Bail websites need SEO just as much as any other industry, and perhaps even more. Because Google banned bail bonds ads in 2018, SEO has become the only viable method for acquiring inbound leads online. But SEO is more complex than simply editing meta titles and keywords.
There is a more tech-savvy aspect of search engine optimization, something known as technical SEO. This refers to the updates to a website or server that you have immediate control over. Not only that, but these changes also have a direct impact on your web page’s indexation, crawlability, and impacts the search rankings.
Technical SEO is the first step towards creating a better overall search experience. Fixing those technical SEO issues is a way to refine your website and make it cleaner and more easily found by search engines crawling your website.
Here are six of the most common technical SEO issues out there that you should be aware of when it comes to your website.
1) No HTTPS
Now more than ever, site security is of the utmost importance. People are sharing their information with plenty of websites out there and it is important to know that those websites are taking the proper measures towards keeping their information safe.
The fact is that there are far too many websites still not employing the HTTPS protocol. When your website isn’t secure, it might scare off users from visiting your website. This could cost you valuable traffic that could eventually be converted into sales.
The fix is relatively quick, though you have to purchase and install an SSL certificate from a Certificate Authority. Still, consider this an investment in your website as it can go a long way towards making your visitors feel secure.
2) Improper Indexing
Take a quick second to search for your brand name in Google. If it doesn’t show up, there could be an issue with your indexing. And as far as Google is concerned, if your pages aren’t index they don’t exist, and they will not be found in search engines.
All you have to do is type “site:yoursitename.com” in Google’s search bar and count the number of indexed pages that come up. If you are seeing more or less pages indexed than you originally anticipated, perform a site audit and then check Google’s Webmaster Guidelines to ensure that your website is compliant.
Making certain your website is indexed is very important for drawing in that organic search engine traffic and should not be ignored.
3) Slow Page Speeds
Here’s the thing: if your website takes longer than 3 seconds to load, you are way behind the eight ball. Users will not wait that long for a page to load before going elsewhere. Your site speed is one of the more important factors when it comes to user experience and to Google’s search rankings.
This is one of those technical SEO issues that absolutely has to be fixed because of the impact that it has across your website and with user experience. You can perform speed tests through Google PageSpeed Insights or have seoClarity scan your website to check for speed.
The thing is that issues with your site speed can range from fairly quick to completely difficult. If you are using a web developer, talk with them to solve this very common technical SEO issue. If you are the web master, it can mean compression of images, browser caching, or improvement to your servers.
4) Multiple Versions of Your Homepage
Another of the most common technical SEO issues is that there are multiple versions of your homepage. Even if they direct to the same place, this multiple URL indexes can dilute your site’s visibility in the searches.
The best way to combat this common technical SEO issue is to check to see if different versions of your URL flow to one standard URL. This can include the HTTP and HTTPS versions as well as things like “yourwebsite.com/home.html.” You’ll want to check each combination.
Another way to do this is to check which pages are indexed and if they do stem from multiple URL versions. If you do discover that there are multiple indexes, you need to set up 301 redirects or have your developer set them up for you.
5) Duplicate Content
Duplicate content is one of those common technical SEO issues that plagues websites and they don’t even realize it. This is especially true with more and more brands using content management systems, dynamically created websites, and global SEO practices.
When there is duplicate content, it can confuse search engine crawlers and prevent the correct form of content from being served up to your target audience. Duplicate content can happen for a few different reasons. Things like your e-commerce site store items appearing on multiple versions of the same URL or printer-only web pages repeating content on their main page.
Removing this duplicate content is one of those common technical SEO issues that can keep the search engines finding the relevant content it needs to put forth to your end-user.
6) Broken Links
If you’re even moderately familiar with SEO, you know that links are essential for the success of your website. Both good internal and external links will show both the crawlers and users that you have high quality content.
Broken links lead to aggravating overall user experience and can cost you valuable traffic. Broken links also tend to reflect lower quality content which is a factor that can have a major impact on page ranking in the long run.
If you are redoing a site that has a ton of broken links, a site audit is the best bet here. It allows for covering all the pages and finding each broken link. Going forward, you should be checking these pages as you update them to ensure that all links are there. It puts an end to one of those common technical SEO issues that can cause a real problem.