Tag Archives: Local Search Marketing

5 Appealing Bail Bond Websites That Stay Out of Marketing Prison

It’s easy to get bogged down in the process of designing a capable, productive website. However, for a fast action industry like bail bonding, there’s even more pressure to capture visitor attention. Navigation, writing style, and even color scheme play a crucial role in how well your target audience will respond when they land on your homepage.

Thankfully, there are plenty of seasoned bail veterans who’ve already nailed website design. Their example serves as an inspiration to new or struggling companies who’ve yet to master the science. Today, we’ll take a look at five fantastic bail bond websites that reveal what it takes to succeed in local search marketing. Along the way, we’ll identify the key elements that make these sites so alluring.

Cut Loose Homepage

#1: Cut Loose Bail Bonds

Simplicity often makes for more assertive communication. In the picture above, we can see that Cut Loose Bail Bonds’ marketing company opted for a text-light space above the fold. As a result, visitors quickly identify the company’s service area, phone number, and navigational menu without having to scroll. The downtown image also establishes locality, putting Sacramento natives just a bit more at ease.

Of course, the Cut Loose Bail Bonds website does more than look pretty. It also takes pinpoints the critical motivation that drives people to bail services in the first place: getting back to everyday life.

Excellent Content

Many bail agents focus so much on layouts and color scheming; they forget about messaging. Cut Loose’s marketing firm understood the powerful personal connection. They connect with their target market’s desire to preserve their jobs and get home to their families. Of course, they still take the opportunity to present a call to action that’s both convincing and easy-to-see.

The website’s mobile version renders very cleanly, with appropriate text size for reading on smaller devices. We could go into search engine optimization, contact forms, calls to action (CTAs), and other aspects that the team nailed in the design process, but we’ll save those elements for our other entries.

Cut Loose Bail Bonds’ Website Rating

  • Visual Design: 5/5
  • Writing: 4.5/5
  • Navigation: 5/5
  • CTAs & Contact Info: 5/5

Excellent imagery and clean spacing make for an enjoyable visitor experience. We even love the logo, and that’s rare.

Immediate Call To Action

#2: You Call Bail Bond Agency

Imagery communicates much faster than words. We are huge fans of text-light designs with powerful image hooks. Upon landing on the You Call Bail Bonds Agency’s homepage, you can immediately feel the tension this picture produces. Visitor attention isn’t challenged by extra text or calls to action, either. It’s just the logo, number, dropdown menu button, and a powerful header.

As you look through the rest of the page, the blue/grey/white color scheme remains remarkably consistent.

Category Block Concept

These clickable blocks fall just below the main header, making for faster navigation. While most companies focus on immediately listing out their service offerings, You Call takes a different approach with their category blocks. They direct visitors to more appropriate resources, such as a guide on the bonding process or a list of frequently asked customer questions.

That’s a smart move. It creates a sense of compassion and customer service that many bail company sites lack.

While the page’s text may seem smaller than usual, it does draw attention back to the key headers. That is a risky move because it forces people to concentrate more to read (especially on mobile devices). Despite this, the site still looks fantastic.

You Call Bail Bond Agency’s Website Rating

  • Visual Design: 4/5
  • Writing: 4/5
  • Navigation: 5/5
  • CTAs & Contact Info: 4/5

While small text makes the site a little tricky to read, it features a beautiful design and a clear focus on customer service in the content.

#3: Ammediate Bail Bonds

A high percentage of bail clients discover their agents through mobile search, making a responsive design essential. Frankly, most websites have already incorporated the mobile-friendly design into their website. Any businesses that haven’t are already way behind the curve. We love the clean design of Ammediate Bail Bonds’ mobile site.

Ammediate Mobile Version

In the picture above, notice how the phone number takes center position. A strategically placed number is perfect for individuals who need to locate the number quickly. Instead of having to scroll down and hunt for the number, it’s immediately visible. The number also features click to call functionality, so mobile users can directly connect via phone line.

Ammediate’s desktop site looks just as attractive. The purple color scheme looks very regal, despite the intense nature of the business. They even manage to create some strong symbolism. The traditional gavel and handcuffs lie in the background, while a happy family photo takes the main focus in front.

