Tag Archives: Website Design

How To Promote a Bail Bonds Company in 2021

If you’re wondering how to promote a bail bonds company in 2021, you’re not alone. With the shifting climate and legislation surrounding the bail industry, many companies wonder which advertising mediums are still worth their investment. Some even feel shaken by the loss of Google Ads and Facebook Advertising, which heavily stunted online ad channels for thousands of bail bonds companies.

Thankfully, there are several prime channels (physical and digital) that offer impressive lead-generating potential. We’ve identified a handful of these to investigate for your bail bonds team. Keep in mind; availability will vary according to your city and business environment. But you can generally find opportunities in these throughout the US.

Promote a Bail Bonds Company

Physical Asset Promotion

While we’re all about the digital marketing life here at Bail Webmasters, it’s clear that traditional mediums still have some value left to share. Few advertising mediums permanently disappear. Instead, they experience lulls and resurgences in popularity. Any channel with a positive ROI is worth investigating. As long as your company message gets in front of receptive people (for the right price), go for it.

Just make sure that to do your research on ROI and exposure; don’t let the advertising company do it for you. Independent analysis protects you from over-enthusiastic, sometimes shady marketing companies that promise great results but don’t always deliver. Be sure to examine post-client reviews from local businesses, especially if you don’t have former firm experience.

Sponsorships

Team, organization, and event sponsorships still provide great exposure. Finding the right opportunities means identifying organizations that naturally fit with your target market. Choosing a broader audience means more people get exposed to your brand. However, it also ensures a costlier sponsorship.

On the other hand, smaller organizations and events can connect you with smaller but highly qualified audiences. You save money, and it’s easier to develop long-term relationships with your sponsored group. While it may require additional effort to research the perfect opportunities for your business, companies like ZipSprout make it easier.

Sponsorship Pricing Chart

Image From ZipSprout

Billboard Exposure

While small-time sponsorships act like a sharpened scalpel in advertising, billboards are more of a blunt instrument. They work incredibly well for broad-level exposure, especially in premium highway settings. Despite its reach, there’s a minimal way to control who sees your ad.

They can be very expensive too, with high-end placements running in the high thousands. Again, we’re all for advertising channels that continually provide a high ROI. Consider this powerful medium for your company and talk with a local vendor about pricing. You may find a great deal and great exposure.

Billboard Pricing

Image / Stats from Times OOH Media

Digital Marketing Promotion

More than many industries, bail companies depend on a steady stream of leads pouring in from digital channels. Digital marketing provides infinite opportunities to share your brand (and services) with the community. It’s not for the faint of heart, however, because digital standards continually evolve. If you want to thrive in the online marketplace, you’ll need to keep up to date on search engine optimization and advertising channels.

Here are some fantastic ways to generate leads for your business for those researching how to promote a bail bonds company online.

Local News (Link and Quote)

One of the most important aspects of growing your digital brand is establishing your company as an industry authority. Backlinks, links on other sites directing people to your website, go a long way to do just that. Links from reputable sources, such as news providers, offer your brand the most outstanding value because Google sees them as authoritative entities. Getting quoted and linked to by an online news brand provides digital brand value.

Try finding some local news providers and asking them for opportunities to provide quotes and get linked. You might talk about the bail industry reform or the justice system. Even mentions provide some value towards your ongoing website performance, so it’s worth the effort.

Retargeting Ads

While advertising giants like Google Ads and Facebook worked hard to push bail companies out of digital marketing, there are still plenty of options left on the table. Bail companies can easily track and advertise to their target segments with the use of ad retargeting. This process uses digital cookies to identify website visitors and create banner ads for them on other websites. 

Retargeting provides a high conversion rate because it specifically addresses people who have already visited your website or a competitor’s.

While more costly (in the long-term) than SEO for bail, retargeting offers plenty of opportunities to increase your brand exposure. The familiarity it creates with potential clients could be a deciding factor in who they call first during a bail emergency.

reTargeter graphic

Image From ReTargeter

Local SEO for Bail

Even before Google Ads ditched the bail industry, most consumers only relied on organic search results. Research from 2018 showed that up to 80% of search engine users skipped straight to organic results anyway. We’ve certainly grown accustomed to bypassing ads for convenience. While the search giant may not have a vested interest in advertising for the industry, it still has plenty of reasons to support search consumers with quality SEO for bail companies.

