Tag Archives: SEO

6 Common Technical SEO Issues That Could Hurt Your Bail Website

Technical SEO Issues on Bail Website

Bail websites need SEO just as much as any other industry, and perhaps even more. Because Google banned bail bonds ads in 2018, SEO has become the only viable method for acquiring inbound leads online. But SEO is more complex than simply editing meta titles and keywords.

There is a more tech-savvy aspect of search engine optimization, something known as technical SEO. This refers to the updates to a website or server that you have immediate control over. Not only that, but these changes also have a direct impact on your web page’s indexation, crawlability, and impacts the search rankings.

Technical SEO is the first step towards creating a better overall search experience. Fixing those technical SEO issues is a way to refine your website and make it cleaner and more easily found by search engines crawling your website.

Here are six of the most common technical SEO issues out there that you should be aware of when it comes to your website.

1) No HTTPS

Now more than ever, site security is of the utmost importance. People are sharing their information with plenty of websites out there and it is important to know that those websites are taking the proper measures towards keeping their information safe.

The fact is that there are far too many websites still not employing the HTTPS protocol. When your website isn’t secure, it might scare off users from visiting your website. This could cost you valuable traffic that could eventually be converted into sales.

The fix is relatively quick, though you have to purchase and install an SSL certificate from a Certificate Authority. Still, consider this an investment in your website as it can go a long way towards making your visitors feel secure.

2) Improper Indexing

Take a quick second to search for your brand name in Google. If it doesn’t show up, there could be an issue with your indexing. And as far as Google is concerned, if your pages aren’t index they don’t exist, and they will not be found in search engines.

All you have to do is type “site:yoursitename.com” in Google’s search bar and count the number of indexed pages that come up. If you are seeing more or less pages indexed than you originally anticipated, perform a site audit and then check Google’s Webmaster Guidelines to ensure that your website is compliant.

Making certain your website is indexed is very important for drawing in that organic search engine traffic and should not be ignored.

3) Slow Page Speeds

Here’s the thing: if your website takes longer than 3 seconds to load, you are way behind the eight ball. Users will not wait that long for a page to load before going elsewhere. Your site speed is one of the more important factors when it comes to user experience and to Google’s search rankings.

This is one of those technical SEO issues that absolutely has to be fixed because of the impact that it has across your website and with user experience. You can perform speed tests through Google PageSpeed Insights or have seoClarity scan your website to check for speed.

The thing is that issues with your site speed can range from fairly quick to completely difficult. If you are using a web developer, talk with them to solve this very common technical SEO issue. If you are the web master, it can mean compression of images, browser caching, or improvement to your servers.

4) Multiple Versions of Your Homepage

Another of the most common technical SEO issues is that there are multiple versions of your homepage. Even if they direct to the same place, this multiple URL indexes can dilute your site’s visibility in the searches.

The best way to combat this common technical SEO issue is to check to see if different versions of your URL flow to one standard URL. This can include the HTTP and HTTPS versions as well as things like “yourwebsite.com/home.html.” You’ll want to check each combination.

Another way to do this is to check which pages are indexed and if they do stem from multiple URL versions. If you do discover that there are multiple indexes, you need to set up 301 redirects or have your developer set them up for you.

5) Duplicate Content

Duplicate content is one of those common technical SEO issues that plagues websites and they don’t even realize it. This is especially true with more and more brands using content management systems, dynamically created websites, and global SEO practices.

When there is duplicate content, it can confuse search engine crawlers and prevent the correct form of content from being served up to your target audience. Duplicate content can happen for a few different reasons. Things like your e-commerce site store items appearing on multiple versions of the same URL or printer-only web pages repeating content on their main page.

Removing this duplicate content is one of those common technical SEO issues that can keep the search engines finding the relevant content it needs to put forth to your end-user.

6) Broken Links

If you’re even moderately familiar with SEO, you know that links are essential for the success of your website. Both good internal and external links will show both the crawlers and users that you have high quality content.

Broken links lead to aggravating overall user experience and can cost you valuable traffic. Broken links also tend to reflect lower quality content which is a factor that can have a major impact on page ranking in the long run.

If you are redoing a site that has a ton of broken links, a site audit is the best bet here. It allows for covering all the pages and finding each broken link. Going forward, you should be checking these pages as you update them to ensure that all links are there. It puts an end to one of those common technical SEO issues that can cause a real problem.

Posted: | Updated: Apr 1, 2020 | Categories: SEO

How Bail Bondsmen Can Build White-Hat Links (Step by Step)

Link Building

The world of bail bonds SEO can be quite confusing to those who have no experience. And one of the most confusing terms that you may have heard out there is white-hat links. With their black hat counterparts, you might be feeling a bit confused. White-hat links are links that are built through SEO strategies that focus on the human audience as opposed to search engines. Not only that, it completely follows the rules that have been outlined for search engines and their policies.

Black hat links, meanwhile, are tactics that are used to drive traffic to a website through the exploitation of website loopholes. This means getting a higher search ranking than it should through more “organic” means.

Let’s take a step back first before we worry about white-hat links. First, we should have a firm understanding of just what link building is.

What is Link Building?

Link building the practice of building one-way hyperlinks to a website with the effort of improving search engine visibility. The most common strategies for this include building useful tools, content marketing, email outreach, public relations, and broken link building.

