account is crucial, both for generating leads and increasing conversions.

Make sure you continue to fill out and update your listing information as much as possible. Be sure to sign up for customer direct messaging too. This makes it more convenient for frantic family members and friends of would-be clients to contact your business. Finish off your GMB optimization by uploading pictures of your staff.

Listings & Reviews

Citation Listings & Client Reviews

The most qualified people to promote your bail business are the happy clients of years gone by. That’s why reviews are so essential for growing your online brand. If you’re wondering how to promote a bail bonds company through voices you can’t control, that’s easy. Simply provide outstanding service and provide multiple platforms for your fans to speak from.

Google encourages businesses to draw in feedback from multiple review sources.

For one, this creates multiple links back to your business. Backlinking is a metric used to establish a website’s brand authority and trustworthiness. If you have dozens of reviews pouring in from multiple sites (BBB, Yelp, Facebook, Google Reviews, etc.), that’s visible proof of your company’s ongoing activity. The more proof, the more incentive Google has to rank your company over other firms in local search. 

Bringing it All Together

Don’t think of these promotional venues as separate tools. In reality, they all work together to drive potential bail leads to your company. Billboards drive calls to your office, but they also encourage people to Google your business. Sponsorships create new opportunities to help the community, but they also improve people’s perceptions of your brand (online and offline).

No matter what channels you ultimately decide to promote through, make sure your company is ready to receive online leads with a fully optimized website! At Bail Webmasters, we support industry professionals from around the nation. Our custom designed and coded sites produces stronger rankings in local search, and higher-quality leads for businesses just like yours.

If you’d like to learn more about how we produce long-term growth for your business, give us a call at (866) 362-3378.

5 Appealing Bail Bond Websites That Stay Out of Marketing Prison

It’s easy to get bogged down in the process of designing a capable, productive website. However, for a fast action industry like bail bonding, there’s even more pressure to capture visitor attention. Navigation, writing style, and even color scheme play a crucial role in how well your target audience will respond when they land on your homepage.

Thankfully, there are plenty of seasoned bail veterans who’ve already nailed website design. Their example serves as an inspiration to new or struggling companies who’ve yet to master the science. Today, we’ll take a look at five fantastic bail bond websites that reveal what it takes to succeed in local search marketing. Along the way, we’ll identify the key elements that make these sites so alluring.

Cut Loose Homepage

#1: Cut Loose Bail Bonds

Simplicity often makes for more assertive communication. In the picture above, we can see that Cut Loose Bail Bonds’ marketing company opted for a text-light space above the fold. As a result, visitors quickly identify the company’s service area, phone number, and navigational menu without having to scroll. The downtown image also establishes locality, putting Sacramento natives just a bit more at ease.

Of course, the Cut Loose Bail Bonds website does more than look pretty. It also takes pinpoints the critical motivation that drives people to bail services in the first place: getting back to everyday life.

Excellent Content

Many bail agents focus so much on layouts and color scheming; they forget about messaging. Cut Loose’s marketing firm understood the powerful personal connection. They connect with their target market’s desire to preserve their jobs and get home to their families. Of course, they still take the opportunity to present a call to action that’s both convincing and easy-to-see.

The website’s mobile version renders very cleanly, with appropriate text size for reading on smaller devices. We could go into search engine optimization, contact forms, calls to action (CTAs), and other aspects that the team nailed in the design process, but we’ll save those elements for our other entries.

Cut Loose Bail Bonds’ Website Rating

  • Visual Design: 5/5
  • Writing: 4.5/5
  • Navigation: 5/5
  • CTAs & Contact Info: 5/5

Excellent imagery and clean spacing make for an enjoyable visitor experience. We even love the logo, and that’s rare.

Immediate Call To Action

#2: You Call Bail Bond Agency

Imagery communicates much faster than words. We are huge fans of text-light designs with powerful image hooks. Upon landing on the You Call Bail Bonds Agency’s homepage, you can immediately feel the tension this picture produces. Visitor attention isn’t challenged by extra text or calls to action, either. It’s just the logo, number, dropdown menu button, and a powerful header.

As you look through the rest of the page, the blue/grey/white color scheme remains remarkably consistent.

Category Block Concept

These clickable blocks fall just below the main header, making for faster navigation. While most companies focus on immediately listing out their service offerings, You Call takes a different approach with their category blocks. They direct visitors to more appropriate resources, such as a guide on the bonding process or a list of frequently asked customer questions.

That’s a smart move. It creates a sense of compassion and customer service that many bail company sites lack.