Your company also has thousands of reasons to pursue a strong performance in local search. With so many leads circulating across the front page of search results, it’s more important than ever before to optimize your website and get ranked. If you’re wondering how to promote a bail bonds company in local search, there are a few key elements to focus on:

  • Your website (obviously)
  • Your Google My Business account
  • Your local listings (BBB, Yelp, etc.)
  • Review collection

Web Optimization

Website SEO for Bail

We could spend hours talking about hundreds of itty-bitty optimization details that elevate a bail bonds company above the rest, and we already have. For now, let’s cover the basics again.

A lead-generating website focuses on streamlined navigation, diversified keyword usage, and conversational writing style. Start with a handful of top-level, general category pages. Then create keyword-rich pages for each specific service, and arrange them under the appropriate categories. This strategy allows your bail bonds business to generate more listings in local search, and it creates a healthy boost to your overall Google marketing strategy.

If you’ve been wondering how to promote a bail bonds company on a tighter budget, a quality website the easiest way to generate cheaper (but still high-quality) leads.

GMB

Setting Up Your GMB Account

Ironically, one of your most important digital assets should be free. Google My Business provides free listings for local companies, making it significantly easier to show up in local maps searches. While these listings are free, they do require a small amount of effort to claim and verify. If you haven’t already, sign up for your GMB account and get it verified ASAP.

Optimizing your account is crucial, both for generating leads and increasing conversions. Make sure you continue to fill out and update your listing information as much as possible. Be sure to sign up for customer direct messaging too. DMs make it more convenient for frantic family members and friends of would-be clients to contact your business. Finish off your GMB optimization by uploading pictures of your staff.

Listings & Reviews

Citation Listings & Client Reviews

The most qualified people to promote your bail business are happy clients. That’s why reviews are so essential for growing your online brand. If you’re wondering how to promote a bail bonds company through voices, you can’t control, that’s easy. Provide outstanding service and provide multiple platforms for your fans to publish testimonials. Google encourages businesses to draw in feedback from numerous review sources.

For one, this creates multiple links back to your business. Backlinking is a metric used to establish a website’s brand authority and trustworthiness. If you have dozens of reviews pouring in from multiple sites (BBB, Yelp, Facebook, Google Reviews, etc.), that’s visible proof of your company’s ongoing activity. The more proof, the more incentive Google has to rank your company over other firms in local search. 

Bringing it All Together

Don’t think of these promotional venues as separate tools. In reality, they all work together to drive potential bail leads to your company. Billboards drive calls to your office, but they also encourage people to Google your business. Sponsorships create new opportunities to help the community, but they also improve people’s perceptions of your brand (online and offline).

No matter what channels you ultimately decide to promote through, make sure your company is ready to receive online leads with a fully optimized website. At Bail Webmasters, we support industry professionals from around the nation. Our custom designed and coded sites produce more substantial rankings in local search and higher-quality leads for businesses just like yours.

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Call Today: 866-362-3378

5 Appealing Bail Bond Websites That Stay Out of Marketing Prison

It’s easy to get bogged down in the process of designing a capable, productive website. However, for a fast action industry like bail bonding, there’s even more pressure to capture visitor attention. Navigation, writing style, and even color scheme play a crucial role in how well your target audience will respond when they land on your homepage.

Thankfully, there are plenty of seasoned bail veterans who’ve already nailed website design. Their example serves as an inspiration to new or struggling companies who’ve yet to master the science. Today, we’ll take a look at five fantastic bail bond websites that reveal what it takes to succeed in local search marketing. Along the way, we’ll identify the key elements that make these sites so alluring.

Cut Loose Homepage

#1: Cut Loose Bail Bonds

Simplicity often makes for more assertive communication. In the picture above, we can see that Cut Loose Bail Bonds’ marketing company opted for a text-light space above the fold. As a result, visitors quickly identify the company’s service area, phone number, and navigational menu without having to scroll. The downtown image also establishes locality, putting Sacramento natives just a bit more at ease.

Of course, the Cut Loose Bail Bonds website does more than look pretty. It also takes pinpoints the critical motivation that drives people to bail services in the first place: getting back to everyday life.