These links are important and have always been for SEO practices. These links help to build the authority behind that webpage through links from other websites. Google also focuses on link quality as opposed to quantity, meaning that it focuses on how good the links are more than how many there are.

What makes for (Good) White-hat Links?

Understanding what goes into a quality linking strategy will be the foundation for what you need to create quality white-hat links that really bolster your website. More importantly, white-hat links will build the overall authority of your page, giving you the recognition that every online entity wants.

It should go without saying that getting links from authoritative pages out there will also help your own website build that same authority. And those white-hat links are what will propel you even higher into the search rankings than ever before.

This can easily be achieved by checking with a proxy indicator of PageRank. When you put your URL in there, it gives it an overall URL Rating. Not only that, but a link’s quality is also determined by a domain’s overall site-wide authority.

Think of it like this: getting a link from a site like the New York Times will have a much larger impact than getting a link from an unknown blogger. This helps to build the overall authority of your website and strengthen its presence in Google’s SERPs.

Editorial Links vs Non-Editorial Links

Part of the key to creating white-hat links is also in getting more editorial links attributed to you. The difference here is that, with an editorial link, someone wrote about how awesome they think your website is and places the link accordingly.

With a non-editorial link, this is generally from creating a profile on a random site and dropping your link there. And it should go without saying that Google places far more weight in those editorially-placed links.

From the source:

“…creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines.”

Part of this is achieved through what is known as anchor text. Quality white-hat links will come from anchor text used throughout the writing. Not only that, Google actually uses anchor text as a ranking signal.

How to Create White-Hat Links Through These Methods

Thankfully, there are plenty of sites out there that can help you to develop those white-hat links that can really boost your overall SERP rankings and improve the visibility and ranking strength of your website as a whole.

These are just general methods that have been successful but it is important to note that this is by no means a scientific method of achieving this kind of success.

Create List Posts

This is essentially a list or a tips section that presents a specific number of items to the reader. Best of all, numbered lists can be about literally any topic you can think of, making it perfect for white-hat links.

It works because it provides a lot of value into smaller chunks that won’t scare off users who don’t particularly want to read a wall of text. Best of all, these lists generate more backlinks than any other content format out there.

For bail bondsmen, this could be a “8 things you need to know about bail bonds” kind of post. It provides helpful information but does so in a way that not only makes it easier for the reader to digest but with a lot of authoritative information behind it.

Make Use of Your Visual Assets

One of the best ways to create white-hat links for your website is to make certain that you are implementing images, videos, infographics, charts, diagrams and any other kind of visually-oriented piece of content.

As mentioned in the list post section, the idea is to make the content as easily-digestible for the reader as possible. Even better, visuals are very easy to link to. If you publish a chart on your website, you will get a link anytime someone shares that chart.

The linking of images and infographics is the quickest and best way to get long-lasting links to your website and engages your audience in a completely different way, creating white-hat links for your website.

Create ‘Ultimate Guides’

Again, the key here is to be authoritative and to present as much useful information to the user as humanly possible. There is no better way to provide a ton of helpful information to the user than in a guide that is jam-packed with information.

These ultimate guides are meant to be just that: a definitive source of information that covers all areas of the subject at hand. This is so that it becomes a go-to source for the audience to reference whenever they have questions regarding the topic at hand.

The more informative and helpful these guides are, the more it will be linked and shared. This helps to build the authority of the page itself as well as the website. And having a link-worthy piece also means that you can build links the old fashioned way: through email outreach.

Email Outreach

There is no more reliable or dependable way to create strong backlinks than to reach out to the audience that you appeal to. This can be done by reverse-engineering a bit of information.  That means searching for your target word, doing some link analysis of similar URLs for the same keyword, and finding websites that are more likely to link to your posts.

Once you’ve done this, there are resources out there that will help you get the email addresses associated with these sites. And once you have those all-important emails, you can begin with your email.

The key here is to send them a personalized script. Don’t make it sound like something you’ve sent to a million people. Keep it unique enough that they won’t just dismiss it as a spam email and disregard it entirely.

Resource Pages

This is a great example of implementing white-hat links the easy way. These resource pages are there to link out to exceptional content on a specific topic. This can be done by using string searches in Google that center around your keyword plus things like “helpful resources”, “useful resources”, or “useful links”.

From here, you can find which websites will have the most authoritative impact on developing those white-hat links. And keep in mind that if your content is great, it won’t matter if it isn’t a good fit for that resource page.

Broken Link Building

This is a great way to develop white-hat links because it isn’t the same as begging someone for a quality link. Instead, you can add value to someone’s website. Find websites with lots of outbound links and check for the broken ones.

When you’ve done this, email the website owner about those broken links and use it as an opportunity to pitch content from your site to replace that broken link or links. Again, it is important to not sound too scripted or they will write you off immediately.

Being able to supplement their existing content with some of your own is a great way to develop those backlinks. They can really bolster your Google SERPs and help to develop your website’s overall authority on the web.

As you can see, there are a ton of ways of developing relevant and valuable backlinks. Best of all, they won’t land you in black hat territory. With white-hat links, your website will get the authority that it needs to stand out. And you won’t be taking shortcuts or employing the tactics that black hat linkers implement.

The key is to be consistent. Develop relevant information, and work diligently to create those inroads that can lead to valuable backlinking. When you have begun to establish your website as an authority, you will notice an uptick in backlinks. That should only strengthen over time.

Posted: | Updated: Mar 10, 2020 | Categories: SEO