Considering how hard your team works to serve your clients, wouldn’t it be nice if your website worked just as hard to bring them in? Our crew at Bail Webmasters has compiled a shortlist of helpful web design tips that will help your business rank up in local search and earn more calls in the process. If your team has struggled with the occasional low conversion rate, be sure to read along!
Design Tip #1: Make Everything Responsive
You probably already know that websites should be mobile friendly. But how responsive is your website, really? While practically most web design templates can conform to pocket-size dimensions, it doesn’t always come out so nice! It takes very intentional work to make sure all of your homepage elements come out in a legible and tasteful style.
Ample Menu Space
Perhaps the most essential element of your homepage is your navigational menu. We’ll talk more about menu design later, but many businesses negatively impact their call conversions by forgetting their dropdown menu. Make sure that your menu not only conforms to the proper dimensions but that it’s easy to read and scroll through. If you’ve ever struggled to view a service menu on your phone, you’ll understand just how crucial complete responsiveness is to the user experience.
Clear Calls to Action
When dealing with smaller dimensions, some parts of your homepage inevitably get shoved further down. This can be a serious problem if your call to action gets pushed to far, extending the time it takes for a potential client to call your phone number. While a patient consumer may take their time to carefully scroll down, a frantic individual might quit too soon. In the example to the right, note how the mobile version actually emphasizes the phone number and direction to call.
Mobile web design actually produces many opportunities to streamline the search process for consumers in need of bail. A seasoned bail SEO company should produce mobile designs just as productive (or more so) than their associated desktop versions. Since the concept has been around for years now, there’s simply no excuse not to offer responsive design!
Design Tip #2: Streamline Navigation
In a frantic situation involving a jailed child, how long do you think Mom is willing to wait before giving up and trying another website? Instead of throwing up roadblocks between her and immediate relief, make it as easy as possible for a potential client to find their services and contact your business. Thankfully, there are many different tools bail companies can use to streamline their web design and ease the user experience.
Popular Streamlining Techniques
- Dropdown menus
- Service category blocks
- Schema lists
- Instant messaging
- Search bars
- Floating menus and forms
- Bulleted link lists
Again, the menu is probably the most important tool in your arsenal for connecting clients with their desired service. For the best search experience, be sure to limit the number of categories included in the dropdown area. Businesses mistakenly believe that cramming every potential solution into their menu helps, when the opposite is true! Limit your menu to a handful of top level categories and child service pages.
Other Helpful Navigational Tools
Service Category Blocks
Notice how many bail bond companies place three or four category blocks near the top of their pages? You can see in the picture above just how convenient these blocks are for kicking off the search process. Most bail SEO specialists know that a handful of crimes make up the vast majority of calls for their clients. Those categories may vary by city and state, but you get the idea.
Similar to category blocks, schema lists are useful for creating a longer list of services in the middle of a text block. Each item in the list features a hyperlinked service title above a description and/or call to action. While schema lists are a popular staple of more advanced homepage web design, they also work well in top level category pages (such as “Felony Bail Services”) for linking to related pages.
Be sure to try out these amazing tools if your business utilizes multiple levels of service pages!
Direct Contact Forms & Messaging
Sometimes, the easiest way to help a potential client find what they need is to interact with them directly. Direct contact forms make it easy for a worried parent, relative, or partner to describe their situation and find relief faster. Not only does this make an agent’s job considerably simpler, it also builds investment with the potential client.
A lot of businesses place their forms at the very bottom of their homepage, but a page top form can be even more effective. Try it out!
One of the great parts of web design is experimentation. While these tools we’ve mentioned offer tremendous utility and lead generating capabilities, they’re not for everyone. Figure out what works for your business, and continue your path of SEO for bail!
Design Tip #3: Earn More Trust
If a potential client lands on your site, they’ve already deemed you trustworthy enough to click. Why stop there? There’s so much you can do to continue developing that pre-call confidence! Earning your site visitors’ trust goes a long way toward that first phone call.
There are a few basic principles that clever web developers use to develop trust:
- A. Set expectations
- B. Prove expertise
- C. Show accountability
Anyone can claim to offer bail bond services, but only a dedicated few go through the trouble of explaining their process step by step (as seen in the example above). Not only does this put readers in the right mindset to make the call, it helps them prepare for the next steps. In general, bail bond companies who work hard to set expectations reap earn stronger customer satisfaction.
Proving your expertise is easier said than done, unless you’ve already taken the time to develop relationships with your local citation companies. Considering the stain that skeezy bail agents have put on the industry, an A+ rating from the Better Business Bureau or a similar listing directory can go a long way towards putting people at ease. Let people know just how awesome your team is!
One great way to show off your premium customer service and show accountability at the same time is by integrating your reviews into your homepage. Nothing speaks louder than the voice of a very happy customer, especially when a loved one’s involved. If your company averages between four and five stars, this web design decision is practically a no-brainer.
Don’t worry if the occasional negative review gets mixed in with the rest. If your company continues to offer good service, the odd complaint only makes your reviews feel more real!
Team Up With Bail Webmasters
Want to make your web design process even easier? Team up with the seasoned designers, writers, and SEO pros at Bail Webmasters. We’ve worked with companies all over the US, delivering better search rankings, higher traffic, and stronger conversion rates. Our experts start by identifying your needs, then crafting a custom website for your hardworking company.
It all starts with a free consultation at (866) 362-3378. Give us a call today!