Excellent Content

Many bail agents focus so much on layouts and color scheming; they forget about messaging. Cut Loose’s marketing firm understood the powerful personal connection. They connect with their target market’s desire to preserve their jobs and get home to their families. Of course, they still take the opportunity to present a call to action that’s both convincing and easy-to-see.

The website’s mobile version renders very cleanly, with appropriate text size for reading on smaller devices. We could go into search engine optimization, contact forms, calls to action (CTAs), and other aspects that the team nailed in the design process, but we’ll save those elements for our other entries.

Cut Loose Bail Bonds’ Website Rating

  • Visual Design: 5/5
  • Writing: 4.5/5
  • Navigation: 5/5
  • CTAs & Contact Info: 5/5

Excellent imagery and clean spacing make for an enjoyable visitor experience. We even love the logo, and that’s rare.

Immediate Call To Action

#2: You Call Bail Bond Agency

Imagery communicates much faster than words. We are huge fans of text-light designs with powerful image hooks. Upon landing on the You Call Bail Bonds Agency’s homepage, you can immediately feel the tension this picture produces. Visitor attention isn’t challenged by extra text or calls to action, either. It’s just the logo, number, dropdown menu button, and a powerful header.

As you look through the rest of the page, the blue/grey/white color scheme remains remarkably consistent.

Category Block Concept

These clickable blocks fall just below the main header, making for faster navigation. While most companies focus on immediately listing out their service offerings, You Call takes a different approach with their category blocks. They direct visitors to more appropriate resources, such as a guide on the bonding process or a list of frequently asked customer questions.

That’s a smart move. It creates a sense of compassion and customer service that many bail company sites lack.

While the page’s text may seem smaller than usual, it does draw attention back to the key headers. That is a risky move because it forces people to concentrate more to read (especially on mobile devices). Despite this, the site still looks fantastic.

You Call Bail Bond Agency’s Website Rating

  • Visual Design: 4/5
  • Writing: 4/5
  • Navigation: 5/5
  • CTAs & Contact Info: 4/5

While small text makes the site a little tricky to read, it features a beautiful design and a clear focus on customer service in the content.

#3: Ammediate Bail Bonds

A high percentage of bail clients discover their agents through mobile search, making a responsive design essential. Frankly, most websites have already incorporated the mobile-friendly design into their website. Any businesses that haven’t are already way behind the curve. We love the clean design of Ammediate Bail Bonds’ mobile site.

Ammediate Mobile Version

In the picture above, notice how the phone number takes center position. A strategically placed number is perfect for individuals who need to locate the number quickly. Instead of having to scroll down and hunt for the number, it’s immediately visible. The number also features click to call functionality, so mobile users can directly connect via phone line.

Ammediate’s desktop site looks just as attractive. The purple color scheme looks very regal, despite the intense nature of the business. They even manage to create some strong symbolism. The traditional gavel and handcuffs lie in the background, while a happy family photo takes the main focus in front.

Service Page Optimization

Finally, we take a moment to leave the homepage and spend some time analyzing Ammediate Bail Bonds’ services. An unfortunate number of bail companies put all their design effort into the homepage alone. While it’s the most heavily visited area of the website, the service pages tend to look scant in comparison.

Ammediate spends just enough time sprucing up the service pages to make them presentable, without overdoing things on presentation. The neatly spaced text stands out, and we can see an apparent effort towards keyword-optimization. That’s a critical factor when it comes to local search marketing.

DUI Bail Service Page

Ammediate Bail Bonds’ Website Rating

  • Visual Design: 5/5
  • Writing: 5/5
  • Navigation: 5/5
  • CTAs & Contact Info: 4/5

Ammediate’s website depends on clean spacing and easy reading to support potential customers, and it looks fantastic in mobile viewing.

#4: Owens Bonding Co.

Our next entry comes from the Owens Bonding Co., a statewide bail organization in the heart of Kansas. Owens’ website features many of the same amenities we’ve reviewed in our other entries, but it’s also incorporated some tools that are worth examining. Overall, it’s an incredibly balanced combination of aesthetics and practicality.

Owens Bonding Homepage

You can tell from the get-go that this design focuses on functionality. Navigation, contact forms, and a hyperlinked number are all available above the fold. As we scroll down, category blocks appear for each of the major service branches: misdemeanor bail, felony bail, drug charges, and DUI bail. Whether a visitor needs quick access to the business or additional time to research, all the tools are laid out clearly for them. 