While the page’s text may seem smaller than usual, it does draw attention back to the key headers. That is a risky move because it forces people to concentrate more to read (especially on mobile devices). Despite this, the site still looks fantastic.

You Call Bail Bond Agency’s Website Rating

  • Visual Design: 4/5
  • Writing: 4/5
  • Navigation: 5/5
  • CTAs & Contact Info: 4/5

While small text makes the site a little tricky to read, it features a beautiful design and a clear focus on customer service in the content.

#3: Ammediate Bail Bonds

A high percentage of bail clients discover their agents through mobile search, making a responsive design essential. Frankly, most websites have already incorporated the mobile-friendly design into their website. Any businesses that haven’t are already way behind the curve. We love the clean design of Ammediate Bail Bonds’ mobile site.

Ammediate Mobile Version

In the picture above, notice how the phone number takes center position. A strategically placed number is perfect for individuals who need to locate the number quickly. Instead of having to scroll down and hunt for the number, it’s immediately visible. The number also features click to call functionality, so mobile users can directly connect via phone line.

Ammediate’s desktop site looks just as attractive. The purple color scheme looks very regal, despite the intense nature of the business. They even manage to create some strong symbolism. The traditional gavel and handcuffs lie in the background, while a happy family photo takes the main focus in front.

Service Page Optimization

Finally, we take a moment to leave the homepage and spend some time analyzing Ammediate Bail Bonds’ services. An unfortunate number of bail companies put all their design effort into the homepage alone. While it’s the most heavily visited area of the website, the service pages tend to look scant in comparison.

Ammediate spends just enough time sprucing up the service pages to make them presentable, without overdoing things on presentation. The neatly spaced text stands out, and we can see an apparent effort towards keyword-optimization. That’s a critical factor when it comes to local search marketing.

DUI Bail Service Page

Ammediate Bail Bonds’ Website Rating

  • Visual Design: 5/5
  • Writing: 5/5
  • Navigation: 5/5
  • CTAs & Contact Info: 4/5

Ammediate’s website depends on clean spacing and easy reading to support potential customers, and it looks fantastic in mobile viewing.

#4: Owens Bonding Co.

Our next entry comes from the Owens Bonding Co., a statewide bail organization in the heart of Kansas. Owens’ website features many of the same amenities we’ve reviewed in our other entries, but it’s also incorporated some tools that are worth examining. Overall, it’s an incredibly balanced combination of aesthetics and practicality.

Owens Bonding Homepage

You can tell from the get-go that this design focuses on functionality. Navigation, contact forms, and a hyperlinked number are all available above the fold. As we scroll down, category blocks appear for each of the major service branches: misdemeanor bail, felony bail, drug charges, and DUI bail. Whether a visitor needs quick access to the business or additional time to research, all the tools are laid out clearly for them. 

One layout element that we love is the collection of tabbies. Tabbies create multiple, short windows of text in an overlapping space. When you click on a tab at the top, it reveals the corresponding information. In the picture below, Owens Bonding Co. (or their marketing company) uses tabbies to share more detailed info regarding the company’s services, plus frequently asked questions.

Web Design Tabbies

These practical design tools save so much space, keeping Owen’s website concise but equally informative. They also translate well in mobile viewing, acting as dropdown boxes that open and collapse as needed. It makes for very convenient reading.

Owens Bonding Co. Website Rating

  • Visual Design: 5/5
  • Writing: 5/5
  • Navigation: 5/5
  • CTAs & Contact Info: 5/5

While the site may not be particularly “fancy,” Owens Bonding Co. presents a convenient and informative website that ticks off all the boxes we’re monitoring. It’s clean, it looks great on mobile, and the pages have keywords optimized for local search. Full marks.

ATX Bail Bonds Homepage

#5: ATX Bail Bonds

This last entry may be a bit of a surprise for some. Many companies only see flashy graphic design as the critical metric for website success, but that’s rarely the case. Sometimes the most straightforward methods have the most significant impact, as is the case with ATX Bail Bonds.

Again, we’ve picked a site that relies on open spacing rather than stuffing in as much information as possible. White space makes it easy to locate desired services and contact information quickly. It also allows the site to render well on mobile devices. However, it’s not the visual design that draws us to ATX’s website; it’s the visitor tools.

ATX Service Tools (Screenshot)

The website includes tools to help people search for jailed loved ones, investigate potential warrants, and even check upcoming court dates. ATX goes out of its way to aid current and prospective clients alike, creating a higher standard for customer service-centered web design. Some bail bond websites incorporate similar tools, but it’s still rare to see.