Service Page Optimization

Finally, we take a moment to leave the homepage and spend some time analyzing Ammediate Bail Bonds’ services. An unfortunate number of bail companies put all their design effort into the homepage alone. While it’s the most heavily visited area of the website, the service pages tend to look scant in comparison.

Ammediate spends just enough time sprucing up the service pages to make them presentable, without overdoing things on presentation. The neatly spaced text stands out, and we can see an apparent effort towards keyword-optimization. That’s a critical factor when it comes to local search marketing.

DUI Bail Service Page

Ammediate Bail Bonds’ Website Rating

  • Visual Design: 5/5
  • Writing: 5/5
  • Navigation: 5/5
  • CTAs & Contact Info: 4/5

Ammediate’s website depends on clean spacing and easy reading to support potential customers, and it looks fantastic in mobile viewing.

#4: Owens Bonding Co.

Our next entry comes from the Owens Bonding Co., a statewide bail organization in the heart of Kansas. Owens’ website features many of the same amenities we’ve reviewed in our other entries, but it’s also incorporated some tools that are worth examining. Overall, it’s an incredibly balanced combination of aesthetics and practicality.

Owens Bonding Homepage

You can tell from the get-go that this design focuses on functionality. Navigation, contact forms, and a hyperlinked number are all available above the fold. As we scroll down, category blocks appear for each of the major service branches: misdemeanor bail, felony bail, drug charges, and DUI bail. Whether a visitor needs quick access to the business or additional time to research, all the tools are laid out clearly for them. 

One layout element that we love is the collection of tabbies. Tabbies create multiple, short windows of text in an overlapping space. When you click on a tab at the top, it reveals the corresponding information. In the picture below, Owens Bonding Co. (or their marketing company) uses tabbies to share more detailed info regarding the company’s services, plus frequently asked questions.

Web Design Tabbies

These practical design tools save so much space, keeping Owen’s website concise but equally informative. They also translate well in mobile viewing, acting as dropdown boxes that open and collapse as needed. It makes for very convenient reading.

Owens Bonding Co. Website Rating

  • Visual Design: 5/5
  • Writing: 5/5
  • Navigation: 5/5
  • CTAs & Contact Info: 5/5

While the site may not be particularly “fancy,” Owens Bonding Co. presents a convenient and informative website that ticks off all the boxes we’re monitoring. It’s clean, it looks great on mobile, and the pages have keywords optimized for local search. Full marks.

ATX Bail Bonds Homepage

#5: ATX Bail Bonds

This last entry may be a bit of a surprise for some. Many companies only see flashy graphic design as the critical metric for website success, but that’s rarely the case. Sometimes the most straightforward methods have the most significant impact, as is the case with ATX Bail Bonds.

Again, we’ve picked a site that relies on open spacing rather than stuffing in as much information as possible. White space makes it easy to locate desired services and contact information quickly. It also allows the site to render well on mobile devices. However, it’s not the visual design that draws us to ATX’s website; it’s the visitor tools.

ATX Service Tools (Screenshot)

The website includes tools to help people search for jailed loved ones, investigate potential warrants, and even check upcoming court dates. ATX goes out of its way to aid current and prospective clients alike, creating a higher standard for customer service-centered web design. Some bail bond websites incorporate similar tools, but it’s still rare to see.

ATX Bail Bonds Website Rating

  • Visual Design: 3.5/5
  • Writing: 3.5/5
  • Navigation: 5/5
  • CTAs & Contact Info: 5/5

It’s not as flashy as other bail bond websites, but this company shows more customer-focused effort than most. That impresses us enough to make this list.

Final Thoughts

Thousands of bail bond websites cover the web, but few portray the capable design, writing, and functionality necessary to win local search success. If your bail company has struggled to assemble a dynamic website like the ones we’ve discussed, let them serve as guiding examples. In the meantime, our team at Bail Webmasters is happy to support your business with custom web design, SEO, and reputation management services.

Posted: | Updated: Nov 11, 2020 | Categories: Website Design