One layout element that we love is the collection of tabbies. Tabbies create multiple, short windows of text in an overlapping space. When you click on a tab at the top, it reveals the corresponding information. In the picture below, Owens Bonding Co. (or their marketing company) uses tabbies to share more detailed info regarding the company’s services, plus frequently asked questions.

Web Design Tabbies

These practical design tools save so much space, keeping Owen’s website concise but equally informative. They also translate well in mobile viewing, acting as dropdown boxes that open and collapse as needed. It makes for very convenient reading.

Owens Bonding Co. Website Rating

  • Visual Design: 5/5
  • Writing: 5/5
  • Navigation: 5/5
  • CTAs & Contact Info: 5/5

While the site may not be particularly “fancy,” Owens Bonding Co. presents a convenient and informative website that ticks off all the boxes we’re monitoring. It’s clean, it looks great on mobile, and the pages have keywords optimized for local search. Full marks.

ATX Bail Bonds Homepage

#5: ATX Bail Bonds

This last entry may be a bit of a surprise for some. Many companies only see flashy graphic design as the critical metric for website success, but that’s rarely the case. Sometimes the most straightforward methods have the most significant impact, as is the case with ATX Bail Bonds.

Again, we’ve picked a site that relies on open spacing rather than stuffing in as much information as possible. White space makes it easy to locate desired services and contact information quickly. It also allows the site to render well on mobile devices. However, it’s not the visual design that draws us to ATX’s website; it’s the visitor tools.

ATX Service Tools (Screenshot)

The website includes tools to help people search for jailed loved ones, investigate potential warrants, and even check upcoming court dates. ATX goes out of its way to aid current and prospective clients alike, creating a higher standard for customer service-centered web design. Some bail bond websites incorporate similar tools, but it’s still rare to see.

ATX Bail Bonds Website Rating

  • Visual Design: 3.5/5
  • Writing: 3.5/5
  • Navigation: 5/5
  • CTAs & Contact Info: 5/5

It’s not as flashy as other bail bond websites, but this company shows more customer-focused effort than most. That impresses us enough to make this list.

Final Thoughts

Thousands of bail bond websites cover the web, but few portray the capable design, writing, and functionality necessary to win local search success. If your bail company has struggled to assemble a dynamic website like the ones we’ve discussed, let them serve as guiding examples. In the meantime, our team at Bail Webmasters is happy to support your business with custom web design, SEO, and reputation management services.

Posted: | Updated: Jan 18, 2021 | Categories: Website Design

Homepage Transformation: Stronger Web Design for More Calls

Considering how hard your team works to serve your clients, wouldn’t it be nice if your website worked just as hard to bring them in? Our crew at Bail Webmasters has compiled a shortlist of helpful web design tips that will help your business rank up in local search and earn more calls in the process. If your team has struggled with the occasional low conversion rate, be sure to read along!

Design Tip #1: Make Everything Responsive

Web Design Suited for Mobile Devices

A Great Example of Fully Responsive Web Design. Notice the Call to Action.

You probably already know that websites should be mobile friendly. But how responsive is your website, really? While practically most web design templates can conform to pocket-size dimensions, it doesn’t always come out so nice! It takes very intentional work to make sure all of your homepage elements come out in a legible and tasteful style.

Ample Menu Space

Perhaps the most essential element of your homepage is your navigational menu. We’ll talk more about menu design later, but many businesses negatively impact their call conversions by forgetting their dropdown menu. Make sure that your menu not only conforms to the proper dimensions but that it’s easy to read and scroll through. If you’ve ever struggled to view a service menu on your phone, you’ll understand just how crucial complete responsiveness is to the user experience.

Clear Calls to Action

When dealing with smaller dimensions, some parts of your homepage inevitably get shoved further down. This can be a serious problem if your call to action gets pushed to far, extending the time it takes for a potential client to call your phone number. While a patient consumer may take their time to carefully scroll down, a frantic individual might quit too soon. In the example to the right, note how the mobile version actually emphasizes the phone number and direction to call.

Mobile web design actually produces many opportunities to streamline the search process for consumers in need of bail. A seasoned bail SEO company should produce mobile designs just as productive (or more so) than their associated desktop versions. Since the concept has been around for years now, there’s simply no excuse not to offer responsive design!