ATX Bail Bonds Website Rating

  • Visual Design: 3.5/5
  • Writing: 3.5/5
  • Navigation: 5/5
  • CTAs & Contact Info: 5/5

It’s not as flashy as other bail bond websites, but this company shows more customer-focused effort than most. That impresses us enough to make this list.

Final Thoughts

Thousands of bail bond websites cover the web, but few portray the capable design, writing, and functionality necessary to win local search success. If your bail company has struggled to assemble a dynamic website like the ones we’ve discussed, let them serve as guiding examples. In the meantime, our team at Bail Webmasters is happy to support your business with custom web design, SEO, and reputation management services.

Posted: | Updated: Nov 11, 2020 | Categories: Website Design

Homepage Transformation: Stronger Web Design for More Calls

Considering how hard your team works to serve your clients, wouldn’t it be nice if your website worked just as hard to bring them in? Our crew at Bail Webmasters has compiled a shortlist of helpful web design tips that will help your business rank up in local search and earn more calls in the process. If your team has struggled with the occasional low conversion rate, be sure to read along!

Design Tip #1: Make Everything Responsive

Web Design Suited for Mobile Devices

A Great Example of Fully Responsive Web Design. Notice the Call to Action.

You probably already know that websites should be mobile friendly. But how responsive is your website, really? While practically most web design templates can conform to pocket-size dimensions, it doesn’t always come out so nice! It takes very intentional work to make sure all of your homepage elements come out in a legible and tasteful style.

Ample Menu Space

Perhaps the most essential element of your homepage is your navigational menu. We’ll talk more about menu design later, but many businesses negatively impact their call conversions by forgetting their dropdown menu. Make sure that your menu not only conforms to the proper dimensions but that it’s easy to read and scroll through. If you’ve ever struggled to view a service menu on your phone, you’ll understand just how crucial complete responsiveness is to the user experience.

Clear Calls to Action

When dealing with smaller dimensions, some parts of your homepage inevitably get shoved further down. This can be a serious problem if your call to action gets pushed to far, extending the time it takes for a potential client to call your phone number. While a patient consumer may take their time to carefully scroll down, a frantic individual might quit too soon. In the example to the right, note how the mobile version actually emphasizes the phone number and direction to call.

Mobile web design actually produces many opportunities to streamline the search process for consumers in need of bail. A seasoned bail SEO company should produce mobile designs just as productive (or more so) than their associated desktop versions. Since the concept has been around for years now, there’s simply no excuse not to offer responsive design!

Category Block Web Design Feature

Category Blocks Make it a Little Easier for Clients to Find Their Desired Services.

Design Tip #2: Streamline Navigation

In a frantic situation involving a jailed child, how long do you think Mom is willing to wait before giving up and trying another website? Instead of throwing up roadblocks between her and immediate relief, make it as easy as possible for a potential client to find their services and contact your business. Thankfully, there are many different tools bail companies can use to streamline their web design and ease the user experience.

Popular Streamlining Techniques

  • Dropdown menus
  • Service category blocks
  • Schema lists
  • Instant messaging
  • Search bars
  • Floating menus and forms
  • Bulleted link lists

Again, the menu is probably the most important tool in your arsenal for connecting clients with their desired service. For the best search experience, be sure to limit the number of categories included in the dropdown area. Businesses mistakenly believe that cramming every potential solution into their menu helps, when the opposite is true! Limit your menu to a handful of top level categories and child service pages. 

Other Helpful Navigational Tools

Cat Blocks

Service Category Blocks

Notice how many bail bond companies place three or four category blocks near the top of their pages? You can see in the picture above just how convenient these blocks are for kicking off the search process. Most bail SEO specialists know that a handful of crimes make up the vast majority of calls for their clients. Those categories may vary by city and state, but you get the idea.

Schema Lists

Schema Lists

Similar to category blocks, schema lists are useful for creating a longer list of services in the middle of a text block. Each item in the list features a hyperlinked service title above a description and/or call to action. While schema lists are a popular staple of more advanced homepage web design, they also work well in top level category pages (such as “Felony Bail Services”) for linking to related pages.

Be sure to try out these amazing tools if your business utilizes multiple levels of service pages!

Contact Forms

Direct Contact Forms & Messaging

Sometimes, the easiest way to help a potential client find what they need is to interact with them directly. Direct contact forms make it easy for a worried parent, relative, or partner to describe their situation and find relief faster. Not only does this make an agent’s job considerably simpler, it also builds investment with the potential client.

A lot of businesses place their forms at the very bottom of their homepage, but a page top form can be even more effective. Try it out!

One of the great parts of web design is experimentation. While these tools we’ve mentioned offer tremendous utility and lead generating capabilities, they’re not for everyone. Figure out what works for your business, and continue your path of SEO for bail!