Category Block Web Design Feature

Category Blocks Make it a Little Easier for Clients to Find Their Desired Services.

Design Tip #2: Streamline Navigation

In a frantic situation involving a jailed child, how long do you think Mom is willing to wait before giving up and trying another website? Instead of throwing up roadblocks between her and immediate relief, make it as easy as possible for a potential client to find their services and contact your business. Thankfully, there are many different tools bail companies can use to streamline their web design and ease the user experience.

Popular Streamlining Techniques

  • Dropdown menus
  • Service category blocks
  • Schema lists
  • Instant messaging
  • Search bars
  • Floating menus and forms
  • Bulleted link lists

Again, the menu is probably the most important tool in your arsenal for connecting clients with their desired service. For the best search experience, be sure to limit the number of categories included in the dropdown area. Businesses mistakenly believe that cramming every potential solution into their menu helps, when the opposite is true! Limit your menu to a handful of top level categories and child service pages. 

Other Helpful Navigational Tools

Cat Blocks

Service Category Blocks

Notice how many bail bond companies place three or four category blocks near the top of their pages? You can see in the picture above just how convenient these blocks are for kicking off the search process. Most bail SEO specialists know that a handful of crimes make up the vast majority of calls for their clients. Those categories may vary by city and state, but you get the idea.

Schema Lists

Schema Lists

Similar to category blocks, schema lists are useful for creating a longer list of services in the middle of a text block. Each item in the list features a hyperlinked service title above a description and/or call to action. While schema lists are a popular staple of more advanced homepage web design, they also work well in top level category pages (such as “Felony Bail Services”) for linking to related pages.

Be sure to try out these amazing tools if your business utilizes multiple levels of service pages!

Contact Forms

Direct Contact Forms & Messaging

Sometimes, the easiest way to help a potential client find what they need is to interact with them directly. Direct contact forms make it easy for a worried parent, relative, or partner to describe their situation and find relief faster. Not only does this make an agent’s job considerably simpler, it also builds investment with the potential client.

A lot of businesses place their forms at the very bottom of their homepage, but a page top form can be even more effective. Try it out!

One of the great parts of web design is experimentation. While these tools we’ve mentioned offer tremendous utility and lead generating capabilities, they’re not for everyone. Figure out what works for your business, and continue your path of SEO for bail!

A Clever Web Design Addition With a Step By Step Guide

A Step By Step Guide Helps Create Expectations and Sooth Worried Clients.

Design Tip #3: Earn More Trust

If a potential client lands on your site, they’ve already deemed you trustworthy enough to click. Why stop there? There’s so much you can do to continue developing that pre-call confidence! Earning your site visitors’ trust goes a long way toward that first phone call.

There are a few basic principles that clever web developers use to develop trust:

  • A. Set expectations
  • B. Prove expertise
  • C. Show accountability

Anyone can claim to offer bail bond services, but only a dedicated few go through the trouble of explaining their process step by step (as seen in the example above). Not only does this put readers in the right mindset to make the call, it helps them prepare for the next steps. In general, bail bond companies who work hard to set expectations reap earn stronger customer satisfaction.

Proving your expertise is easier said than done, unless you’ve already taken the time to develop relationships with your local citation companies. Considering the stain that skeezy bail agents have put on the industry, an A+ rating from the Better Business Bureau or a similar listing directory can go a long way towards putting people at ease. Let people know just how awesome your team is!

Integrating Reviews into a Website Design

Review Integration into Your Website Helps Build Trust by Showing Accountability.

One great way to show off your premium customer service and show accountability at the same time is by integrating your reviews into your homepage. Nothing speaks louder than the voice of a very happy customer, especially when a loved one’s involved. If your company averages between four and five stars, this web design decision is practically a no-brainer.

Don’t worry if the occasional negative review gets mixed in with the rest. If your company continues to offer good service, the odd complaint only makes your reviews feel more real!

Team Up With Bail Webmasters

Want to make your web design process even easier? Team up with the seasoned designers, writers, and SEO pros at Bail Webmasters. We’ve worked with companies all over the US, delivering better search rankings, higher traffic, and stronger conversion rates. Our experts start by identifying your needs, then crafting a custom website for your hardworking company.

It all starts with a free consultation at (866) 362-3378. Give us a call today!

Posted: | Updated: Dec 11, 2019 | Categories: Website Design