A Clever Web Design Addition With a Step By Step Guide

A Step By Step Guide Helps Create Expectations and Sooth Worried Clients.

Design Tip #3: Earn More Trust

If a potential client lands on your site, they’ve already deemed you trustworthy enough to click. Why stop there? There’s so much you can do to continue developing that pre-call confidence! Earning your site visitors’ trust goes a long way toward that first phone call.

There are a few basic principles that clever web developers use to develop trust:

  • A. Set expectations
  • B. Prove expertise
  • C. Show accountability

Anyone can claim to offer bail bond services, but only a dedicated few go through the trouble of explaining their process step by step (as seen in the example above). Not only does this put readers in the right mindset to make the call, it helps them prepare for the next steps. In general, bail bond companies who work hard to set expectations reap earn stronger customer satisfaction.

Proving your expertise is easier said than done, unless you’ve already taken the time to develop relationships with your local citation companies. Considering the stain that skeezy bail agents have put on the industry, an A+ rating from the Better Business Bureau or a similar listing directory can go a long way towards putting people at ease. Let people know just how awesome your team is!

Integrating Reviews into a Website Design

Review Integration into Your Website Helps Build Trust by Showing Accountability.

One great way to show off your premium customer service and show accountability at the same time is by integrating your reviews into your homepage. Nothing speaks louder than the voice of a very happy customer, especially when a loved one’s involved. If your company averages between four and five stars, this web design decision is practically a no-brainer.

Don’t worry if the occasional negative review gets mixed in with the rest. If your company continues to offer good service, the odd complaint only makes your reviews feel more real!

Team Up With Bail Webmasters

Want to make your web design process even easier? Team up with the seasoned designers, writers, and SEO pros at Bail Webmasters. We’ve worked with companies all over the US, delivering better search rankings, higher traffic, and stronger conversion rates. Our experts start by identifying your needs, then crafting a custom website for your hardworking company.

It all starts with a free consultation at (866) 362-3378. Give us a call today!

Posted: | Updated: Dec 11, 2019 | Categories: Website Design

Finding Your Winning Bail Bonds Keyword Strategy

Until recently, it used to be that bail bondsmen rarely needed a sophisticated keyword strategy for Google SEO. With the death of bail PPC however, there’s no paying around the competition. Countless bail bond agents now have to compete solely on the field of organic search results.

It’s time to do the research. It’s time to create a working keyword strategy.

Today, we’ll dig into how SEO for bail bondsmen and how to develop a working collection of keywords. It’s up to you (or your digital marketing team) to do the research, but this guide should make it that process much simpler! Let’s get to work.

Step #1: Research Your Primary Bail Keywords

Bail Bonds Keyword List From SEMrush

Primary Keywords Often Come With Strong Competition.

Of course, the first step to creating a working keyword strategy is developing a short roster of primary keywords. Think of these as the words and phrases you ultimately want to rank for. Keep in mind, these are usually the most highly contested words in the industry. Again, there’s no more pay-to-win strategy with Facebook Ads and Google Ads out of the picture. These keywords will take time and a lot of effort to rank for (at least on the front page). 

Keep in mind, there are ways of bypassing much of the competition for these keywords. We’ll talk about that later. You probably already know many of these words by heart!

  • Bail bondsman
  • Bail bonds 
  • Misdemeanor bail
  • Felony bail
  • Bail services

Where to Find Primary Bail Bonds Keywords

So how can a bail bond agent go about collecting all these hot phrases for their keyword strategy? Perhaps the easiest way is to peruse front-page ranking companies and sift through their pages. Not only do successful companies know which keywords offer the best results, they also know how to use them. After all, keyword optimization is a crucial part of SEO for bail.

Another simple way to harvest your keyword list is to use research tools like SEMrush. The tool reports search volume for whatever words you to check, plus related terms. You can even test results for nearby major cities, if there’s enough volume.

The SEMrush Search Bar for Keyword Research

SEMrush Offers Very Convenient Search and Keyword Performance Tools. Source: SEMrush

While you should certainly target high volume keywords, try to find phrases that not every bail bondsman would aim for. While you may not immediately earn front page rank for primary keywords, that doesn’t mean you can’t create substantial business from your keyword list. However, you’ll need a foundation to build off of in the meantime. Which leads us to step #2…

Step #2: Collect Your Secondary Bail Keywords

What on earth are secondary keywords? Think of these phrases as the second stringers that didn’t quite get the amount of traffic you wanted for your primaries. Secondary keywords offer middle to low volumes, but with little to no competition. At Bail Webmasters, we prize secondaries because of how easy they are to rank well for. With these phrases, you can quickly build traffic for your bail company website

That’s good news for freshly-minted bondsmen, who can’t get fast results from primary keywords.

While secondaries lack in high traffic volume, they make up for in variety. It’s possible to earn front page ranks for hundreds of these keywords. Even if a secondary keyword produces one lead a month, combining hundreds of these keywords could result in substantial new growth for your bail SEO and lead development!

Examples of Secondary Bail Keywords

  • Misdemeanor bail bondsmen
  • Bail bonds for drug charges
  • DUI bail bond service
  • Domestic violence bail bonds

Where to Find Secondary Bail Bond Keywords

Two fantastic tools spring to mind when it comes to secondary keywords: SEMrush and Ubersuggest. The first tool, like we’ve already mentioned, offers helpful traffic volume and alternative keyword suggestions. Our second tool, Ubersuggest, analyses your choice of website and sees what keywords that site ranks for. Put in a prolific competitor’s website, and see what sort of keywords they’re ranking for. For seasoned bail bondsmen: check the health of your own website by putting in your URL.

Using Ubersuggest to Help With Keyword Strategy

Notice How This Bail Bondsman Earns Traffic From Location Based Keywords. Source: Ubersuggest

Make sure your keyword strategy relies on these lucrative secondary terms, not just primaries. You’ll notice much quicker development as your business takes off. Relying solely on primary keywords however, is a good recipe for disaster.

Thankfully, there is one helpful way to get around some of the competition for these highly-contested phrases. That’s where we come to step #3…

Step #3: Optimize Bail Keywords by Location

In our image from Ubersuggest (above), you’ll notice some high performing keywords augmented with locations. These are a form of “long-tail” keyword. While location-based phrases may not garner as much traffic as a national-level term, they also cut out the vast majority competing websites. After all, why should you try to compete with seasoned bail companies out in another state?

National-Level Keyword Strategy in Ubersuggest

High Volumes and Lack of PPC Drives Up the SEO Difficulty. Source: Ubersuggest

This keyword enjoys a pretty high search volume. Naturally, many bail bonds companies want to rank high for this keyword, making it harder to earn front page listings. Now, look what happens when we add a location “tail” to the phrase.

Localized Keyword Strategy Shown in Ubersuggest

Traffic Volume Naturally Falls, But So Does Competition. Source: Ubersuggest

Now, some companies might take the principle of localized keyword strategy and create scores of city pages. While this might be a great idea for your local bail SEO, most companies flub on the execution. They create a thin block of content, then duplicate it for all of their pages. This is bad SEO for bail, or any other industry for that matter. To harness the power of localized keyword strategy in city pages, try to restrict yourself to a dozen cities with well-written, custom content for each page. Better yet, focus all your efforts into a handful of super-optimized county pages!

Make sure to sprinkle these long-tail, localized keywords throughout each of your service pages, plus your homepage.

Bonus Step: Target Hot Consumer Questions

Google respects businesses that take the time to answer popular consumer concerns. In the sort of stressful legal situations that involve bail bond services, you can bet potential clients have crucial questions about the process. That’s why Google awards featured snippet results for businesses that take the time to carefully answer these important consumer concerns.

Keyword Strategy Through Q&A's

Out of 21.7 Million Results, This Featured Snippet Ranked 1st.

Your business can target these popular questions as a regular part of your keyword strategy. Whether you address them in your service pages, a dedicated Q&A, or even blog posts, it’s worth the effort for your bail bonds SEO. Featured snippets often receive a hefty volume of traffic, drawing more attention to your brand and elevating your other pages in local search results.

How to Research Consumer Questions

Use your customer’s common questions as a guide for your search. If you want, simply start by Googling “How do bail bonds work?” and consulting the People also ask section. This search engine page results (SERP) feature generates some of the hottest questions related to your original. See below for an example. Taking time to answer consumer questions is a naturally part of content marketing too.

Consulting People Also Ask for Keyword Strategy

Notice How the High Ranking Website Address the Question in Their Content.

Consult Bail Webmasters for Keyword Strategy!

Has your bail bonds company struggled to grow business online? Our seasoned team at Bail Webmasters would love to help! We support bondsmen all over the country, providing custom-website development, optimized keyword strategy, and engaging content marketing. Our bail clients enjoy premium local rankings, higher traffic flow, and fantastic lead generation. Why don’t you call us today at (866) 362-3378 and get a free consultation with one of our bail SEO specialists? We can’t wait to serve you!

Posted: | Updated: Jul 19, 2019 | Categories: SEO